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Showing posts with label Mobile Marketing. Show all posts
Showing posts with label Mobile Marketing. Show all posts

March 26, 2016

mobile first strategy :when to choose responsive web design


MOBILE FIRST STRATEGY :

How do you choose your mobile content delivery platform for your mobile users :Traditionally marketers have 3 ways of doing this 1) Responsive web design, 2) dynamic serving 3)mobile website 


Because a desktop monitor and smartphone are different in size, designing on mobile implies that you have to do either of these 3 things 1) build a responsive design website that dynamically adjusts content from desktop format to mobile format


2) Use dynamic serving to make the mobile experience device specific and control how the mobile content is delivered and viewed page by page  3)Create separate mobile website specifically made for your mobile users

Planning your mobile content delivery platform: when to use responsive design, dynamic serving and mobile site

Option 1 :Responsive design :Responsive design is a web design technology that uses CSS ad series of coded rules to dynamically change and adjust the appearance of your desktop content so that it fits within the screen size parameters of different mobile devices.Currently, responsive design is the mobile-friendly configuration recommended by both Google and Bing. Responsive design uses java script and client side serving to alter the way the pages appears in the mobile or desktop browsers after the server has already loaded the page.The below is the  illustration how this works

 You can use responsive design for your mobile users if it fulfills these  three criteria's listed below 1)When you want a coherent and an integrated desktop and mobile experience.

"responsive design,dynamic serving or mobile website"

2)you have developed a strong desktop website that and have managed to built up a reputation in terms of page strength inbound links, unique content ,optimized for search engines and link equity, trust, and industry authority, and You want to pass on these factors to your mobile version of the page . In these cases responsive mobile sites benefit from shared indexing with desktop sites. No 3 (see below)





3) When you want your mobile users to follow a similar " page navigation, data flow and conversion metrics as they do in your desktop version.When you have limited development resources, which can make maintaining a custom mobile experience with custom content seem out of the question.The responsive web concept is also the best option when you want to manage the maintenance and search engine indexing of just one version of  site, and the seo benefit passes on to the mobile version of the site as well.

June 4, 2015

Mapping the ecosystem of Mobile as a Service Platform::

.
" mobile content networks and infrastructure

"mapping the ecosystem of mobile as a service platform"


The mobile  Infrastructure includes the  mobile ad networks, aggregators, ad servers and  mobile content platforms.Mobile location based services includes  geo  local services at its core  among which Twitter, Giowalla, Foursquare, Paynt, Simplegeo  are some of the bigger players. Mobile commerce enablers includes   gamification shopping app for smartphones and tablets that offers customers rewards for walking into stores . Some other players in this domain include stickybits, snaptel getglue, and shopkick among several others.Finally the Mobile Payment platform   completes the ecosystem

January 14, 2015

Missed Call Service " ZIPDIAL"to become the 1st Indian Twitter Acquisition

"
missed call service set for Twitter India acquisition debut
ZipDial Mobile Solutions Pvt. Ltd, run by the 30-year-old entrepreneur Valerie Rozycki Wagoner, who hails from California’s Central Valley, along with her two co-founders., Sanjay Swamy and Amiya Pathak:

ZIPDIAL might becomes the first Indian company to be acquired by Twitter. The company   is the pioneer of the Missed Call service in India.. Zipdial provides brands and companies  the option of missed call .. which allows brands and marketers to  " use  it as a lead generation tool

Zipdial revolutionised the missed call concept which is particularly  relevant for indian mobile users and  tapping into the unique behavioural  insight  on   how consumers in India purchase .

Basically, a lot of residents in the country use prepaid cellphones. Each connected call and sent text costs money, so in a way to save costs... the users calls once and hangs up, whiile  the company  gets a lead and if converted  ,, this makes it one of the cheapest cost of acquisition. This is how the e the missed call was born. 

 According to tech site TechCrunch, the deal has been already closed with the monetary value ranging between $30 to $40 million.."

March 18, 2014

Why Retail Apps continue to grow 3 times than other Mobile Apps

Mobile shopping and the rise of retail apps
The Rise of Retail App and what is Power the Rapid Growth

With the Growth of Mobile Commerce, the growth of retail Apps has surpassed any other mobile apps . As Smartphone penetration  begin to gain critical mass and surpass 50% across the globe, The biggest winner would be the “ retail Apps “,  (According to comscore ,(as of   January 2014 )US ,had crossed 65% mark in Smartphone penetration).

