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Showing posts with label Mobile Marketshare. Show all posts
Showing posts with label Mobile Marketshare. Show all posts

December 4, 2012

How Samsung Killed the Brand iPhone: The Story in Charts

How did Samsung manage to rule the Smartphone market in  18 months .Horace Dideu of Asymco tells the story  on how " One of the greatest technology war unfolded.. Samsung vs Apple vs Google . The series of revealing charts  shows how Samsung learned from its competitors ,Apple, RIM and Nokia.
How Samsung became the world’s largest handset maker eclipsing Nokia ,( which had that spot for as long as anyone can remember), going from zero to market dominance in less than three years:
The  series of charts ' Show how Samsung" became from also ran to  a market leaderAs you can see, Samsung's mobile operating income will soon be twice as much as Google's overall operating income. Samsung's operating income is almost entirely because of Google's Android.

October 8, 2012

Android dominates 50% Mobile OS in Europe according to Kantar Media Report

Kantar Worldpanel ComTech Smartphone OS Barometer 11-7-12

The latest data from 2012, August  Kantar Worldpanel ComTech shows that for the first time Android hastaken at least half of smartphone sales in Great Britain, Germany, France, Italy, Spain, US

and Australia.* Android's share now ranges from 49.6% in Italy to a massive 84.1% in Spain.

October 3, 2012

27 Years of Nokia :Past Present and Future

Nokia launched its first mobile phone — the Mobira Talkman –- in 1984. Weighing just over 11 pounds, the phone was revolutionary for its time. A little over 20 years later, in 2005, the company introduced its first multimedia smartphones, and in 2011 it introduced the Lumia line, the first Windows Phone handsets.
Check out the infographic below for a look back at Nokia from 1984 to today.

August 25, 2012

Global Mobile Market shrinks in 2012,Apple, Samsung posts huge gains

An estimated 419 million cell phones were sold to end users in the second quarter of 2012 , down from just over 1 billion in the second quarter of 2011. IDC, which estimates channel sales and not end-user sales, said earlier this month that the market grew by 1% year-over-year in the second quarter.However Global mobile phone market shrank by 2.3%, 
According to Gartner’s numbers, Apple and Samsung were the two biggest winners by a mile in the June quarter of 2012. Apple sold an estimated 28.94 million iPhones compared to 19.63 million in the same quarter last year, while Samsung’s end-user sales climbed to 90.43 million mobile phones from 69.83 million in the second quarter of 2011.
The only other vendors that saw growth in the quarter were Huawei and ZTE, which sold 17.94 million phones last quarter compared to 13.07 million during the same period last year. All other vendors saw year-over-year declines according to Gartner, including HTC (2498), which sold 9.30 million phones compared to 11.02 million in Q2 2011, and RIM, which saw sales drop 37% to 7.99 million units from 12.65 million during the same quarter last year.

August 14, 2012

Smartphone Market grows 42% as Samsung shipments grow 173%

 Global Marketshare of Smartphones, 2012

Global Marketshare Mobile Phone ,2012
A recent study by market research firm IDC revealed the smartphone market grew 42.1% in the second quarter of 2012, while the worldwide mobile phone market grew just 1% year-over-year. Smartphone vendors shipped 153.9 million handsets in the second quarter of 2012, compared to 108.3 units in the second quarter of 2011.
Samsung (005930) extended its lead over Apple during the second quarter  led by the launch of its flagship Galaxy S III smartphone and the continued success of its Galaxy Note  the vendor was able top the 50 million unit mark, shipping 50.2 million handsets and reach a new quarterly smartphone shipment record. Samsung  smartphone shipments grew a whopping 172.8% year-over-year and helped the company capture 32.6% of the market.
Samsung’s closest rival, Apple, benefited from offering of the iPhone through smaller regional carriers and prepaid service providers, which helped  Apple to sell around 26 million units and capture 16.9% of the market. 
Samsung is estimated to have shipped more than 49 million smartphones in the quarter, including 7 million Galaxy S III units (which is expected to reach 20 million in the next quarter).

July 4, 2012

US Smartphone Owners cross 110 Million, in Q2,,2012 as Android tops 50% Marketshare

OEM Market Share (  Handset Manufacturers" Samsung   is no 1 )

For the three-month average period ending in May, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.7 percent of U.S. mobile subscribers (up 0.1 percentage points), followed by LG with 19.1 percent share. Apple continued to grow its share in the OEM market, ranking third with 15.0 percent (up 1.5 percentage points), followed by Motorola with 12.0 percent and HTC with 6.1 percent.

Top Mobile OEMs
3 Month Avg. Ending May 2012 vs. 3 Month Avg. Ending Feb. 2012
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens

Share (%) of Mobile Subscribers
Point Change
Total Mobile Subscribers

Smartphone Platform Market Share

Nearly 110 million people in the U.S. owned smartphones during the three months ending in May, up 5 percent versus February. Google Android ranked as the top smartphone platform with 50.9 percent market share (up 0.8 percentage points). Five years after the release of the first iPhoneApple’s share of the smartphone market reached 31.9 percent 

Top Smartphone Platforms
3 Month Avg. Ending May 2012 vs. 3 Month Avg. Ending Feb. 2012
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
  Share (%) of Smartphone Subscribers
Feb-12 May-12 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 50.1% 50.9% 0.8
Apple 30.2% 31.9% 1.7
RIM 13.4% 11.4% -2.0
Microsoft 3.9% 4.0% 0.1
Symbian 1.5% 1.1% -0.4   

July 2, 2012

Mobile Paid search grow 333% 14% Search Budgets goes Mobile

In Q2 market share shifted back towards Google holding 79.1% of share compared to Yahoo!/Bing with 20.9%.Yahoo!/Bing increased search ad spend by 32.9% YoY, which tops Google’s 11.4% growth.

US Paid Search Spend Growth Slows in Q2; Mobile Keeps Rolling
: "US paid search spending grew 15.5% year-over-year in Q2, representing a slowdown from Q1’s 30.3% growth rate, per a June report from IgnitionOne. Despite the overall pace settling back, mobile paid search continued to grow at breakneck speed, with a dramatic 333% increase year-over-year, following a 221% rise in Q1.

Mobile accounted for 14% of total US search budgets in Q2, up from 12.3% in the previous quarter. Mobile’s growing importance was similarly seen in a Performics report in May: the company continues to find mobile taking up a larger share of budgets among its aggregated client base.

CPCs Show Slight Growth
Data from IgnitionOne’s Q2 report indicates that total cost per click (CPCs) rose 2.1% in Q2, after increasing 0.9% in Q1. Google CPCs continued to fall, down 3.1%, which the report attributes to increasing reliance on mobile’s cheaper CPCs, as well as increasing use of new formats which are typically lower PPC clicks. By contrast, Yahoo!/Bing saw a significant 24.3% rise in CPCs."

June 27, 2012