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Showing posts with label Kantar Media. Show all posts
Showing posts with label Kantar Media. Show all posts

March 28, 2011

US Display Advertising grows by 7%

Total advertising expenditures in the first nine months of 2010  in US grew 6.4 percent from a year ago and finished the period at $94.06 billion, according to data released today by Kantar Media, the leading provider of strategic advertising and marketing information. Ad spending during the third quarter of 2010 was up 8.7 percent versus last year, the largest quarterly gain since the end of 2004.

Television media continued to pace the advertising recovery. Spot TV expenditures surged 27.8 percent behind the swell of political advertising and sustained demand from automotive marketers and retailers.Gains for Cable TV (+9.0 percent) and Network TV (+6.1 percent) were driven by sharply higher spending from the auto, financial service and consumer package goods categories.
Internet display advertising had the second largest growth rate among the media sectors, up 7.7 percent compared to the year ago period. Outdoor was close behind with a gain of 7.3 percent.

Consumer Magazines, after a weak first quarter, rebounded solidly in subsequent months and year-to-date expenditures have risen 2.8 percent. Sunday Magazines (+8.1 percent) benefitted from higher spending by pharmaceutical companies and home improvement retailers.
National Newspaper spending rose 6.8 percent, primarily from gains at the Wall Street Journal. Local Newspaper expenditures fell 4.4 percent despite stable volume of ad space sold. Local Newspaper spending has now declined for 20 consecutive quarters.