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Showing posts with label MENA. Show all posts
Showing posts with label MENA. Show all posts

January 20, 2016

Samsung take a beating in MENA region as local brands gain momentum

Middle east and North african ( MENA ) region continue to show brisk sales of overall mobile phones (smartphones + feature phones)  as the region 'mobile sales grew 23% Yoy.  Smartphone sales across these regions have been  growing 3  times faster that global  smartphone growth

"mobile marketshare in MENA nations"

MIDDLE EAST AND NORTH AFRICAN MARKET : MOBILE OEM'S ACROSS THE REGION


  • Samsung , Huawaei and Tecno were among the top 3 biggest players in this regions,
  •  Samsung's share in 2015 declined to 41%, a 9% decline from 50% share it had in Q3,2014
  • Samsung loss was, was Tecno's gain .The local brand Tecno saw its marketshare grow from 4.8% to 8.2% 
  •  Tecno became the 3rd largest mobile player, notching up 123% increase in mobile shipments in juts under a year 
  • Apple' increased its marketshare in the MENA nations from 2.2% to 4%and broke into the top 5 largest players



March 9, 2015

Smartphones vs Tablets Impressions across MENA Countries


 handsets with highest mobile advertising  in MENA countries

COMPARING MOBILE ADVERTISING  ACROSS SMARTPHONES VS TABLETS IN MENA NATIONS 

The latest report from Inmobi Network shows that Smartphones rules in the Middle East and North African Markets with  Smartphones accounting for  90% and Tablets  9% of the total mobile impressions Further 92% mobile ad impressions in this region  happened across Mobile Apps, and the rest on Mobile sites

Not surprisingly Apple  iPhone  accounted for  17.4 percentage of  the total  Mobile  Handset share  among the total reach of ad impressions . The no 2  handset share was Samsung GT 19500 with 8.3% share

 Samsung  claiming the no 1 spot  as the biggest  manufacturer with  58% share in mobile impressions followed by Apple.

June 2, 2014

Internet Penetration vs Social Media Penetration across Continents

According to the latest  report on  Wearesocial , compared  the global internet penetration   to  the social media penetration. 
Expectedly  North American ranks no 1 with 81%  followed by Western Europe and Ocenia with  78% and 63%  penetration

In terms of social web penetration  , the ranking is identical with North America ( US +Canada ) among the top 2 regions , followed by Oceania and South  Africa






source: wearesocial data