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Showing posts with label Mobile Apps. Show all posts
Showing posts with label Mobile Apps. Show all posts

February 4, 2016

3 best models for mobile ad monetization

EMIRATES, DELTA AND  UNITED  are among the worlds most valuable Airlines brand with a combined brand value of over$17.5 billion .The number one airlines brand with a highest brand value is EMIRATES.Emirates  continues to lead the sector with a 21% rise in brand value to US$6.6 billion. Formula 1, the French Open and most importantly football teams from PSG to Real Madrid and Arsenal to AC Milan all display the Emirates logo.


"best models for mobile ad monetisation"

 Mobile Ad monetization models are basically three types :

1) CPM Model ( Cost per thousand impressions )
2)Ad Impressions model : In App Ad Impressions :
3)Freemium models

January 23, 2016

ecommerce, consumer internet ,mobile apps emerging as fastest start ups growth story in India

"top 10 sectors in india seeing highest investment funding"

Data from NASSCOM predicts by 2020, India will be home to 11500 startup which would employ 2,50,000 jobs. Currently, India’s has 3,100 startup 

"indian cities with highest start ups"

"biggest top 5 VC investments in indian start ups"




INDIAN START UPS BY CITY AND VC FUNDING ACROSS 3 BIGGEST SECTORS

Bangalore accounted for more than 55% of total start up business in India.India's capital and financial centreDelhi and Mumbai were no 2 and 3 . But Bangalore was ahead by miles , when it came to start up ecosystem and VC interest and ease of doing business in the city along withe other  intangibles of emerging start up business

Bangalore attracted $2.43 billion (Rs15,189 crore) worth of funding in 2014, of which as much as $1.7 billion was invested in e-commerce. Meanwhile Consumer Internet,mobile apps and ecommerce have emerged as fastest growing  start up sectors going by VC interest and  the number of deals that has been gone through 

The 3rd chart shows the list of prominent venture capital investors who have invested across Indian start ups.Among them are Helion ventures ,Sequoia Capital, Blume ventures,Kalaari Capital , Accel Partners, Matrix Partners,Tiger Global, IDG ventures, and Softbank who have invested in   Indian  start ups  across  diverse sectors such as eCommerce, Online services, Mobility, Enterprise Software and Outsourcing.



January 21, 2016

china lead in app downloads,have lowest cost per installs across asia pacific

LIST OF ASIA PACIFIC COUNTRIES THAT LEADS MOBILE APP DOWNLOADS 




China leads the Asia pacific nations in terms of highest mobile app downloads, followed by Indonesia and India . Mobile  Commerce and travel category apps saw the highest growth YoY.

Cost per installs across iOS devices is highest in Indonesia,( 2X times ) followed by Vietnam and South Korea .This means advertising your app across iOS users in  Indonesia is most expensive, China remains the cheapest asian country for app installs across iOS devices.

January 4, 2016

how to catch your cheating partner red handed

Have you at times wished to catch your cheating partner red handed ?. At times when you felt that  there was a kind of " suspicious behavior" and  you wanted to get access to their phones and go through the call list .. However what if she or he have deleted all the messages and calls ? how do you confront them ?

You need to get access to their  mobile for just 2 mins.By using a mobile spy app  you can confirm your worst fear  and get get access to their

1) Call History
2) Erased call history
3)GPS


4)WhatApp/SMS messages
5)Pictures/Videos
6)SIM card notification 



It is  actually very easy for you to spy remotely and not get caught.Just follow the below 3 steps

1)Among the most popularly used  remote spying app are 1)  FLEXISPY :flexispy.com 2)MOBILE SPY Mobile-Spy.com  3)SPYPHONEGOLD :spyphonegold.com. These spy apps  help you track all phone calls,  and  find out if your partner is cheating on you. They allow you to remotely record, monitor and track all activities of your partner's mobile phone.

2)To start this you need to register the mobile phone in any of the three sites mentioned above  , most spying apps come with registration fee.

3)Then you need to have access to your partner's phone for 2 mins . Simply say that  you need to call someone and your battery is down

Once done, use their mobile to connect to the spy app website, login to the account and simply download it to your phone.Once installed you can give the phone to your partner

4)Then login to the account of the spying app web website from any part of the world, and you can  spy on them, track all calls, deleted messages, recordings, phone conversation and whatsapp messages to whomever it is meant for anywhere in the planet.


