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Showing posts with label Local Business. Show all posts
Showing posts with label Local Business. Show all posts

April 12, 2016

how to use blended search to rank well across local search



BLENDED SEARCH RESULTS :5  Ways it Impacts your organic search results 


The introduction of Google’s ‘Snack Pack” results was perhaps the biggest local search shakeup since Google Pigeon rolled out back in July of 2014 which  had about 7 parameters on : local search rank"However of late, Google started to blend 7 snack pack into 3 snack packs which are considered the most crucial ranking parameter for local search


 Blended search results means" when google " starts searching and  ranking your site, its tries to use blended factors to find out how effective you are  in terms of vertical search. Blended results such as local, shopping,images, real time videos , news are taken into account  and have begun to play an important and crucial role in addition to  the standard search results factors.
Here is a lowdown on Blended search results  that might help you to rank specially across Local search which might help you to index your site much faster 



HOW BLENDED SEARCH HELPS TO RANK ACROSS LOCAL SEARCH


  1. The business has a listing in the local index including, Google Places ,Yahoo Local, Bing local listings 
  2. The actual business location has the same address as mentioned in in the website  and search engine query friendly
  3. The business has a local phone number for the searched location.
  4. The website contains local address and phone number for the query
  5. The website should have more positive and superior ratings by users  
  6. Social Signals : How are your business shared across social media,how much clicks do you manage to generate out of your local ad business cross facebook, twitter , Klout and linkedin among others
  7. "5 ways how you can rank better in Local search"


  1. videos that describes the local institution or something about the product and services which are tagged 
  2. The local listings ( google local ) has to be claimed by local owners and verified as their busines videos that describes the local institution or something about the product and services which are tagged 
  3. The local listings ( google local ) has to be claimed by local owners and verified as their business










  1. Foursquare checkins, mobile clickthrough rates
  2. Of late behavioral and/or mobile signals to make up 9.5% of the algorithm across  localized organic results
  3. High Numerical ratings on Google Local/ Ratings by Google users ( Google Local) 
  4. The listing title  and the description has to have atleast 3 keyword in order to search across blended search SERPS
  5. The business  should be listed across third party data providers and Yellow pages
  6. Geo-tagged images on photo uploading sites, like Flickr, Dropbox and Panoramio , along with a caption that explain the " Geotagged images and local business





April 2, 2011

US Local Business To Spend 16% of their Budgets Online




















By 2015, eMarketer estimates about 80% of the US population will be online and more than half will have mobile web access, providing local marketers,  immense leverage  to market their brands via cost effective  mobile and online ads


According to BIA/Kelsey projects US local online ad spending will comprise 16.2% of all local ad spending this year—a number expected to jump to 24% of all local ad spending by 2015.

  Within local online and interactive advertising, Borrell Associates estimates that by 2015, two-thirds will come from mobile ads on tablets, smartphones and GPS-enabled laptops.

 

Currently  local marketers are more commonly turning to  using Traditional Online  Channels Like Search ( organic as as well as  paid ). Over the past few years, search engines have become efficient advertising channels for local businesses through enhanced geotargeting, and location-based offerings like Google Places and Yahoo ! Local, Yahoo !’s online directory, and are attracting local marketers. 

According to MerchantCircle, more than half of US local small businesses currently use Google Places, and 45% advertise on Yahoo ! Local.
Local small businesses  using  social media  to enhance visibility and awareness on social networking sites. Most Local Business use  Facebook (70.3%) and LinkedIn (58.2%) to promote their business, and a handful are using Twitter (39.8%), Facebook Places (32.2%) and Yelp (32.2%).