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Showing posts with label Mobile Internet. Show all posts
Showing posts with label Mobile Internet. Show all posts

September 14, 2012

US Paid Search Grow 19%,in 2012, Mobile Search to see huge traction

The (SEM) industry  in  North American  is expected to  reach $23B by the end of 2012, which is an 19% increase from  $19.3B in 2011, 
according to Econsultancy Report released in September 2012 This valuation includes spending on paid search marketing and search engine optimization (natural search), and on search engine marketing technology. It excludes social media marketing spending (but does include pay-per-click or PPC ads on social networks).

Nearly 900 search marketers responded to this year’s survey, which was conducted online between March 12 and May 15, 2012. Survey takers represent 36 countries, with about 64 percent being in the US.
Among the key drivers changing the SEM industry includes

1)Changes to the Google algorithm  was  the single most cited  reason  why SEO and Brands were concerned   87% call the updates of the last 12-18 months “significant or highly significant.”This refers to Google’s Panda and Penguin algorithm update in  February 2011 and has undergone numerous updates since, as well as to the Penguin update that happened in late April. It hasn’t had nearly as many updates as Panda, but Google has warned about “jolts” still to come.)

2)The  mobile internet is being touted as the next big thing and Mobile Search is expected to gain huge traction  still keeping search marketers up at night, with 88% describing it as “significant or highly significant” up from 79% in 2011.

3)Integration and attribution :While  paid search was among the  the largest part of many digital budgets, marketers wanted to understand how this affects users and its overall impact, its interactions with other marketing channels and its effect on the whole customer journey.
4)Google's Adwords advertising still rules advertisings share of mind as  Facebook PPC shows signs of stagnating  in 2010/2011 seem to be reevaluating. The 2012 survey shows a drop in those reporting they regularly mount PPC campaigns on the social giant, down from 74% to 56%.

5)A whopping 86% of respondents predict 
digital budget growth, up from 77% in 2011, with 37% calling that growth “significant.

February 7, 2012

Geo Local Mobile Web Goes Social : Dawn of So-Lo-Mo

Nielsen Data

In 2008 the location-based advertising market, very much in its infancy, was worth $86 million. 2011 saw the geo local mobile web increase to   $588 million in revenues.
By 2015, Pyramid Research latest  estimates  that location-based advertising will reach $6.2 billion in revenues. That’s 35% of total mobile advertising revenue projected in 2015. When looking at location based services as a whole, these analysts project revenues to grow from $2.8 billion in 2010 to $10.3 billion in 2015. Location-based advertising will represent 60% of that market.

The  mobile marketing is  moving  towards geo local  which will enable marketers to reach the right consumer, at the right time, and in the right place—including at the very moment and point of purchase.The potential power of mobile is further magnified when  users increasingly go local .The biggest advantage of the Social Mobile web going local , is that fact that smartphone users spent most of the time on social networking applications, via their Mobile Web The term “So-Lo-Mo” (for social, local, mobile) has been coined to refer to this opportunity.

The  Nielsen insights presented  above were collected from a survey of nearly 5,000 respondents 13+ whNo have downloaded an application to their device in the past 30 days.

Location-based social networks were one of the top five trends of 2010. Nowadays, location is baked into pretty much everything that developers do. Mobile and social apps are location-enhanced, not location-based. You still can, however, "check in" somewhere using geosocial networks Foursquare, Gowalla and Facebook Places. Location-based services like Yelp utilizes the geographic position of your mobile device to figure out what's nearby.