Ad Revenue led by "Banner Advertising" amounts to USD 17,699 million 2015. Banner led advertising revenue from the desktop currently accounts over 65% of the total banner advertising revenues, while the rest comes from mobile advertising.
In 2016 the gap between desktop banner and mobile banner advertising will decrease as global smartphone penetration will break all records. By 2017 banner advertising revenues across desktop and mobile will be identical..
By 2018 Combined desktop and mobile banner ad revenues across the world is set to grow to $24885million ( $24.8billion). At this point 2018 and beyond.. mobile banner ad revenues will outpace revenues from banner advertising across Desktop