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Showing posts with label MENA. Show all posts
Showing posts with label MENA. Show all posts

November 3, 2011

Digital Technology Landscape in MENA Countries

If the results from the new Effective Measure | Spot On PR Middle East and North Africa Internet users survey are anything to go by, mobile app usage is catching on fast. 45% of Internet users taking part in our mobile usage survey across MENA told us that they used their mobile phones to access the Internet. Of those, 85% stated that they have downloaded applications for their mobile phones, whilst 27% claimed to download more than one mobile app per week.

Here are some more key points from the survey:
  • 45% of all Middle East & North Africa Internet users surveyed use their mobile phones to access the Internet, rising to 50% among Internet users in the United Arab Emirates.
  • 71% of mobile Internet users rank email as biggest mobile data activity.
  • Other popular activities on the mobile Internet were social networking (34%), news & weather (29%), sports news (29%) and hobbies (25%).
  • Mobile access habits of male & female users differ significantly. Female mobile Internet users surveyed in MENA were more likely to use photo and video sharing websites and applications than their male counterparts. Usage of mobile games was also more popular among female respondees than males.
  • 85% of MENA mobile Internet users surveyed have downloaded apps and 27% of those surveyed download more than one app per week to their mobile phones.
  • 49% of all MENA Internet users surveyed plan to buy a tablet before end of February, whereas 57% of MENA mobile Internet users plan to buy a tablet device.