Trending this month



Showing posts with label Mobile. Show all posts
Showing posts with label Mobile. Show all posts

December 2, 2016

brands to spend the biggest share on on mobile display ads ,mobile search and mobile messaging

"brands to spend the biggest share on  on mobile display ads ,mobile search and mobile messaging "

 

latest data from BIA Kelsey suggests that Mobile is the fastest growing among all location-targeted media that BIA/Kelsey tracks. When panning back to mobile’s overall U.S. ad spend (local and non-local), it’s estimated at $33 billion in 2016, growing to $72 billion by 2020, a 17 percent compound annual growth rate. Zeroing in on the location-targeted portion of that overall mobile ad spend, it will grow from $12 billion in 2016 to $32 billion in 2021, a 21 percent CAGR. That translates to 38 percent of overall mobile ad revenues today, growing to 45 percent by 2020. 

Drivers include mobile users’ commercial intent and advertisers’ evolution to align with that behavior. There are also premiums associated with location-targeted ads — a function of their performance and growing demand. And Madison Avenue is latching on to these realities.. 

In 2014, mobile spending increased 80 percent, and in 2015  by another 59 percent. By 2019, eMarketer predicts that mobile spend will account for just about 70 percent of total digital spend.Domestic digital advertising revenue surged to a record-breaking $59.6 billion for the 2015 calendar year, largely led by Mobile as which climbed to $20.7 billion,according to adage data a whopping 66% upswing from the previous year. But social media shared the spotlight, growing 55% to $10.9 billion, up from the previous year's $7 billion.

Meanwhile as mobile users keeps increasing at a breath taking pace, engagement across mobile devices have also increased.Today an average U.S. adults spend an average of 2 hours and 51 seconds fiddling with their phones every day. To put that in context, a 2015 study by Zenith Optimedia put our total media time at 490 minutes, or more than 8 hours a day—a majority of the time we’re conscious. The rest of that time is partly the reason that, despite mobile’s takeover of digital spend, mobile still accounts for only 17 percent of total ad spend. TV is still the major player when it comes to ad spend, though eMarketer predicts that, too, will change by 2019.


. Clearly mobile advertising powered by Mobile display, mobile search and mobile enterprise messaging is set to dominate the Mobile ecosystem.By 2019, mobile will represent more than a third of total media ad spending in the US. Google is the undisputed king of mobile and will remain so for the foreseeable future. Google will capture 32.0% of the mobile ad market—its closest rival Facebook capturing 22.1% this year

November 21, 2016

mobile handset manufacturer's impressions vs mobile os share in asia pacific region


MOBILE MANUFACTURING SHARE OF IMPRESSIONS VS MOBILE OS MARKETSHARE COMPARED ACROSS APAC REGION IN 2016





November 14, 2016

how google mobile index which rolls out today can penalise your shopping website

" google mobile index search changes to impact retailers"

Google is updating its mobile search index to crawl mobile websites to determine their content relevancy in search results, the search giant announced on its official Webmaster blog last week. Google still looks at the desktop versions of the page to evaluate its relevancy to the user on smartphone search results, the search engine says. This is a problem if the mobile site has less content on it than a desktop site
Google basically treated your mobile page as an alternate version of the same content, “The problem is, when shoppers search for a certain product feature or keywords and click on your mobile page from Google but can't find that phrase on the page, they get frustrated at Google for showing irrelevant listings.” This change will impact e-retailers that have a separate mobile site, often referred to as an “m.” site, which is 142 retailers of the 500 merchants ranked in the Internet Retailer 2017 Mobile 500 according to Top500Guide.com. 

Retailers that use responsive design or dynamic serving (another form of responsive design also referred to as hybrid or adaptive design) shouldn’t have to make any changes, Google says. 357 e-retailers use a form of a responsive design in the Mobile 500. 
 So what will this change ?.Although Google wants you to have a mobile site,even if you dont, it will crawl your desktop version instead. Google said, “If you only have a desktop site, we’ll continue to index your desktop site just fine, even if we’re using a mobile user agent to view your site.”However in case you have a mobile site, you need to ensure the" copy ,images and links are similar enough to the desktop version so that Google can consume the proper content and rank your site as well as it did by crawling your desktop site.


Retailers that do have a separate mobile site should use the Google-recommended mobile search engine optimization mark up in its code,according to google mobile best practices guidelines 

November 4, 2016

samsung,apple sees 18% decline after jointly selling 23% of global smartphones

"samsung,apple sees 18%  decline after jointly selling 23% of global smartphones"

 
Post Samsung halted production  of its Note 7 handsets and said it was scrapping the 4.3 million handsets it had already manufactured,the market for smartphones specially the Phablets phone have opened up. As smartphone  sales mature and reach reasonable volumes with lower churn rates, with users not changing their smartphones as frequently as they used too 2 to 3 years ago,bigger size screen size will be a norm rather a exception.