"using mobile apps to catch cheating partner

It is estimated that roughly 30% to 60% of all married individuals will engage in infidelity at some point during their marriage (see Buss & Shackelford for review of this research). And these numbers are probably on the conservative side, if you consider that close to half of all marriages end in divorce




December 13, 2015

coming soon :instagram with 3D touch features

Instagram is planning to bring the 3D Touch feature of ‘Peek and Pop’, currently exclusive to Apple iPhone 6s series, to Android as well. A report on The Verge had noted that the feature had gone live with a new update on Android, but it was later pulled back by Instagram. - 



 However there are some limitations on using Instagram , as users can access 3D Touch features only inside the app and not from the homescreen. Also Android users need to long press to access the feature. The lack of pressure-sensitive screens on Android makes the whole experience less exciting compared to latest iPhones. -


October 18, 2015

June 29, 2015

Which are the mobile apps in US with highest unique visitors

" The chart shows the mobile apps in US by unique visitors."

LEADING  US MOBILE APPS BY UNIQUE VISITORS


  The chart shows the mobile apps in US by unique visitors.. Facebook, Youtube and Google search are among the top 3 most visited mobile apps in US

June 8, 2015

The top 10 non gaming global apps interest level


"top 10 app downloads by nations "



Photo and video sharing, IMs, apps which enable  calling, music apps, productivity apps, travel are among the top 5 mobile apps  in terms of interest level and usage.Location sharing ranks the last, and shows that " users are taking privacy concerns very seriously ( data from Inmobi)

Photo sharing and IM are worlds top 2 most downloaded app category

Photo sharing  and IM are worlds  top 2 most downloaded app category

across most markets  analysed by Inmobi showed that there is  an uniformity in how the top mobile apps are  downloaded ranked across countries . When it comes to non gaming ..Photos/Videos app rule  across most nations followed by instant messengers These  app interests are  similar across Smartphones and Tablets.

June 4, 2015

Mapping the ecosystem of Mobile as a Service Platform::

.
" mobile content networks and infrastructure

"mapping the ecosystem of mobile as a service platform"


The mobile  Infrastructure includes the  mobile ad networks, aggregators, ad servers and  mobile content platforms.Mobile location based services includes  geo  local services at its core  among which Twitter, Giowalla, Foursquare, Paynt, Simplegeo  are some of the bigger players. Mobile commerce enablers includes   gamification shopping app for smartphones and tablets that offers customers rewards for walking into stores . Some other players in this domain include stickybits, snaptel getglue, and shopkick among several others.Finally the Mobile Payment platform   completes the ecosystem

May 29, 2015

How Facebook can track you if you have your facebook messenger app on

If you're like most, you probably don't want to broadcast your whereabouts at all times. But a lot of social media apps are tracking your location and making it easy for others to do the same. While it's A KNOWN fact that t Facebook's Messenger app uses location data, it's not so well known just how that location data can be used.

 However theres a help at hand new Google Chrome extension called Marauder's Map we now know that you can get some pretty creepy location data from the messaging app The extension, which is named after the magical map from "Harry Potter," basically reveals a person's exact location on a map. t this only works if the person you are messaging has location data for the app turned on.

If someone you are messaging has their location data turned on, you can also see almost exactly where they are located by simply clicking on the icon next to the time you sent the message..

May 3, 2015

the most expensive mobile app markets by cost per installs


" ranking of markets by mobile app cost per installs"

Key geographical markets : cost per installs 

 The chart from Inmobi shows the cost per installs across key markets.cost per mobile installs refers to the  cost incurred by advertisers (mobile advertisers/developers) once a app is installed on the smartphone. UK, US and China are the top 3 most expensive mobile app markets

tags#online,#digital,web,#media,#social,#mobile,#marketing,#mobile app,#cost per installs,

April 27, 2015

electronics and apparels 3rd most shopped on mobile in australia

Online and Mobile media represents 50% media time


what does australians do after seeing an ad on mobile :

 Top 5 Product categories  in australia  which are increasingly being purchased by mobile. The no 2  chart tries to find the impact on mobile ads  on purchase  decesions

The average Australian mobile media consumption stands at 7.5 hours daily, out of which almost 230 minutes are spent on  online ,tablet and  mobile.TV usage is at 109 minutes while radio  usage stands at 83 minutes..

