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Showing posts with label Linkedin. Show all posts
Showing posts with label Linkedin. Show all posts

August 28, 2012

How Google Auto Suggest Can Wreak Havoc with your Brand

Often Brands and Companies gets jolted when they see " words like  Scam, Cheats or Unfair when they use the Google Auto Suggest Tool.Have you ever typed a company name into Google and been instantly greeted with words like ‘scam’ or ‘complaints’ by Google Auto-complete? 

Brands that are well known are more susceptible to this kind of " search Keywords" which is a simple looking fairly innocuous " auto suggest tool"
Google AutoComplete Screenshot showing negative/bad values

Brands  and Digital  Ad agencies  that invest in Online Reputation Management (ORM), might not be able to rectify this issue as the auto complete results are dictated by an Algorithm . However help is at hand . According to SearchEngine Land, there is a way  to get to this problem resolved . The first step is to analyze how this auto complete  results are obtained in the first place

The Google Autocomplete algorithm is comprised of 3 crucial parameters
  1. Search volume and searcher location – the amount of searches performed for a keyword along with the location of the searchers
  2. Mentions of the keyword on the Web, crawlable by Google’s spider
  3. Social Media mentions of the keyword on sites like Twitter, Facebook, and Google+
If you can obtain these 3 items in large quantities for your desired keywords, you may be able to influence Google Autocomplete.
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July 2, 2012

Branchout loses 55% traffic in 2 months,fails to impact LinkedIn

BranchOut now has more than 25 million registered users, more than half of which — 13.5 million — are active on the app each month. To put those numbers into context, more than three new users are joining BranchOut every second. When BranchOut first debuted in July 2010, it was often characterized as a “LinkedIn for Facebook” 

The real key to Branch Out hitting the tipping point in terms of growth has been its mobile app, which launched in December and is now driving 40 percent of BranchOut’s total traffic. That has helped the company grow both in the United States and internationall

BranchOut,  the  career network within Facebook that helps people find jobs via social connections has of late  attracted a significant amount of attention from the media and investors when it grew from 400,000 monthly active users last December to more than 8 million in April ,in 2012
BranchOut  was formed for “social networking site for  professionals was founded by Rick Marini in July 2010, and is, as of March 2012, the largest professional networking service on Facebook..
 In 2012 In April BranchOut  has received  $25 million in new funding, bringing its total venture capital investment to $49 million.
However of late the two months since, BranchOut's traffic has nosedived. Now less than half its monthly active users -- 2.7 million -- remain (see charts below).

June 10, 2012

571% Growth in Social Media Usage among 50+ Age Group

Smartphones are finally breaking into the older adult market. Numbers vary, but as many as 15% of people aged 55 and older are using smartphones, according to data from Nielsen.
While overall usage of mobile devices is still small among older people, mobile usage is growing, and in surprising ways. Older people are gaming on their phones. Around 13% of 55- to 64-year-olds and 5% of people 65 and older play games using a smartphone or standard cellphone, according to a recent study.
It’s no secret that senior citizens have typically been slow to use new technologies, including social media. But recent trends show older people are among the fastest-growing demographics online. Social network use among Internet users 50 years old and older has nearly doubled to 42% over the past year. In fact, in the U.S. alone there are nearly 16 million people 55 and older using Facebook.

May 15, 2012

May 13, 2012

3 Reasons why Linkedin's Acquisition of Slideshare will Benefit Users

LinkedIn and Slideshare
View more presentations from LinkedIn

Slideshare has just been acquired by  LinkedIn for approximately $118.75 million,  for approximately 45%  cash and 55 % stock .Linkedin , with 161 million members   is one of the fastest growing social networks, in the social career vertical , and has last year  was among the the first major US social-media company to raise  $352.8 million in an  IPO
Slideshare has been often termed as  “YouTube for slideshows,” SlideSharehas and enables users to share and upload presentations, documents, PDFs, videos and webinars since 2006.
Linkedin  with  107 million unique monthly visitors and 161 million members can now leverage slideshare's highly engaged user base  with Linkedin 's  own  user data , enabling its users to add presentation, documents, and infographics.This acquisition is a perfect fit to Linkedin , as it   enables linkedin professionals discover and share content,  data and information 
SlideShare attracts 58 million unique monthly  and 16 million registered users , and  hosts more than 7 million presentations, which have been embedded on nearly 1.5 million different domains. LinkedIn CEO Jeff Weiner says SlideShare’s purpose “aligns perfectly” with his company’s mission.
SlideShare was voted amongst by the World's Top 10 tools for education & e-learning in 2010 SlideShare's biggest competitors include, Issuu and Docstoc. Some of the notable users of SlideShare include The White House, NASA, World Economic Forum, State of Utah, O'Reilly Media, Hewlett Packard and IBM. LinkedIn, recently acquired real-time search startup IndexTank in October 2011 and email startup Rapportive this February.

