The
Interactive Advertising Bureau (IAB) has published a new report that unveils
the first-ever ranking of the most mobile shopping savvy cities in the U.S.
When it
comes to being adept, able and prone to shop on mobile devices, IAB says,
“Space City” consumers in Houston takes the 1st Rank on the list, followed by
New York and Atlanta.The
complete “2011 IAB U.S.
Mobile Shopping Savvy Cities Index” is as follows:
The complete “2011 IAB U.S. Mobile Shopping Savvy
Cities Index” is as follows:
1. Houston
2. New York
3. Atlanta
4. Los Angeles
5. Dallas/Ft. Worth
6. Tampa/St. Petersburg
7. Chicago
8. Philadelphia
9. Washington, D.C.
10. Seattle/Tacoma
11. San Francisco/Bay Area
12. Boston
13. Detroit
14. Minneapolis/St. Paul
15. Phoenix
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Source :Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence
The rankings were determined by looking at the mobile shopping audience along with the distribution of mobile-savvy shoppers across major U.S. cities. The research used to determine the list refers to “mobile shopping” to mean both completing purchases via a phone or tablet and using a phone or tablet to research or shop for products that are later purchased in physical retail locations or online.
The rankings were determined by looking at the mobile shopping audience along with the distribution of mobile-savvy shoppers across major U.S. cities. The research used to determine the list refers to “mobile shopping” to mean both completing purchases via a phone or tablet and using a phone or tablet to research or shop for products that are later purchased in physical retail locations or online.
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