How do Australian users use their mobile to shop and transact online . Here are  some data released by Inmobi

1)digital goods  formed the highest part ( 48%)  mobile shopping  among all product categories . These goods were  a)paid apps b) subscription services,ebooks, audio books, c)streaming  music,, audio and video ,music on demand, d) other subscription based services like online  news ,

2)Meanwhile 44% aussies pay theirs utility payments(bills./invoices ) on  the mobile 

30% of physical goods, including, gadgets, devices, consumer electronics along with clothes and apparel  have been purchased via mobile 

April 14, 2015

most downloaded gaming apps vs most expensive cost per installs (CPI)

most downloaded  gaming apps vs    most expensive cost per installs (CPI)

The above chart shows    the share of global gaming app markets in term of downloads, and the CPI ( cost per index)

Gaming apps are led by 1)Strategy games.2) Simulations 3) role play 4) Puzzle and Cards respectively.Strategy gaming apps have the highest marketshare among gaming apps 

The Y axis shows he cost per installs of the same gaming apps. As with everything Its the logic of economic demand and supply that comes into place  here . Publishers/developers  would want their apps be present across " high volume and high engagement categories like  " Strategy" which has the highest category marketshare.". Naturally this will have the highest CPI ( cost per installs 
 research data powered by Inmobi

March 29, 2015

Android Apps set to be available on Windows phone

Android apps set to be available on windows phone

NUMBER OF MOBILE APPS ACROSS MOBILE OS .GOOGLE PLAY VS APPLE VS WINDOWS VS AMAZON

The beleaguered windows phone continue to suffer from not  having enough Apps in its windows store . Android and iOS continues to dwarf that of windows  apps . Apples  App Store and Google Play Store respectively boast an app catalog north of 1 million, while the Windows Phone store just last November reached 300,000  as of July 2014 .Microsoft is acutely aware of this fact, thinking of integrating Android App in the upcoming windows phone 10

While most  Android apps are compatible, and some builds even sport a working Google Play Store client. However  questions about the legality of the emulation’s implementation and its potential effects on native Windows Phone development have kept the project from being given a green lighty

Twitter launched Periscope, a video streaming App,as it blocks rival Meerkat

Video streaming App launched by Twitter, as it blocks rival Meerkat


Twitter launched a video streaming app called Periscope, which it had purchased in January 2015, .This comes after after reports that it had blocked a rival app called Meerkat..Meerkat relies heavily on Twitter and has become hugely popular in the month since its launch.
Twitter's announcement comes on the same day that Meerkat unveiled a list of investors that included Silicon Valley venture capitalists Greylock Partners and Sound Ventures, Ashton Kutcher's private equity investment arm.
Meerkat's new round of funding is widely expected to have raised millions of dollars.
The app, which already boasts celebrity users such as talk show host Jimmy Fallon, lets people stream videos that cannot be rewatched.
the difference in Periscope  and Meerkat is that unlike Meerkat, Periscope allows users to save and replay videos later,


February 24, 2015

Comparing Digital Media vs Traditional Media Consumption : in Asia


South East Asia  digital consumption
The  Asian Countries Digital Consumption exceeds traditional media consumption .Malaysia, Philippines, Indonesia and Thailand  leads digital media consumption compared to print and off line media  by a wide margin Vietman Singapore , China  and India occupies the4th 5th and 6th rank in terms of digital consumption   usage  vis a vis offline media 



February 6, 2015

Most Active Whatsapp Countries Among Mobile Internet users


mobile internet and whatsapp

source : Statista

The chart shows the percentage of mobile internet users in selected countries who are active WhatsApp users.

  • South Africa and Malaysia  Tops as 1st and 2nd  in the number of whatsapp users  with 78% and 75% .Argentina and Singapore ranks 3rd and 4th  
  • Whatsapp seems to be quite popular with  Indians with 69% whatsapp users among those using mobile internet
  • Surprisingly As of  2014, the WhatsApp penetration rate among U.S. mobile internet users was 8%.
  • Spain and India whose Whatsapp penetration rate among the mobile internet users were 70 and 69% respectively ranked 6th and 7th  after  Singapore and Hong Kong

October 24, 2014

Why Demographically Apple Users are Younger than Androids



iOS users vs Android users : which OS us used by demographically younger audience





iOS App Users Skew Younger than Android Counterparts - comScore, Inc: "OS users skew younger than their Android counterparts across the smartphone and tablet segments. 43 percent of iPhone users are between the ages of 18-34 as compared to 39 percent of Android phone users. In addition, 57 percent of iPad users are under age 45 as compared to 53 percent of Android tablet users." One reason might be that " Apples launch of iPhone happened in 2007 the generation that was growing up due to media proliferation web by then the smartphone revolution has gathered more momentum and speed.. which affected more number of apple devices being sold.. Googles Android gathered critical mass a bit later around 2010,20111..?