May 4, 2012

Linkedin Buys Slideshare for $119 Million

Source: via Alexey on Pinterest

 LinkedIn announced today it has agreed to acquire presentation-sharing Web site SlideShare for $118.8 million.
San Francisco-based SlideShare, which helps professionals discover people through content and vice versa, had nearly 29 million unique visitors in March, according to market analyst ComScore. Since SlideShare's founding in 2006, its users have uploaded more than 9 million presentations.

The Mountain View, Calif.-based business-networking giant is buying the San Francisco-based company in a cash and stock deal that is expected to close in the second quarter.

"Presentations are one of the main ways in which professionals capture and share their experiences and knowledge, which in turn helps shape their professional identity," said LinkedIn CEO Jeff Weiner in a statement.

LinkedIn also announced today that its first-quarter profit more than doubled over the same period last year. Net income in the three months ending March 31 was $5 million, or 4 cents per share, from $2.1 million a year ago. Revenue also doubled in the first quarter, to $188.5 million from $93.9 million a year ago. 

May 3, 2012

Pinterest zooms ahead of Linkedin, ranked 3rd most popular Social Network

The photo-sharing social network, despite some initial copyright issues, attracted over 21 million visits in the week ending 28 January, 2012, almost 30 times the audience volume from six months before. It is already the third most popular social network in the U.S.:

1. Facebook: 1 billion
2. Twitter: 182 million
3. Pinterest: 104 million
4. LinkedIn: 86 million
5. Tagged: 72 million
6. Google+: 61 million

 Pinterest appears to attract a very specific audience. Experian's data shows that, compared with other social networks, Pinterest users are craft and hobby enthusiasts and tend to be baby-boomers and young adults focused on house, garden, food, sports and fitness and family-oriented content. A large proportion (60%) of Pinterest users are women and 55% are between the ages of 25 and 44, according to Experian Hitwise report.
Social networking accounts for 15% of all U.S. Internet visits, according to Experian's report, although Facebook accounts for much of that activity with one in every 10 U.S. Internet visits and one in every five page views.

February 27, 2012

February 25, 2012

The Making of 8 Years of Linkedin

Type  :Public 
Traded as :NYSE: LNKD

Founded Santa Monica, California (2003)
Date of Launch:May 5, 2003

Founder(sReid Hoffman / Allen Blue /Konstantin Guericke Eric Ly/ Jean-Luc Vaillant
Headquarters Mountain View, California, US

Area served Worldwide
Key Management People Reid Hoffman (Executive Chairman) Jeff Weiner (CEO)

Revenue :$243 million (2010) 
Net income :$15 million (2010) 

Employees :1,797 ( as of 2011) 

Alexa rank :12 (February 2012) 
Advertising :Google, AdSense

Registration :Required
Users :150 million
Languages Available  :English, French, German, Italian, Portuguese, Spanish, Romanian, Russian and Turkish.

February 6, 2012

August 21, 2011

Linkedin Advertising Taken Off, Privacy Issues Resurface

LinkedIn Corp. backed away from an advertising scheme that exploited users' photos and recommendations, marking a rare privacy gaffe for the social network. 

The incident is unusual for LinkedIn, which has largely been able to stay out of the spotlight over privacy issues that affected social media sites such as Facebook Inc.

In late June, LinkedIn began testing a new form of advertising it called "social ads" that shared users' public actions, like recommendations or following companies, in a commercial format. The ads would show a user the photo of another user in their network of personal connections and indicate that they had recommended a product or company.
The company announced the new ads on its blog and also placed a banner ad informing members of the new initiative. It also informed users how to opt out. On Thursday afternoon, the company retreated, informing members that their photos would no longer accompany ads. Instead, ads will state the number of a user's connections who either follow or recommended the product or company.

Meanwhile LinkedIn continues to dominate the executive corner of the social media universe with a highly-engaged member base: 61% of registered LinkedIn users say LinkedIn is the social site they use most for professional networking, and 35% check the site everyday according to a survey from Lab42.Another 32% of registered LinkedIn users check the site several times a week, and 16% check it a few times a month

Some 8% of LinkedIn users log in whenever they get an email from LinkedIn.

LinkedIn users appear to be active in other social channels. Even though few LinkedIn users rely on Twitter and Facebook as their primary professional networking tool (4% and 22%, respectively), nearly one-half (46%) say they have a Twitter account and more than three-quarters (79%) have a Facebook account.

May 31, 2011

Social Media Landscape: 5 ways To Increase Your Social Distribution

Social media marketing is expected to dominate this year -- so much so that 81% of CMOs plan to link their annual revenues to their social media investment, according to a recent survey by The CMO Club and Bazaarvoice. But the growing list of online social media sites makes choosing the right route complicated. From Facebook to YouTube to Digg and beyond, which media outlets will net the most bang for the buck in terms of customer communication, brand exposure, traffic, and SEO?
via "2010 CMO's Guide To The Social Landscape