Meanwhile  also helping matters are that OEM's and Handset makers  have increasingly tried to offer a bigger and larger screen as an option,which seems to be paying off.With Samsung already facing a growing churn and growing dissatisfaction in the market and Apple reporting that it had underestimated demand for its largest model, the iPhone 7 Plus, leading to a backlog in orders.This market seemed to be wide open for a spectacular fight.Google Pixel and Huawei Mate 9 could provide a lot of choices this holiday season.However its reported that Google has locked itself into exclusive deals with single operators in the US, UK and Australia - struck before the Note 7 fiasco - which will limit sales.


Meanwhile Samsung has seen a 13% decline in its year to year smartphone sales July -September,2016 sales as compared to same time last year. Apple too has seen a 5% decline . However Samsung with 23% market share and Apple with 13% market share make up 130 million smartphones out of 360 million smartphones  sold in last quarter of 2016. This means that even after selling 23% of global smartphone last quarter,It has been loosing market share compared to a year ago.

May 21, 2016

which are the most appropriate fonts size for mobile:



5  Tips to optimize your  mobile experiance with the right font   


The science of choosing an eligible font for your mobile:Mobile users have low attention span.. as its diffucult to strain their eyes tp read what they are looking at
Concentrate on the above of fold . A mobile user  will always concentrate on whats above the fold
Always set a font size that is higher than what you use for below the content .

Whether you go with Sans Serif and Serif font, which is the most used font across mobile,consider the height of characters in your font alphabet and the white spaces between the letters
Fonts with moderately high individual characters height and a little bit of space between letters can improve readibility

Make sure to provide enough contrast between the  font  and background so that users can see your content without straining their eyes and eventually moving on to another site

So which is the best Font  :  The safest if not the best is using  the most common font that mobile device manufacturers  and most user prefer according to a latest mobile font report is using  Arial, Helveticia ,Courier , Georgia in that order






.



January 5, 2016

January 2, 2016

the sheer size of chinese online retail imports




"the sheer size of chinese online imports"
The biggest digital disruptions  in chinese market has been the growth of  china's online retail imports including growth of robots

January 1, 2016

40% business do not use " security encryption" for storing data in cloud

40% business do not use " security encryption" for storing data in cloud.The below infographic shows why although big data and cloud are being increasingly adopted by enterprises despite security concerns and risk awareness  and storing big data on cloud 


"The rise of the cloud : security or productivity"
Despite the fact that cloud data storage is becoming more popular, a full 88% of businesses surveyed to get the infographic statistics aren’t using the cloud to its fullest because of security concerns. More than 40% of those businesses say that cloud security issues are more critical than they have ever been.

2015 digital marketing trends in 10 charts

MOBILE PAYMENTS,INTERNET OF THINGS, RISE OF CHINA, AND ALIBABA'S GREAT CHINA WALL. The 10 charts show the evolution of digital marketing and online trends last year


the rise of mobile, social analytics  and cloud ( SMAC ) had been instrumental in what is known as today’s SMAC Stack—‘the fifth wave’ of IT architecture—is happening faster than anything that’s come before. By 2020, as many as 100 billion computing devices will be connected to the Web. ... Retailers are strategically deploying the SMAC Stack across key business

December 14, 2015

comparing click to open email by devices :mobile vs desktop vs PC


"email click to open rates by mobile vs desktop"
While mobile click-to-open (CTO) rates dipped slightly  in Q3 (to 13.7%), they remained up from the year-earlier period (12.1%) and continue to close the gap with desktop CTO rates, per Yesmail’s latest quarterly report.  mobile email  revenues also grew 2015 by 9.9% year-over-year, with smartphones accounting for 56.6% of mobile revenue, up from 41.6% a year earlier

Apple devices continue to dominate revenues derived from mobile email, accounting for 77% share this past quarter. The iPhone comprised 34% share of orders (up from 23% during Q3 2014), taking share from the iPad, which accounted for 43% of orders (down from 58% during the year-earlier period).


December 10, 2015

multiplatform media usage: france vs germany

The chart shows how users in France and Germany use mobile and PC .France is ahead in the “mobile only” movement: 6% of France’s users have abandoned computer access altogether in a month, relying on mobile devices exclusively to access online content (Germany 2%). Both France and Germany are witness to the age of connectivity: in both countries, the average user spends more than one day per month online across all devices (Germany 30.5 hours, France 28.8 hours

" france vs germany mobile and digital usage"
while both countries are home to a multi-platform majority, users in Germany (59%) are overall more likely to access online content via both PC and mobile devices in a given month than their French counterparts (51%).


