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Showing posts with label LivingSocial. Show all posts
Showing posts with label LivingSocial. Show all posts

November 29, 2011

150,000 Black Friday vouchers Sold by LivingSocial

LivingSocial sold roughly 150,000 “Black Friday” vouchers over the weekend, as the daily deal operator for the first time entered the day-after-Thanksgiving fray with offers from national retailers, magazine publishers and wireless carriers.

The daily deal operator rolled a set of nine offers for three days, starting on the day after Thanksgiving, commonly known as Black Friday. Shoppers  bought a voucher for $20 worth of merchandise from OfficeMax Inc. for $10 that is redeemable at any of the retailer’s bricks-and-mortar stores or online. OfficeMax is No. 9 in the Internet Retailer Top 500 Guide. Those national deals were a departure from the usual offers from LivingSocial and competitor Groupon, which mostly are for local businesses.

LivingSocial sold 56,815 one-year magazine subscriptions for a number of Hearst Corp. magazine titles, including Elle, Esquire and Country Living. The deal, which cost $5, was the best selling offer of the weekend. Consumers also bought 41,094 OfficeMax vouchers and 24,463 vouchers for $50 worth of merchandise for $25 from Verizon Wireless.