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Showing posts with label Mobile Phones. Show all posts
Showing posts with label Mobile Phones. Show all posts

February 22, 2013

219.4 million Smartphones sold in 4Q12, Samsung garners 23% of maketshare

Global smartphone operating system share in 2012 and 2016 (millions of units), according to IDC
Operating System2012 market share2016 market share2012-16 Growth
Android68.3%63.8%16.3%
iOS18.8%19.1%16.3%
BlackBerry OS4.7%4.1%14.6%
Windows Phone2.6%11.4%16.3%
Linux2.0%1.5%10.5%
Others3.6%0.1%-100.0%
Android100.0%100.0%100.0%
Source: IDC (Dec 2012)
© mobiThinking
Top Five Smartphone Vendors, Shipments, and Market Share, Q4 2012 (Units in Millions) 
Vendor
4Q12 Unit Shipments
4Q12 Market Share
4Q11 Unit Shipments
4Q11 Market Share
Year-over-Year Change
1. Samsung
63.7
29.0%
36.2
22.5%
76.0%
2. Apple
47.8
21.8%
37.0
23.0%
29.2%
3. Huawei
10.8
4.9%
5.7
3.5%
89.5%
4. Sony
9.8
4.5%
6.3
3.9%
55.6%
5. ZTE
9.5
4.3%
6.4
4.0%
48.4%
Others
77.8
35.5%
69.2
43.1%
12.4%
Total
219.4
100.0%
160.8
100.0%
36.4%



Why Samsung is number one handset/smartphone vendor: why your mobile strategy should emulate Samsung | mobiThinking: Samsung’s supremacy in the mobile business is no accident. In 2012, Samsung  overtook Nokia to claim the number one spot with 23.4 percent of mobile phone market and extended its lead, massively, over Apple in the smartphone market taking 30.3 percent, according to IDC and Strategy Analytics (see the tables below). Samsung also knocked Apple off its perch to become the best-loved smartphone vendor in the US-based Brand Keys 2013 Customer Loyalty Index.

Despite the growing popularity of smartphones (sales grew 44 percent in 2012, according to IDC), 59 percent of mobile purchasers still bought a feature phone in 2013.

Despite the meteoric rise of the Android operating system (OS), which is used in handsets from Samsung, ZTE, HTC and others, 70 percent of mobile purchasers didn’t buy an Android handset in 2013.


Apple might be the number two smartphone vendor, but 86 percent of people who purchased a mobile in 2013 didn’t buy an iOS/Apple handset.

October 2, 2011

The Making of The iPhone Nation: Trends and Insights

Comscore in a recent research paper on the iPhone Trends provides some interesting insights on how the iPhone has become the no 1 consumer electronic item that is universally searched  across the internet for the third year in succession. In July 2009, a month after the iPhone 3GS was launched, 6.6 million U.S. mobile users reported having an iPhone. Over the next two years, during which the iPhone 4 was released on both AT&T’s and Verizon’s networks, that number increased to 22.2 million mobile users – a staggering 235 percent increase



A look at the volume of iPhone searches over the past six months leading up to the rumored release date (Figure 1) shows interest in the iPhone 5 steadily building from 2.3 million searches in March to 6.7 million in August.



The most popular iPhone 5-related search terms in August were “iPhone 5,” “iPhone 5 release date,” and “iPhone 5 rumors.” Of the nearly 40 million total searches related to the iPhone in August, iPhone 5-related searches accounted for 17 percent, gaining ground on iPhone 4-related searches at 23 percent. iPhone 3GS searches accounted for 5 percent of all iPhone searches, while the remaining 55 percent were not specific to a particular model.






In July 2011, a significant percentage – more than 45 percent – of iPhone users in the U.S. continued to come from households earning $100,000 or more. However, the number of iPhone users with a household income of less than $50,000 doubled vs. last year, accounting for the highest growth rate across income segments. This growth coincides with AT&T’s heavily discounted offering of the iPhone 3GS at the beginning of 2011, priced at only $49