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Showing posts with label Mobile marketing. Show all posts
Showing posts with label Mobile marketing. Show all posts

April 24, 2015

Googe grows its profit by 12 loses its mobile ad marketshare by 8%

google grows its revenues by loses its mobile ad marketshare

Q1,2015 has seen google increase both its profit and revenue .While its profitability grew by 4% to reach $3.59bn (£2.37bn) its revenue rose 12% in Q1,2015 to reach $17.3billion. This was mainly due to 11% online ad revenue growth which touched  $15.5bn. Google's core revenue, which excludes payments to traffic partners stood at $13.91b. 

Out of a total digital spends of $145billion,,Google accounted for 31.42% of global  spends compared to 31.86% in 2013. Meanwhile facebook ' commanded 8% of global ad spends.One of the reason on why google has failed to add  a  bigger pie of the  total $145b ad spends, is due to the fact that  US and China make up 50%  of $145 global ad spends.The Chinese market is still hardwired by Chinese players and for Google this is obviously hurting .Google lost mobile ad market share in 2014, down to 38.2% in 2014 from 46% in 2013, with Facebook’s ad share up from 16.4% in 2013 to 17.4% in 2014.( data : emarketer)

January 18, 2012

Global Top 10 App Market Penetration :Mature Vs Developing

According to  Flurry’s data-set of more than 140,000 apps running on smart devices worldwide, Among the top 20 countries, the U.S. still makes up the largest chunk of the world’s active installed base, with 109 million out of 264 million, or 41%.
Of note, China and South Korea now hold two of the top five positions, boasting addressable audiences greater than that of more developed countries such as Japan, France and Germany. Also worth noting is that our count of 264 million active units in the market is about half of what Apple and Google publicly state have been activated.  The difference is primarily due to old device replacement.  Flurry is counting recently used devices versus life-to-date device activations.

The TAM ( Total addressable marlet)per country is represented by the larger, light blue circles.  The U.S., with the largest light blue circle, has the largest TAM at 200 million. This chart by Flurry's shows the horizontal axis shows percent penetration, which is the active user (iOS or Android device that used an app over the last 30 days) divided by the TAM. 

For example, Sweden is the most mature country with 3.2 million of 5 million (66%) addressable consumers already using iOS and Android devices.  France, which ranks 10th in maturity, has 9.6 million of 34 million (28%) consumers using iOS and Android devices.  So, from left to right, penetration increases.  And from bottom to top, TAM increases.  The U.S. leads the world in installed base because its large, addressable audience has been well penetrated, 91 million of 200 million (55%).

August 16, 2011

The Deal of The Decade :Motorola Gets Googled: Infographic

Google made a $12.5 billion bet on Monday that its future of big Internet companies lies in mobile computing, and moved aggressively to take on its arch rival Apple in the mobile markets.The search engine and Android phone software, rattled the tech world with its announcement that it would acquire Motorola Mobility Holdings, allowing it to get into the business of making cellphones and tablets.
The acquisition, Google’s largest to date and an all-cash deal, would put the company in head-to-head competition with its own business partners, the many phone makers that use Android software, as well as with Apple.
The deal, which requires regulatory approval, would also give Google a valuable war chest of more than 17,000 patents that would help it defend Android from a barrage of patent lawsuits.The effect of a Google-Motorola Mobility merger on consumers is unclear.
More than 50 legal actions on account of alleged patent violations are under way against Android. Google itself accuses competitors like Microsoft, Oracle and Apple of waging a hostile campaign against the web search company. Motorola accumulated patents for decades. According to company information, they currently hold over 17,000.A further 7,500 have been applied for. This strong portfolio will be useful to Google in future negotiations with its rivals. The patent arsenal will provide a balance in the fight for market share. Companies that possess numerous key patents normally grant one another mutual-user rights.Google is paying $12.5 billion to advance into this league.

The proposed deal would have ramifications across the tech industry, giving strength to Motorola at a time when Research in Motion and Nokia are faltering.Along with the undoubtedly attractive patent rights, the web company is also buying a great deal of risk. Motorola has not yet surmounted its difficulties. Other Android partners, like Samsung or HTC, could view the takeover with concern, because in spite of all statements to the contrary, doubt remains whether Google will give preference to its own manufacturers over other makers.

If nothing else, Google has never engaged in the production of devices. The narrow margins in cell phone manufacturing compared to the core business of web search, as well as the comparatively high risks, could strain the development of the web company.

June 27, 2011

Motorola DROID X2 vs. Samsung DROID Charge :

The Motorola Droid X is a smartphone manufactured by Motorola Mobility, Inc. that runs the Android 2.3 software. The second generation Droid X2  is physically and internally similar in every respect, except for being built around the dual-core Nvidia Tegra 2 chip running at 1Ghz. The X2 comes standard from Verizon with a 8 GB SD card and 8 GB of internal memory. The 8 megapixel camera and 720p HD video recorder remain unchanged.

On May 19, 2011, Motorola released the Droid X2, an upgraded version that runs on the Nvidia Tegra 2 dual-core processor
Samsung Droid Charge is an LTE enabled device for Verizon Wireless running Android 2.2 and featuring a 4.3" display, 1GHz processor and 8MP camera.The CPU core, code-named "Hummingbird", was co-developed by Samsung and Intrinsity

The Samsung Droid Charge uses a 4.3-inch (110 mm) Super AMOLED Plus touch screen covered by Gorilla Glass, a special crack and scratch resistant material. The screen is a WVGA standard RGB stripe display manufactured by Samsung.


 Top 3  Differences :Motorola DROID X2 vs. Samsung DROID Charge 
  • Display: The Motorola DROID X2 has a 4.3-inch LCD display a resolution of 540 x 960 pixels, shich is sometimes referred to as qHD. The Samsung DROID Charge has a 4.3-inch Super AMOLED+ display with 480 x 800-pixel resolution. Using optional HDMI cables, both the DROID X2 and DROID Charge can “mirror” their displays on a big-screen TV, giving you a really big screen for web surfing and e-mail.
  • Processor and RAM: The Motorola DROID X2 features a dual-core 1GHz processor, but its complement of processor RAM is not yet known. The Samsung Droid Charge has the S5PC110 processor. This processor combines a 45 nm 1 GHz ARM Cortex-A8 based CPU core with a PowerVR SGX 540 GPU made by Imagination Technologies which supports OpenGL ES 1.1/2.0and is capable of up to 90 million triangles per secondThe 1GHz single-core processor and 512MB of processor RAM, which is augmented by a smooth graphics processor unit (GPU).

  • Storage Space: The Motorola DROID X2 will ship with 8GB of onboard memory and a pre-installed 8GB microSD card. The Samsung DROID Charge ships with 2GB of onboard memory and a pre-installed 32GB microSD card.

  • Battery life: The Motorola DROID X2 has a 1,540 mAh lithium-ion battery, while the Samsung DROID Charge has a slightly larger battery rated at 1,600 mAh. Both are easily replaceable by the user.

    source : Wirefly