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Showing posts with label Mobile Traffic. Show all posts
Showing posts with label Mobile Traffic. Show all posts

December 30, 2016

June 11, 2014

Monthly Traffic Volume from connected devices in Europe : Smartphone vs Tablet vs Laptop

More operators in Europe are now embracing tablet devices, given the greater prospect for data growth than other data devices. On average, the 4G operators recently surveyed by GSMA Intelligence 10 offered seven tablets in their data devices portfolio. Operators such as A1 Telekom (Austria), Polkomtel (Poland), and Telenor (Sweden) were found to be offering twice the number of tablets they were a year ag


April 28, 2012

The Mobile Decade Decoded : Top 5 Forecasts for 2012 and Beyond

  • 48% – Percentage of U.S. smartphone users that favored browsers over apps.
  • 2011 – In June, for the first time ever, daily time spent in mobile apps surpassed desktop and mobile web consumption.
  • 58% – The share of mobile Internet users in the U.S. that get their content through a browser.
  • 56 minutes – The time the average Android consumer in the U.S. spends per day actively interacting with the web and apps on their mobile device.
  • 2/3 – The portion of that time that is spent on mobile apps, the remaining one-third is spent on the mobile web.

Social networking

  • 19% – Share of posts on Facebook done via mobile web (
  • 350 million – The number of Facebook users that log in to the service using their mobile phone.
  • 35 – 54 – The most active age group in accessing social networks with mobile.
  • 47% – Share of Europeans with smartphones that browse the mobile Internet every day.
  • 66% – Share of Europeans with smartphones that connect to social media services every day with their mobile device.

  • 11.7% – Percentage of web users in China that exclusively use a mobile device to access the web.
  • 140 million – Number of people that used the Opera Mini browser in October 2011.
  • 86.2 billion – Number of pages served By Opera Mini.
  • 12.7 petabytes – Amount of operator data that was compressed for Opera Mini users.
  • 6.95% – Mobile’s share of global web browsing stats in November 2011.
  • 2013 – Gartner predicted that the mobile web will be bigger than the desktop web by then.

According to a Cisco research report  mobile video content has much higher bit rates than other mobile content types, mobile video will generate much of the mobile traffic growth through 2016.

Mobile video will grow at a CAGR of 90 percent between 2011 and 2016, the highest growth rate of any mobile application category that we forecast. Of the 10.8 exabytes per month crossing the mobile network by 2016, 7.6 exabytes will be due to video 

source : Royal Pingdom/Garter/eMarketer/Cisco 

March 3, 2012

UK Newspaper's Mobile Traffic exceeds online

Last month the ABC launched new metrics allowing publishers to measure app traffic.The data supplements ComScore's regular Media Metrix report, which covers the number of unique users websites attract from home and work computers and is based on a survey panel and site-centric tagging.
Not all newspaper publishers have signed up for the new data, which is gathered via tags on their content and covers mobile and tablet browsers and apps as well as computers in shared locations such as libraries, schools and cafes.
New data from ComScore has revealed the Daily Mirror is attracting a greater proportion of readers on mobile devices and shared computers than Mail Online which includes and, has 4.1 million unique visitors by the home and work data and 4.46 million if the mobile devices and shared computers are also included. ( source :brandrepublic )

The Mail Online has 10.52 million unique visitors by the regular measure and 10.96 million with the additional data.
The incremental reach varies from 8.3% in the Mirror's case to 4.2% for the Mail.
According to ComScore the accuracy of the data depends on the level of coverage publishers are at with tagging their mobile content.

March 2, 2012

Nearly 5 Percent of EU5 Traffic Generated by Mobiles and Tablets

Nearly 5 Percent of EU5 Traffic Generated by Mobiles and Tablets: "In an analysis of October 2011 internet traffic from the EU5 markets, the UK led with the highest share coming from non-computer sources (i.e. connected devices and mobile phones) at 7.7 percent. Across the EU5 region computer usage accounted for 95.1 percent of all browser based page views, with mobile devices (3.2 percent) accounting for a considerable amount of the remaining 4.9 percent of non-computer traffic. 1.4 percent of digital traffic in Europe can be attributed to tablets, while the remaining 0.3 percent to other connected devices such as games consoles. France and Italy had the lowest share of traffic coming from non-computer devices, whereas the UK leads the EU5 markets with 7.7 percent of all browser based traffic coming from connected devices. The majority of this non-computer traffic is from mobile phones (5.1 percent) and tablets (2.0 percent)."

In August 2011, iPads delivered 97.2 percent of all tablet traffic in the U.S. iPads have also begun to account for a higher share of Internet traffic than iPhones (46.8 percent vs. 42.6 percent of all iOS device traffic),”

November 20, 2011

50% Mobile Data Traffic Comes From iPhone

Apple's slice of mobile data traffic has grown to now exceed 50% share in the US, UK and in global figures, according to the latest monthly mobile data traffic report by AdMob. 
Global changes from September
AdMob  data reveals that In the worldwide market, Apple advanced its lead in smartphone traffic share from 43% last month to an even 50%. Symbian slipped from 29% to 25%, while third place Android grew from 10% to 11%. RIM's share fell slightly from 8% to 7%, Windows Mobile dropped from 5% to 3%.
The race in the US is between Apple, HTC, RIM and Palm, with incremental advancement for Apple and HTC at the expense of other smaller manufacturers and platforms, which all lost share apart from RIM, which remained stagnant. Symbian does not even register as a blip in the US market. 
In the UK, Apple's share grew even larger, advancing from 71% in September to a commanding 74% share in October. Symbian and Android both slipped a percentage point, from 12% and 11% in the previous report to 11% and 10% in October, respectively. 

 source : Appleinsider