How Mobile Marketing has disrupted Marketing Mix
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Showing posts with label Mobile Statistics. Show all posts
Showing posts with label Mobile Statistics. Show all posts
August 14, 2012
June 9, 2012
US Mobile Transaction: The Changing Face of Online Retail
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Nine of the top 10 retailers have mobile commerce sites
and/or apps, while only 67% of another 85 merchants are engaged in m-commerce,
according to a new study by retail systems provider CrossView.
All top 10 retailers with mobile sites and/or apps offer
ratings and reviews compared with 57% of the remaining retailers in the survey.
And seven of the top 10 retailers enable order on mobile/pick-up in-store
compared with only 16% of the remaining merchants.
The
top 10 retailers, based on sales estimates from research firm Hoovers, are Apple Inc., Best Buy Co. Inc.,
Home Depot Inc., Lowe’s Inc., Macy’s Inc., Sears Holdings Corp., Staples Inc., Target Corp., Walgreen Co. and Walmart.com.
Apple is the merchant that does not offer an m-commerce site or mobile app for
its core computing business.
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April 1, 2012
Mobile Web in 2012 Contributing 9% Online Traffic
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Global mobile statistics 2012:
In January 2012, 8.49 percent of Website hits/pageviews come from a
handheld mobile device, according to StatCounter.
Many mobile Web
users are mobile-only, i.e. they do not, or very rarely also use a desktop, laptop
or tablet to access the Web, according to On Device Research.
• In many developing nations, the majority of mobile Web users are mobile-only, highest include Egypt at 70 percent and India at 59 percent. • In many developing nations, the mobile-only tend to be under 25.
• In developed nations, including the US at 25 percent, a large minority of mobile Web users are mobile-only. • In developed nations, in the US particularly, many mobile-only are older people and many come from lower income households
• In Africa the 85 percent of the mobile-only Web users access the Web with a feature phone. • In Africa the top mobile activities for mobile-only users are: downloading games (55 percent); downloading music (54 percent); social networking (52 percent); search (48 percent); email (46 percent)
• In many developing nations, the majority of mobile Web users are mobile-only, highest include Egypt at 70 percent and India at 59 percent. • In many developing nations, the mobile-only tend to be under 25.
• In developed nations, including the US at 25 percent, a large minority of mobile Web users are mobile-only. • In developed nations, in the US particularly, many mobile-only are older people and many come from lower income households
• In Africa the 85 percent of the mobile-only Web users access the Web with a feature phone. • In Africa the top mobile activities for mobile-only users are: downloading games (55 percent); downloading music (54 percent); social networking (52 percent); search (48 percent); email (46 percent)
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