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Showing posts with label Media spending. Show all posts
Showing posts with label Media spending. Show all posts

February 9, 2016

global TV growth plunges to its lowest ever, as digital spends up by 14%

"ear on Year Global Growth  in percentage  between Traditional media "

Year on Year Global Growth  in percentage  between Traditional media  :The 2nd chart shows global percentage of TV spends  vs digital Spends : 2012-2016

"share of ad spends by offline media and online media"

Global Advertising Spends by Percentage across  entire media ecosystem. 

UK's pecking order of 10 highest spending brands spends :Bsky ,P&G and BT among top 3

Of the top 25 advertisers in UK .Around, 14 of them reduced adpsend in 2013. Most notably, EE slashed its spend by the largest degree by nearly 40% in the 12 months following its launch, from £87m in 2012 to £53m in 2013. Another big cut in spend came from Marks & Spencer, which, in 25th place, cut spend by 25% to £50.7m.
"UK biggest ad spends by brand"

top 20 ad spending by British brands"

" top 20 ad spending by British brands"

comparison of top 10 british brands compared with 2013 vs 2014

100 Leading National Advertiser and their ad spends

top 200 brands ad spending by category


The nation's 200 biggest advertisers last year reduced measured-media spending by 1.8%, with cuts in every major medium except broadcast network TV and cable TV networks. Of the top 200' leading brands spending on internet display advertising last year tumbled 13.3%
However spending on offline spends increased by  by 6.5% in 2014. To know the industry breakdown of ad spends, see here or below

However nmeasured spending continues to take a bigger slice of budgets, capturing 47.8 percent of 200 biggest brand ad spend.Total 2014 U.S. ad spending for the 200 LNA rose for marketers in 12 of the 15 largest categories. Marketers with the biggest gains: travel (up 14.5 percent), apparel (9.8 percent), entertainment/media (5.2 percent) and pharmaceuticals (5 percent). Spending fell in food (down 4.1 percent), technology (-3.5 percent) and personal care (-2.2 percent). ad and promotion spending last year. T

April 4, 2015

This year to see $540 billion of advertising spending :regional comparison chart



Marketers are expected to spend $540 billion globally on advertising this year, a 4.6% increase over 2014, according to a report by   Adage quoting a report from media-agency Carat.

Regional ad spending  will be led by Asia Pacific with 5.2% increase from last year, North American ad spends is likely to increase 4.5%, while Western Europe ad spending is set to grow the least with 2.8%

March 15, 2015

Global Ad spends across EU and N America to decline , Asia pacific to account for 29% global spends

Global Ad spends across Europe and N America to decline , Asia pacific to account for 29% global spends

The two charts compare  global  media spending  by worldwide  regions 2013 vs 2017 BY 2017  media spends in  North American regions would form 34% of the total media spends worldwide 

The above chart shows the global media ad spending by Geography.  North American markets  would  continue to lead the world in terms of media ad spending by 2017  followed by Asia Pacific and Western Europe in 2017

While North America  would see a decline of 1.2% by  2017  and account for  34.4%  spends   Western Europe is set to witness a decline of 2% ,which will form 19.3%  global media spends . Contrast that to "Asia Pacific " which is set to grow 2% and  make up 29% global  Ad Spends .

June 2, 2011

18% US Media Ad Spending To go Digital, TV Spending to Grow

Online advertising is the top driver of searches for retail. According to the Yahoo! Retail Reconnaissance study, 26% of consumers exposed to online advertising search to purchase online, while 17% of those exposed to online advertising search to browse and pre-shop. Newspaper advertising ranks second in terms of driving searches by consumers (17% search to purchase online, and 13% search to pre-shop.) TV advertising drives 10% of consumers who search to pre-shop, but only 9% of consumers who search to purchase online

Television advertising spending has bounced back from the recession, growing 9.7% to $59 billion in 2010, and its steadying share of overall US advertising revenues suggests TV has been largely unaffected by the dramatic growth of online advertising, according to an upcoming report by eMarketer. This year, growth in television advertising will slow to 2.5%, bringing total TV spending to $60.5 billion. Television’s share of US ad dollars is expected to rise to 39.1% in 2011, up from 38.6% in 2010, eMarketer estimates.

Other media will suffer declines in share as spending, like consumption, shifts to the internet. The big losers will be print, including newspapers and magazines, which will lose a combined 9.3 percentage points of market share between 2009 and 2015. Directories will see their share of all ad dollars more than halved over the same period
eMarketer, formed its forecast through a meta-analysis of data aggregated from research firms and other organizations that track advertising spending, estimates online advertising accounted for 16.9% of major media ad spending in the US last year, up from 15.4% in 2009. This year, eMarketer estimates the internet’s share of overall major media ad spending will grow to 18.4%.
However TV will continue to see the greatest share of all ad dollars in the US, with its slice of ad spending holding steady around 39% through 2015. Radio and outdoor will similarly hold flat shares of total ad spending.

Other Key Findings:
  • Despite the economic recovery, aggregate spending on major media is still not expected to reach prerecession levels through 2015.
  • Online advertising spending is expected to eclipse print spending in 2013, when combined US print ad revenues at newspapers and magazines drops to $32.8 billion—compared to $36 billion in US online ad revenues.
Meanwhile, US online ad revenues at magazines grew 14.6% to $2.2 billion in 2010, while print revenues at magazines fell to $14.7 billion, down 5% from $15.5 billion in 2009.

Between 2009 and 2015, eMarketer expects online advertising to gain more than 10 percentage points in its share of all major media ad spending. In 2010, the internet surpassed newspapers as the second-biggest advertising medium after television.