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Showing posts with label Media Spends. Show all posts
Showing posts with label Media Spends. Show all posts

July 9, 2015

June 10, 2015

media advertising spends per capita : Aussies and the English reigns

"media advertising  spends per capita : Aussies and English tops"


 Australia is the number one when it comes to  Advertising Spends globally. Australia spends 582 USD  worth of advertising per capita. This includes  spends across  the digital web plus  magazines,newspapers radio and TV including outdoor.
 With USD 540  United Kingdom comes 2nd in terms of ad spends per capita Norway spends upto USD 535 per capita and ranks 3rd. United states ranks 4  with their  ad spends per capita at USD 404.Germany and Japan ranks  at 9th and 10th with per capita as spends of USD 320 and 319 respectively.

April 8, 2015

BRIC nations Media spending by category: China spends 3 times its nearest competitor

BRIC Countries Overall media spends vs digital spends

 Chinese total media spends surpass any other BRIC nations  media spends by more than 3 times , that its nearest competitor Brazil according to emarketer
  1. Chinese total media spends  in 2014 was $63billion  vs  $24billion in digital ad spends which forms 38% of total media spends
  2. Next Brazil ranks 2nd with $18.8billion total media spends vs $2.6billion on digital ( 14% ) 
  3. Russia comes 3rd with $8.3billion total media spends compared to $1.96billion in digital(23% ) 
  4. India comes last with $6.11 billion  total media spends in comparison to spending just $740million on digital( 12%)

March 24, 2015

Brazil vs Mexico vs Argentina : Digital spending as a percentage of total media spends

online media spends vs total media spends

Comparison of  percentage of digital spends out of total media spends in Brazil Argentina, Mexico and India 

Brazil  spends 14% on  digital spending as compared to total media spends of $18.8bilion. Mexico spends 20% on digital spends with$1billion spent on digital compared to $4.94 total media spends. This makes Mexico the  number 1 country compared to Brazil Argentina and India with the highest ratio of digital spends vs total media spends 

India  and  Argentina's digital spends is $740 and $460 million respectively , though India is ranked 2nd in media spending  just after  Brazil with $6.11 billion.

March 15, 2015

Top 10 US brands spends on advertising " exceed $15,964.4 million"

 Pfizer,Time Warner and Berkshire among the biggest  ad spenders

   Advertising  Spends among the top 10 US brands exceeded      $15,964.4  million, a growth of 6.6% according to Kantar Media. This growth was led by the large and mid size brands ( 3% yoy growth)

Combined the top 10 brands  spends on advertising by brands  was an average of   10%.. with Pfizer being the only brand whose marketing budgets shot up by 26%  along with AT and T  15.2%

The Top 3  brands  marketing  and advertising spends are led by consumer packaging good brands, with  Procter and Gamble.The consumer durable brand  was the top advertiser with media budget spends of  of $3,173.0 million, up 11.8% led by its  laundry ,household cleaning and paper product brands. 

General Motors was the second largest advertiser in 2013 with expenditures of $1,794.0 million, an increase of 10.0 percent. 

Toyota was the no 4, with 2% increase in their marketing spends  to reach $1,267.5

 The Biggest  growth in  ad budgets came from the pharma giant up  as it zoomed to  26.8%  to $1,138.2 million

August 7, 2014

Global Paid Media Spendings s to exceed $545 billion this year

Advertisers worldwide will spend $545 billion on paid media in 2014, according to a forecast from eMarketer. That figure represents a year over year increase of 5.7 per cent, eMarketer projects, more than doubling a growth rate of 2.6 per cent in 2013.

On a country-by-country basis, the US is by far the leader in total media ad spending — eMarketer estimates that the US will eclipse $180 billion in advertising spending this year, or nearly one-third of the worldwide total. This spending is also the highest in the world per capita; US advertisers will spend nearly $565 on paid media, on average, to reach each consumer in the country.

 By comparison, advertisers in China will spend only $37 per person — though given the country’s large population, China still boasts the second-largest ad spending total in the world. Norway is the second-leading country in terms of ad spending per person, at $538.71. Australia came next in line at around $504 per person and was the only other country where advertisers will spend more than $400 this year to reach the average consumer, 
online display and paid spending in india

April 30, 2013

US Internet Advertising Records 3rd Consecutive double digit growth,

IAB in its recent report on US digital Advertising Revenue spends show that Digital advertising revenues climbed to a milestone high of $36.6 billion in 2012, according to the IAB Internet Advertising Revenue Report for the full-year of 2012. That historic number marks a 15 percent rise over 2011’s full-year number, which itself had been the highest on record, at $31.7 billion.

Revenues from Internet advertising  totaled $17.0 billion for the first six months of 2012,  with Q1 2012 accounting for approximately $8.3 billion and Q2 2012 totaling approximately $8.7 billion. Revenues  for the first six months of 2012 increased 14% over the first six months of 2011. 

— Mobile advertising in the United States totaled $1.2 billion during HY 2012, up from $636 million in the comparable period 2011. 

July 13, 2011

State of US Advertising : Brands Vs Media Spends ;

Television advertising surpassed $18 billion in the first quarter of 2011, growing almost nine percent versus the same period in 2010. Radio and Magazines also saw higher spend levels than last year, increasing between six and seven percent. Newspapers, however, saw a 10 percent drop. 

Procter & Gamble was the top advertiser in the first quarter. It also invested the most in advertising to Hispanics and African Americans. General Motors, Toyota and Verizon also were top advertisers with a strong advertising presence among both ethnic groups.

Automo ives was the leading product category in 2010, with 22 percent growth over 2009. This momentum continued into the first quarter of 2011,as Automotive companies were top
advertising spenders and saw the most dollar growth in TV advertising (+$526 MM) vs. the same period in 2010.