Latest Internet Trends and Digital Marketing, State of Search Optimization, Social Media and Mobile Marketing : the top 5 biggest online disruptions in 2016
According.The mobile video explosion has become mainstream. Powered by increasing broadband speeds, 3 and 4G technology, the rate at mobile video adaption has zoomed in the second quarter grew to 114.4 million -- up 18% from 97 million in the year-earlier period.
According to the latest Nielsen cross-platform report. The amount of time spent viewing video on phones increased as well to an average of one hour, 41 minutes a month in the quarter, from 1:09 a year ago.
This Figure is dwarfed by the average time Americans spent watching traditional TV, at 142:38 per month, down slightly from 146:37 a year ago
. One reason why marketers and brand are opening upto Mobile Video is due to the fact that it appeals and cuts across all age group
Bby 2016 mobile data will amount to 130 exabytes annually, 18 times current levels. That data figure is roughly the amount of data on 33 billion DVDs, or 813 quadrillion text messages.The United Nations figures that by 2016 there will be 7.3 billion people on Earth.
Vine Plays Catch-Up To Instagram With New Features – ReadWrite: "Vine, the Twitter-owned microvideo service, updated its iOS app and narrowed its feature gap with Instagram video. A new "sessions" feature allows users can save any six-second video post and return to it later; another, which Vine calls "time travel," lets users remove, reorganize or replace video clips.
Nielsen recently did an extensive study on video consumption across multiple platforms. It looks like people are adding screens to their viewing habits and not necessarily replacing them. So people are still watching lots of television, even as more and more people watch video online and are now moving to tablets and mobile phones.
They polled 15 countries for their study and found that the United States has 8.8% penetration for mobile video consumption. That’s fairly high, but not as high as the overall global average which sits at 11%. You’ll notice that Nielsen didn’t poll many Asian countries (Japan, etc.) where usage is much higher, and therefore pulls the average up.
Interestingly, the gap is big within the major European countries. France has 8% market penetration for mobile video consumption, while Germany (a “well-connected” place) lags far behind with only 2.5%. That’s a very surprising number, as it sits even below countries such as Spain and Italy.
According to Nielsen, approximately 70% of global online consumers watch online video and trends are moving towards smaller screens including mobile video viewing, smartphones and gadgets. And even to tablets, where Nielsen reports that globally, 11% of online consumers already own or plan to purchase a tablet (such as an iPad) in the next year.
Mobile & Attitudes – a Mobile Web User Typology by MRM Worldwide in cooperation with the Technical University Darmstadt.
Background:
Mobile online usage is growing rapidly but attention has been focused on devices, networks and operating systems instead of the users.
Objective:
Find out WHO is spending time in the mobile internet and HOW different user groups are using the mobile online services - in one of the most comprehensive ways ever available.
Methodology:
For the representative quantitative online survey, 1,717 Internet users between the ages of 16 and 70 years old from Germany and the UK were interviewed in late 2010.
Results:
A comprehensive study in which 4 different mobile web user types were developed – not based on things like "Apple vs. Android vs. Blackberry", "smartphone vs. feature phone", "app vs. web" etc. but on different mobile internet usage.
Implications:
Useful behavior insights for the future of your mobile marketing initiatives. Find out how active is your target groups regarding the mobile web, the applications they use and the apps and mobile services they show interest in.( source:Mobile Atitude )
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