Reasons why Retail App Continues to See Exponential Growth

  While the Mobile Web has been the single largest factor  to power the rapid rise of the retail app , there are other factors at play  on  why Retail App has seen a phenomenal growth than other Mobile Apps 

1)For one the growth of Mobile commerce.. meant that “ more consumers” started shopping for apparel, merchandise, books, consumer  electronics among a few.  .As Mobile sites became easier to use, with faster loading times, consumers started to experiment ... With the zooming growth  and penetration of Smartphones, connected devices including tablets, the supply side also grew, as consumers could simply download an App.. check its rating.. decide on the “ options and place an order in a jiffy

2)More Brick and Mortar Stores moving to Online Marketplace . With more retailers moving to :’  the mobile web , and as more physical stores expands into  the mobile ecosystem,  by launching a mobile website and a Mobile app, The supply side tends to increase ...  which in turn causes the demand size to increase ( More mobile sites with their ap, leads to more options for user, which in turn “ leads to creation of more Retail Apps


3) Smartphone Penetration : Also The   EU Countries (  (Spain, Germany, Italy, France and the UK) have already reached  50% Smartphone penetration .. which in turn  will " continue the Power Mobile Commerce  ,leading to  an exponential growth in "Retail Shopping Apps '" a next finave years. Mobile applications will be part of the amazing growth.ion

November 27, 2013

Indonesia's Smartphone Ownership Grew 100% in a year, with 24% penetration




The above chart  compares  the  time taken  for consumer ownership  of Mobile Phones ( Feature Phone) a While it took 5 years for Feature Phones  to reach  84% penetration.from  10%  ( 2008 to 2013).

In Contrast Smartphones Penetration in Indonesia grew by 100%  ( 12% to 24%) in just 2 years

Indonesia mobile penetraton at 24%

The above data shows the " top 5  handsets with highest share of ad impressions, in Indonesia are  Samsung Galaxy Y and  Nokia X201 
Smartphones are seeing a significant uptick in ownership in Indonesia, according to a study by an Australian market research company  The country has seen a huge rise in smartphone ownership in the last two years 

Between March 2012 and 2013, smartphone ownership doubled from 12% of the population to 24% as mobile phone ownership rose by 10 percentage points, reaching 84% of the population in March 2013.
"

November 6, 2013

Global Digital Budgets exceeds 10% of Ad budgets, 80% US brands to use Mobile Marketing

digital marketing

Digital marketing now represents approximately a quarter of an organization's total marketing spending. The technology research company predicts that spending on customer relationship management software will exceed $14 billion in 2013, an increase of 7.5%. 

 Gartner analyst Adam Sarner says the growth of digital marketing mirrors the shift to a booming digital marketplace. Techniques such as inbound, real-time, and data-driven marketing are helping companies generate revenue faster. This statistic shows the percentage of overall marketing budget that company marketers reported spending on digital marketing worldwide for the years 2011 through 2013. According to Econsultancy, 25 percent of respondents reported having spent between one and ten percent of their marketing budget on digital marketing in 2013.

September 29, 2013

September 20, 2013

6.5 billion Mobile Paid Apps Downloaded , to reach $22 billion by 2016

Paid mobile apps: number of downloads worldwide 2011-2017

This chart from Garter shows  the  statistics on the number of paid mobile apps downloaded from app stores from 2011 to 2013 in billions. In 2012, approximately 6.65 billion paid apps were downloaded via mobile devices. By 2016, download figures for paid mobile apps are projected to reach 13.49 billion. A forecast is also offered for the years 2014 to 2017!

source :Statista

September 5, 2013

July 3, 2013

June 19, 2013

The top 25 most engaged brands on Twitter [infographic] |

BBC News, Chelsea and Arsenal are three of the British brands among those that score the highest levels of engagement on Twitter, according to this infographic from Nestivity.

What’s interesting from the research here is that despite some brands such as @JetBlue, @AmericanExpress and @WholeFoods having more than one million followers each, they don’t generate a huge amount of engagement.


Those three in particular have in the past attracted plaudits for their work in social media and Amex has done really interesting things such as its pay with Twitter idea.

May 1, 2013

Brands Spends 70% of Ad Dollars on Search and Online Display, Mobile spends increase 100%



Online Advertising Forrmats :Search, Display and Mobile  among top 3


Search Marketing remains the leading format, having strong sequential growth through this period

All formats other than Digital Video are down slightly as a percentage of total revenue due to the substantial growth of Mobile. 

Mobile revenues showed the strongest growth of any format, representing 9% of total revenues in 2012compared to 5% reported in 2011 and a negligible share as recently as 2009.


April 22, 2013

46% of Consumer Durables Industry Using Mobile to drive marketer awareness

46% of consumer goods marketers use mobile ads for brand awareness | Econsultancy: "Consumer goods advertisers primarily use mobile advertising for brand awareness rather than driving site traffic or increased footfall in-store, according to new research from Millennial Media.

Almost half (46%) of consumer goods advertisers stated that their main campaign goal was brand awareness compared to an overall average of 14% among all industries.

Site traffic (29%) and ‘sustained in-market presence’ (11%) were the second and third most-common campaign goals for consumer goods companies, while just 5% aimed to increase foot traffic.

In recent study found that 43% of Google searches have local intent, so it’s interesting to note that relatively few mobile advertising dollars are spent with the aim of luring customers in-store.

However the report also states that in 2012 40% of consumer goods campaign spend on the Millennial Media platform was attributed to at least one of the many forms of real-time location-based targeting."