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Showing posts with label Mobile Internet. Show all posts
Showing posts with label Mobile Internet. Show all posts

June 20, 2014

Mobile Internet Usage likely to hit 2.5billion by 2016,as spends on mobile exceed 15%


 
  •  Gadgets are all set  to establish itself ' much  larger than the human .By the end of 2013,  by 2017 there will be nearly 1.4 mobile devices as against every human.
  • Mobile marketing will account for 15.2% of global online ad spend by 2016. (Berg Insight, 2012)
  • According to Gartner, Global mobile ad expenditure is forecast to be US$11.4b in
         2013, up from $9.8b in 2012, rising to $24.6b in 2016.
  •  Asia will continue to be the largest mobile ad market, initially driven by Japan and South Korea, and later by China and India.
  • eMarketer estimates that  by  2016, there will be a staggering 2.5 billion mobile internet users worldwide.