December 4, 2015

global ecommerce to exceed $400billion by 2017, web to account 9.5% retail sales

eMarketer projects e-commerce sales will eclipse $3.5 trillion within the next five years. The web will account for 7.3% of global retail sales this year, growing to 12.4% by 2019, eMarketer says. The fast-growing Asia-Pacific market is expected to fuel a 25% year-over-year increase in global e-commerce in 2015. 


global ecommerce to exceed $400billion  by 2017, web to account 9.5%  retail sales "
 E-commerce sales are expected to grow to more than $400 billion in the next several years, with Forrester Research estimating $414.0 sales in 2018 and eMarketer estimating $491.5 in 2018.


the biggest telecom operator brands by region

"global top 25 telecom  brands  "
source : brandfinance

North America remains top by total brand value, up 13% year-on-year, driven by the improving US economy and increases to the value of some major brands following significant M&As. Asia is the fastest growing region, up 18% ($30bn). Chinese brands lead the way benefitting from an expanding customer base and government support. Middle Eastern brands grew almost as quickly, by 16% MOBILE is the current leader in the chinese market.By the end of 2014 China Mobile 4G customer base exceeded 100 million .SingTel is a pioneer in ramping up commercial 4G mobile services in Singapore


The key growth area for telecom carriers is data. Customers no longer see high speed data traffic as an additional service, but rather as a necessity. Developing a profitable and efficient 4G mobile network is a challenge that only a small number of telecoms worldwide have addressed successfully. The huge amount of funding required for Capital Expenditure has grown debt levels of some carriers, consequently leading to instability and financial difficulties. Different licences needed and slow 4G mobile spectrum auctions further impede telecoms efforts in developing their new generation mobile networks.

10 examples of how retail used digital transformation to wow its consumers

DIGITAL TRANSFORMATION IN RETAIL : how retail brands managed to stay away from the clutter  by using digital media and mobile and reinvented a whole new way of " wowing their consumer




November 18, 2015

Chart of the day :Apple's Mac growth vs PC growth





" the growth in Apple's Mac vs PC "
MAC VS PC  GROWTH MAPPED : APPLE MACINTOSH GROWTH  VS OVERALL PC  GROWTH SINCE 2010

November 17, 2015

November 9, 2015

Android is now ahead of iOS by 6 times




The Global Smartphone OS Market Share since 2011 onwards
"android is ahead of iOS by 6 times"



Smartphone OS Market Sales by Quarter: Android vs iOS 




November 5, 2015

mobile coverge and speed test in UK while travelling :








Mobile cells covering roads reach only a comparatively small number of customers. This makes the deployment of a mobile network along motorways a relatively costly affair.
  1. Nonetheless EE and Three managed to deliver results in connecting roads performance which were remarkably close to the benchmark results shown in small cities.On YouTube SD EE and Three show a 90 % success rate while Vodafone and Three stay below 80 %. Youtube HD makes things worse.( source :)
  2. The key performance indicators in the web-page download sessions showed a success ratio of 92.4 % (EE) and 89.9 % (Three) which are slightly lower than in small cities.
    a)Vodafone with 75.8 and even more Telefonica with 75.6 % had noticeably more difficulties covering roads. You can see download the entire here
  •  Vodafone and more so Telefonica again have issues with file transfer success ratios starting below 90 % and in many cases reaching around 80 %.

The Mobile Network Speed Test in UK :Vodafone vs EE vs Telefonica




While Telecom network providers take great care in covering the metropolitan areas, small cities often lag behind. Is this true for the United Kingdom too?

"mobile network speed test in UK"


How does Mobile Network speed in terms of web page downloads compare in UK .In 2015 the Mobile Network Test in the UK  compared  3  telecom majorsThree, O2 and Vodafone.The above chart shows the ranking of mobile Networks in term of web page downloads on their mobile
  •  In 2014  in a similar mobile network test showed EE as the clear winner followed by Three with the best voice performance. O2 and Vodafone followed almost head-to-head. 
1)The test also displayed much better performance in metropolitan areas than in smaller cities and on connecting roads. That fact and the population of 8.6 million people are good reasons to look at the results of the largest city London separately

2)One of the most often used services is web surfing which was tested with a mixture of 9 popular live and one static web-pages. The winner of last year‘s benchmark EE managed to improve its session success ratio for live web sites from 97 to 99 %.

a)The average session time to download a popular live web site decreased from 4.1 to 2.7 seconds.

 b)The other three operators showed almost identical session times between 3.1 and 3.2 seconds, but on reliability Vodafone clearly ranked second with a healthy success ratio of 97.4 %, while Telefonica followed with 96.8 %.

c)With an error rate of more than 5 % , all three telco network carriers needs quite catching up to do