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Showing posts with label Mobile statistics. Show all posts
Showing posts with label Mobile statistics. Show all posts

September 28, 2011

Non Computer Devices OS Marketshare : Mobile vs Tablets




Source: StatCounter Global Stats - Mobile Browser Market Share

August 15, 2011

Android Marches Towards 50% Marketshare, Symbian down by 50%: in Q2,2011






Android today makes up almost 50% market share across 35 countries across the Globe.According to Canalys Research study, which was conducted to across 56 countries.
Android  is the number one for 35 of those countries, and not by a small margin. Android’s total is 48 percent of market share, with Apple, the second place competitor, holding only 19 percent. Nokia and Samsung placed third and fourth respectively.

Another report  by Gartner claimed that Android grew phenomenally tand continue to lead the  smartphone operating software with a market share of 43.4% worldwide in Q2, 2011, an increase of 26% in the last one year.Symbian marketshare  shrank from 18% to 22%. In terms of total mobile phone sales, Nokia continued to be the leader with a market share of 22.8%.Apple's iOS more than doubled to 19.629 million units, and Research In Motion  saw an 8.8 percent increase to 12.652 million.


Of the 107 million smartphones that were sold worldwide in Q2, this year, a bit over 43% were Android with 46.7 million units having the Android OS.This is an improvement over 17.2% in the same quarter just a year ago. Mobile sales increased from 367.99 million units to 428.66 million units.Last year, it was Symbian that dominated the Smartphone space with 25.4 million unit sales and 40.9 percent share. But in just 12 months, that platform's market share has dropped to 22.1 percent on 23.9 million unit sales during the last quarter, Gartner found. Apple's iOS platform came in third with 18.2 percent market share on 19.6 million units sold.

August 9, 2011

State of Mobile Shopping in US : Top 5 Triggers



Texting is the most popular activity among US smartphone users, with 38% texting constantly throughout the day, according to [sign-in page] a June 2011 report from ExactTarget. Data from “Mobile Dependence Day” shows texting is followed in frequency of constant use by phone calls (31%) and email (29%).

There is a substantial drop in the percentage of smartphone users performing activities constantly after email, with 18% constantly browsing the internet and 17% constantly checking Facebook. The rate of constant Twitter use is less than one-third that of constant Facebook use (5%).

One in three (34%) have checked their bank account via smartphone at least once. Mobile banking was by far the most popular of 14 activities studied by ExactTarget. The next most popular, checking in using location-based networking, was performed at least once by 28% of smartphone users, an 18% decrease in frequency.

Email is by far the most effective mobile marketing trigger of purchases, with 55% of the 16% of smartphone users who have made at least one purchase doing so after receiving a mobile promotional email. Text messaging (35%), Facebook (35%) and shopping apps (32%) also show strong potential to influence purchase behavior among smartphone users. Twitter (20%) is 43% less likely to trigger a purchase than Facebook.

Mobile Facebook proved far more popular than mobile Twitter. Twenty-seven percent of smartphone users have liked a company on Facebook, more than five times the 5% who have shared an article via Twitter.

Android users are the most likely to report making a mobile purchase after receiving some type of mobile promotional message (21%), followed by owners of Windows phones (19%), iPhones (17%), and Blackberries (10%).
  • 15% of smartphone owners (6% of the overall online population) report having redeemed a mobile coupon, with women being more likely than men to utilize this capability (18% compared to 12%).
  • 20% of smartphone owners have browsed competitor prices while in a store.24% of smartphone owners (10% of the overall online population) report having scanned a QR code or similar barcode to obtain more information about a product, business, or event.
  • Women 18-24 are actually the least likely to use their smartphones for calling; only 56% say they make calls at least several times per day.89% of online US consumers 18 and up own a cell phone.