LivingSocial sold roughly 150,000 “Black Friday” vouchers over the weekend, as the daily deal operator for the first time entered the day-after-Thanksgiving fray with offers from national retailers, magazine publishers and wireless carriers.
The daily deal operator rolled a set of nine offers for three
days, starting on the day after Thanksgiving, commonly known as Black Friday. Shoppers
bought a voucher for $20 worth of
merchandise from OfficeMax
Inc. for $10
that is redeemable at any of the retailer’s bricks-and-mortar stores or online.
OfficeMax is No. 9 in the Internet Retailer Top 500 Guide. Those national deals were a departure
from the usual offers from LivingSocial and competitor Groupon, which mostly
are for local businesses.
LivingSocial
sold 56,815 one-year magazine subscriptions for a number of Hearst Corp.
magazine titles, including Elle, Esquire and Country Living. The deal, which
cost $5, was the best selling offer of the weekend. Consumers also bought
41,094 OfficeMax vouchers and 24,463 vouchers for $50 worth of merchandise for
$25 from Verizon Wireless.