Text Coupons Most Popular
Text coupons lead both in terms of current engagement (25%) and planned engagement in the next 12 months (47%). text coupons lead both in terms of current engagement (25%) and planned engagement in the next 12 months (47%).
4 in 10 Retailers Support Store Associate Blackberry Platform
85% of US retailers support consumer use of the iPhone/iPod platform, and 88% plan to do so in the future. 55% users supports the iPad platform.
35% of smartphone users have received and/or redeemed a coupon they have received via text message.
41% have checked competitive prices on their smartphones while in a retail store either with Amazon, Red Laser, or other comparison engine.
The other two retail-related consumer mobile activities currently used by more than 20% of mobile phone subscribers are regular barcode (22%) and 2D barcode (21%). Coupons on mobile screen only have 16% current engagement, but 38% planned engagement within the next 12 months, second only to text coupons in this category.
iPhone/iPod Most Supported Consumer Mobile Platform
iPhone/iPod and Windows Mobile platforms are tied for second place with 42% current support. However, 67% of retailers plan future iPhone/iPod support, while only 41% plan future Windows Mobile support, implying a small number of retailers currently supporting employee use of Windows Mobile devices plan to end it.
Android only has 26% current support, but comparatively high 41% planned future support. Windows CE/7 also has 26% current support, but similar to Windows Mobile planned future support for this platform dips to 22%.
52% of smartphone users in the study have paid for an additional application.
65% use their smartphone to update Facebook.