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Showing posts with label Mobile Video. Show all posts
Showing posts with label Mobile Video. Show all posts

September 9, 2014

By 2016 mobile video data will equal billion DVDs, for 7.3billion citizens across the world

4g and 3g networks driving mobile video
mobile video grew 114 milion up from 18% compared to 2013

  • According.The mobile video explosion  has become mainstream. Powered by increasing broadband speeds, 3 and 4G technology, the rate at mobile video adaption has zoomed in the second quarter grew to 114.4 million -- up 18% from 97 million in the year-earlier period.
  •  According to the latest Nielsen cross-platform report. The amount of time spent viewing video on phones increased as well to an average of one hour, 41 minutes a month in the quarter, from 1:09 a year ago.
  • This Figure is dwarfed by the average time Americans spent watching traditional TV, at 142:38 per month, down slightly from 146:37 a year ago
  • . One reason why marketers and brand are opening upto Mobile Video is due to the fact that it  appeals and cuts across all age group
  • Bby 2016 mobile data will amount to 130 exabytes annually, 18 times current levels. That data figure is roughly the amount of data on 33 billion DVDs, or 813 quadrillion text messages.The United Nations figures that by 2016 there will be 7.3 billion people on Earth.

October 28, 2013

Mobile Video App Faceoff : Vine vs Instagram

Vine Plays Catch-Up To Instagram With New Features – ReadWrite: "Vine, the Twitter-owned microvideo service, updated its iOS app and narrowed its feature gap with Instagram video. A new "sessions" feature allows users can save any six-second video post and return to it later; another, which Vine calls "time travel," lets users remove, reorganize or replace video clips.




Instagram vs Vine Faceoff

April 3, 2011

US Leads in Mobile Video But Lags Globally


Chart: U.S. Leads in Mobile Use

This chart was generated using iCharts, a web-based solution for online data visualization. iCharts are interactive charts that can be created from complex data sets or from ad-hoc data sets. iCharts charts can also be connected to a remote data source via an API. View Information Content 1. Data Values: Hover over the chart and the data values will pop-up. 2. Comments: Float your cursor over the elements of the chart to view more detailed information about the data or to review comments, if any. 3. Show/Hide Data Series: In the case of multiple data series, you can control which data to include by selecting or deselecting the information of your choice. 4. Data Span: You can move the slider on the bottom of the chart to display additional data points or zoom in and out to see various time spans. 5. Hyperlinks: Logos, images and specific text elements in the chart can be hyperlinked. The hyperlink is displayed when you hover the cursor over the text. Make it Your Own 1. Save: Save the chart as a static image in various formats 2. Print: Print the chart as an individual image. Share the Chart: You can embed the chart to any website simply by clicking on the embed link at the bottom. You will be prompted to copy the embed code. Click on Copy and then close the embed window. Now you can paste the embed code on any website, blog or wiki where you want the chart to be displayed.
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U.S. Leads in Mobile Use
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Nielsen recently did an extensive study on video consumption across multiple platforms. It looks like people are adding screens to their viewing habits and not necessarily replacing them. So people are still watching lots of television, even as more and more people watch video online and are now moving to tablets and mobile phones.

They polled 15 countries for their study and found that the United States has 8.8% penetration for mobile video consumption. That’s fairly high, but not as high as the overall global average which sits at 11%. You’ll notice that Nielsen didn’t poll many Asian countries (Japan, etc.) where usage is much higher, and therefore pulls the average up.

Interestingly,  the gap is big  within the  major European countries. France has 8% market penetration for mobile video consumption, while Germany (a “well-connected” place) lags far behind with only 2.5%. That’s a very surprising number, as it sits even below countries such as Spain and Italy.

According to Nielsen, approximately 70% of global online consumers watch online video and trends are moving towards smaller screens including mobile  video viewing, smartphones and gadgets. And even to tablets, where Nielsen reports that globally, 11% of online consumers already own or plan to purchase a tablet (such as an iPad) in the next year.

March 17, 2011

The Mobile Users of Today: Trends and Insights




Mobile & Attitudes - a Mobile Web User Typology from MRM Worldwide Deutschland on Vimeo.


Mobile & Attitudes – a Mobile Web User Typology by MRM Worldwide in cooperation with the Technical University Darmstadt.

Background:

Mobile online usage is growing rapidly but attention has been focused on devices, networks and operating systems instead of the users.

Objective:
Find out WHO is spending time in the mobile internet and HOW different user groups are using the mobile online services - in one of the most comprehensive ways ever available.

Methodology:
For the representative quantitative online survey, 1,717 Internet users between the ages of 16 and 70 years old from Germany and the UK were interviewed in late 2010.

Results:
A comprehensive study in which 4 different mobile web user types were developed – not based on things like "Apple vs. Android vs. Blackberry", "smartphone vs. feature phone", "app vs. web" etc. but on different mobile internet usage.

Implications:
Useful behavior insights for the future of your mobile marketing initiatives. Find out how active is your target groups regarding the mobile web, the applications they use and the apps and mobile services they show interest in.( source:Mobile Atitude )