Mobile OS and Handset Marketshare in Spain

Source: StatCounter Global Stats - Mobile OS Market Share

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Mobile Platforms vs Mobile Handsets in Africa

Source: Uploaded by user via Sumit on Pinterest

Source: Uploaded by user via Sumit on Pinterest

Mobile Advertising in Africa: Mobile OS vs Mobile Handsets Via  InMobi Advertising

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Global State of Mobile in 2012 : Mobile Mail vs Mobile Web vs SMS

Global SMS, Mobile Email  and Mobile Driven Online Web 2012 Part: Short Messaging Codes or SMS are  still the very much " Mobile King"

According to Research y various marketing research

• Portio Research (Febuary 2012): 7.8 trillion SMS trillion messages were sent in 2011. SMS traffic is expected to reach 9.6 trillion in 2012.

• By 2013 worldwide SMS revenue is forecast to break the USD 150 billion mark for the first time next, and will continue to grow for the next two years.

• Portio says: “SMS is n"

 and

Mobile email, instant messaging and MMS

Portio Research Data  (Febuary 2012):

• 669.5 million people used mobile email in 2011, this is expected to grow to 2.4 billion by 2016.

• 207 billion MMS were sent in 2011, rising to 276.8 million in 1016.

• Mobile IM is used by 7.9 percent of mobile subscribers, this is projected to rise to 30.9 percent in 2016.

Informa ata Research D (May 2012):

• Global mobile IM traffic (from operators and OTT providers) will increase from 1.6 trillion messages in 2011 to 7.7 trillion messages in 2016, doubling its share of global messaging traffic from 17.1 percent in 2011 to 34.6 percent in 2016.

• In 2016, 387.5 billion MMS will be sent, representing 1.7 percent of global messaging traffic.

• Juniper Research (June 2011): Mobile IM users will exceed 1.3 billion by 2016. 

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Samsung ends Nokia's Domination in Indian Market,loses 20% in 5 months

Source: StatCounter Global Stats - Mobile Vendor (Beta) Market Share

There was Nokia loosing its battle in the developed world. for the last two years, But Indian marketplace was ruled by Nokia since the  advent of Mobile Industry in India since 1996.Nokia's marketshare had collapsed   across all its leading markets.. with the exception of India.. However Q1,2012 saw Samsung which overtook Nokia in Q3,Q4 2011 ended what was nokia's last frontier . and a market which Nokia owned leadership position for the last decade and a half

Samsung's success reflects a shift in the wireless market, where cellphone market growth is being generated exclusively by the smartphone segment, and not by feature phones and other low-cost entry phones, According to  iSuppli ( Research Group). Smartphones accounted for 34 percent of Samsung's handset shipments in the first quarter, in contrast to 14 percent of Nokia's shipments.

Globally iSuppli estimates " Samsung shipped 92 million handsets to 83 million by Nokia, and 35 million by Apple in the first quarter,of 2012

Strategy Analytics, in contrast, said Samsung shipped 44.5 million smartphones in the first quarter for a 30.6 percent share, while Apple shipped 35 million units for a 24.1 percent share. Nokia had a 8.2 percent share.

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Mobile Handsets vs Smartphones :Vendor Marketshare

Top OEMs by Share of Total Mobile Market and Smartphone MarketSource: comScore MobiLens, 3 mon. avg. ending Dec-2011

Nokia accounted for the largest share of total mobile handsets (feature phone and smartphones combined) across four of the five EU5 markets in December 2011, including the UK (24.4% and  Germany (29.1% along with, Italy (43.8% and Spain with 40.7%.Nokia was second to Samsung in France with 18.5 percent share. 

Samsung secured more than one-third of the total mobile market in France at 37.9 percent and led in theU.S. (25.3 percent) and Canada (24.3 percent). Apple made its way to the #3 position in the UK (13.6 percent) and France(10.1 percent)

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5 Years of US Smartphone Usage :OS Marketshare Vs Mobile Apps

By the end of 2011, Android had captured 47 percent of the base of primary smartphone users age 13+ in the U.S., followed by Apple iOS (30 percent). In the EU5, Android unseated market leader Symbian in 3 of the 5 European markets measured. But the platform race continues to be competitive as other players fight to regain market share.

In December 2011, RIM held on to the lead in Canada, albeit followed closely by iOS. Microsoft took steps to rebuild its share of the market with a Nokia partnership in the works and its new Metro user interface launching across multiple devices.By Q2 2011, banking app usage had risen 74 percent from nearly a year go, followed by app usage among credit card users (up 58 percent).

A look at the history of the U.S. smartphone market reveals just how quickly leadership positions can change over time. In 2005, Palm was the smartphone market leader at 35 percent, followed by RIM and Symbian. By 2006, Microsoft had emerged as the leader, only to be surpassed by RIM in 2008. In 2011, Android surged to the lead, followed by Apple. Notably, while the lead has switched hands many times, Apple has never claimed that mantle.

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