Facebook 's Bottom Line amd Topline
- 2011 Revenue
was $3.711 billion vs. $1.974 billion in 2011.
- 2011 net
income (taxed): $1 billion vs $606 million in 2010.
- Annual
revenue grew 154% from 2009 to 2010 and 88% from 2010 to 2011.
- Cash on
hand: $3.9 billion
- Raising: $5
billion
- Ad revenue
in 2011: $3.2 billion over $1.9 billion for 2010. There was a 42% increase in
ads delivered in 2011. There was an 18% increase in price of ads 2011Revenue mix:
2011 85% was advertising. 2010 95% was advertising. 2009 100% advertising.
- Payments
revenue in 2011: $557 million up from $106 million in 2010.
- Zynga is 12% of Facebook's business.
- Facebook
lists innovation from Google, Microsoft, and Twitter as risk factors.
- 845 million users (monthly) 483
million daily – daily is up 43%.
- More than 425 million mobile
users in December.
- Facebook mobile app is most
downloaded app on all smartphones.
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