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Showing posts with label Mobile usage. Show all posts
Showing posts with label Mobile usage. Show all posts

November 21, 2015

consumer visits to retail stores: desktop vs mobile

Consumers now spend more time with online retail on mobile devices (smartphones and tablets) than desktop and laptop PCs
retail store visits by Mobile vs desktop

The above chart shows consumers who visit retailers only via their mobile devices

July 19, 2011

Map Usage by Mobile Device increases by 39%

comScore recently released a report on the mobile map audience in the U.S. finding that the number of smartphone map users (which accounted for 4 out of every 5 mobile map users) reached 38.2 million in May 2011, an increase of 75%  from the previous year. Apps represented the primary access point for approximately two-thirds of smartphone map users (up 98%), while browser map access was about half as popular as apps and grew at half the rate.

While mobile access to maps is increasing, map usage among fixed-Internet users declined by 2% year-on-year in May 2011, while still maintaining a substantially larger audience of 93.8 million visitors.


According  To Marissa Mayer , Google  VP  Mobile Mapping  has  shown a  rapid increase . Some of the statistics on Map Usage  are
  • Mayer revealed that 40% of Google Maps usage is mobile. And Christmas and New Years day had mobile usage of Maps surpass the desktop — which is a first for Google products. Google Maps now has 150 million mobile users. To put that in context, Maps for mobile had 100 million users in August of last year. ( 2010).  The current version of Google Maps,  uses vectors to render maps. Because these vectors take up 1/100 of the size of the old tile system, they can be cached, and can include 3D representations of buildings.