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Showing posts with label Millennial Media. Show all posts
Showing posts with label Millennial Media. Show all posts

September 2, 2012

Mobile Entertainment Apps outpace Smartphone's 55% growth





Accessibility  to smartphones and tablets have  led to an enormous  growth across online and digital entertainment  and consumption on mobile devices has grown 82% from 2010 to 2011, a new study suggests.
According to a Millennial Media and comScore, this growth outpaced the 55% increase in overall smartphone ownership within the same period.This growth outpaced the 55% increase in overall smartphone ownership within the same period. Consumers who access mobile entertainment content skew younger than the overall smartphone audience 
 This has led to  advertisers  increasing their advertising budgets on  mobile spending. In fact, entertainment has become the third leading mobile advertising vertical, based on spending. 
Advertising campaigns that promoted theatrical releases were especially popular, making up 43% of all entertainment campaigns, followed by TV shows and DVD releases.
Hispanic consumers are 39% more likely to view mobile entertainment content compared to the overall smartphone audience. The report also noted that African-American consumers are 10% more likely.
However, the report highlighted that consumers who access mobile entertainment content skew younger than the overall smartphone audience.

Read more: http://www.businessinsider.com/bii-mobile-insights-multi-screen-media-consumption-is-the-new-normal2-2012-8#ixzz25KTNFc60
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July 16, 2012

Mobile Advertising in the Finance Industry: Top 5 Trends




 Finance was the leading global brand advertising vertical on the Millennial Media platform in 2011, and overall spend in the sector grew 300 percent year-over-year.




Lead generation was the most popular campaign goal in the vertical, and was the leading objective in 70 percent of all finance campaigns

The different sub-categories in Finance have different levels of consumer engagement, led by Mobile Banking, where 35 percent of mobile finance users accessed the content once a week, and 22 percent accessed content almost every day.

Insurance advertisers has a big presence across Mobile Advertising, with over 40 percent of the total spend. Leading sub-verticals after Insurance include Banking, Financial Services and Credit Cards.



























Mobile finance users have a number of distinct buying behaviors. According to comScore, almost 50 percent of mobile finance users claimed they will stick with a brand they like, and mobile finance users are 95 percent more likely to be influenced by celebrity endorsements than the total mobile audience.

source : Millennial Media