Mobile devices account for a growing portion of time spent on retail website and sales in Q2 2016 compared with Q2 2015.( Mobile devices here mean smartphones as well as tablets
November 24, 2016
March 26, 2016
MOBILE FIRST STRATEGY :
Because a desktop monitor and smartphone are different in size, designing on mobile implies that you have to do either of these 3 things 1) build a responsive design website that dynamically adjusts content from desktop format to mobile format
2) Use dynamic serving to make the mobile experience device specific and control how the mobile content is delivered and viewed page by page 3)Create separate mobile website specifically made for your mobile users
Planning your mobile content delivery platform: when to use responsive design, dynamic serving and mobile siteOption 1 :Responsive design :Responsive design is a web design technology that uses CSS ad series of coded rules to dynamically change and adjust the appearance of your desktop content so that it fits within the screen size parameters of different mobile devices.Currently, responsive design is the mobile-friendly configuration recommended by both Google and Bing. Responsive design uses java script and client side serving to alter the way the pages appears in the mobile or desktop browsers after the server has already loaded the page.The below is the illustration how this works
You can use responsive design for your mobile users if it fulfills these three criteria's listed below 1)When you want a coherent and an integrated desktop and mobile experience.
2)you have developed a strong desktop website that and have managed to built up a reputation in terms of page strength inbound links, unique content ,optimized for search engines and link equity, trust, and industry authority, and You want to pass on these factors to your mobile version of the page . In these cases responsive mobile sites benefit from shared indexing with desktop sites. No 3 (see below)
December 13, 2015
NIGERIA INDIA AND SOUTH AFRICA leads as nations with highest internet traffic from Mobile .Indonesia,Poland and Turkey makes up 3th to 6th rank. China ranks 9th in terms of mobile web traffic with 33% internet traffic coming from mobile. UK and US ranks 17th and 19th respectively
November 17, 2015
July 11, 2015
Chart of the day: Key statistics that show how the digital divide across the world has been shrinking
The last 15 years has been remarkable in terms of technological advance. Internet access and mobility has penetrated vast land masses which did not exist 15 years ago.While Fixed broadband in areas around middle east and north Africa has failed to grow above 1%, however these nations have made better progress when it comes to mobile broadband . As of 2015 African mobile broadband penetration levels is lower that 20%
- By end 2014, fixed-broadband penetration will have reached almost 10 per cent globally
- By 2015, 34% of developing nations have Internet access compared to 80% across developed nations
- Forty-four per cent of all fixed-broadband subscriptions are in Asia and the Pacific, and 25 per cent are in Europe.
- Across the LCD ( Least developed countries ) a mere 7% have internet access compared to world average of 46%
- one of of every 5 uses the internet compared to 2 out of 5 in Asia and pacific reasons and 3 out of 5 across CIS
June 8, 2015
June 4, 2015
58%, 71%, 76% of respondents in Germany, Austria and Switzerland respectively, connected to the Internet through a mobile device.
50% of participants in Germany connected to the Internet through a smartphone as compared with 62% and 67% of the survey respondents in Austria and Switzerland, respectively
increasing usage of netbooks and tablets are being used for mobile Internet: 28% in Germany and around 35% in Austria and Switzerland
Ttablets are more popular in Switzerland (26%) for mobile Internet use than in Germany and Austria (17% and 16%).
59% of men in Germany compared to 58% of women used mobile Internet; in Austria it was 76% of men vs. 66% of women; Switzerland (80% vs. 72%).
48% used mobile Internet for personal matters compared with 15% for work-related matters; Austria (59% vs. 22%); Switzerland (64% vs. 26%).
May 28, 2015
The infographic shows how the mobile web has evolved over the last 5 years. From WAP to mobile web .: A timeline. Since 2004 to 2012 desktop search enjoyed uninterrupted attention and reputation. However things began to change at a rapid rate from 2012 onwards. The mobile app economy heralded and changed the " ecosystem" as smartphones led by low prices and availability began to explode,
The adoption of mobile by enterprise along with apps .. gave way to rapid scaling up of the mobile ecosystem. In 2015 Google mobile algorithm" finally made it clear that a sites mobile friendliness is a ranking signal.
May 22, 2015
Japan is ranked 39th out of 60 in the global MasterCard survery on mobile readiness index Japan leads the world in mobile commerce
.Japan scores particularly well in Financial Services, Mobile Commerce Clusters, and Infrastructure.The Mastercard Mobile Commerce readiness index ranks 34 countries, which in the current Index achieved an average score of 33.2. No market reached a score of 50, which shows that the mobile commerce ecosystem has a lot of catching up to do across the world
You might also like
Mobile Commerce receptiveness Country comparison
UK Ranked 6th in Mobile banking
US vs Canada : comparing Mobile Commerce Readiness Index
April 8, 2015
This statistic provides information on the number of mobile internet users in Japan from 2010 to 2015 and projections to 2016
Mobile internet users in japan touch 87 million this year, In 2010 Japan has a mere 55 million mobile , In 2012 it had 66 million mobile web users . In 2015 this will reach 87 million and in 2016 Japan is expected to reach 93 million users who uses mobile to go online
Trending today :
March 7, 2015
In Europe 76% Mobile Impressions via advertising happens through smartphones while 24 happen via tablets. As per data from Inmobi network ,most mobile Advertising happens across Mobile Apps as compared to mobile websites. According to Inmobi Network 81% of its impressions in Europe are on mobile apps,19% on mobile sites.
Apple's iPhone has a reach of 20% mobile Advertising Impressions in Europe , followed by ipad with 5% Collectively Ipad and iPhone forms 25% Mobile ad Impressons at the Inmobi Network in 2014Q4
February 27, 2015
- Mobile App Usage in US remains flat, 3 apps downloaded monthly, (onlinemarketing-trends.com)
- Most Downloaded Mobile App Category by Countries (onlinemarketing-trends.com)
- 6.5 billion Mobile Paid Apps Downloaded , to reach $22 billion by 2016 (onlinemarketing-trends.com)
February 24, 2015
According to eMarketer 90% users have access to mobile phones , as compared to 94% TV viewers and 67% newspaper readers . The cable TV viewers stands at 59%in terms of growth of users connecting to the Internet via a smartphone or tablet Venezuela mobile user base grew 161% in 2014
According to eMarketer 90% users have access to mobile phones , as compared to 94% TV viewers and 67% newspaper readers . The cable TV viewers stands at 59%
February 20, 2015
Global mobile commerce in 2014 according to Goldman Sachs was $204 billion, a number set to increase by nearly 50 percent this year and set to top $415 billion in 2016 –
As Smartphones and tablets have become our shopping device of choice creating and breaking record sales each year.. the Giant Retail Stores are waking up to face a new Frankenstein created only by themselves .Mobile Showrooming a concept which which gives the consumer an highly overrated, hyphenated and attenuated view of its Physical Store , aided by Mobile Apps, Geospatial networks, Reviews and Ratings.
While there are divergence of opinions on mobile’s impact on driving sales to retail stores as its hard to show by numbers , but its easy to spot how many users have stopped visiting retail stores as Mobile Showrooming has profoundly impacted Retail Stores as consumers have new tools at their disposal.
Price comparisons are available to shoppers in real time,Product review sites rates you.. compares you to your competitors eCommerce aggregators list you ..and social media brings all of that together.Each element of the brands trust and social layer of data are stripped and researched , deliberated in shopping forums and an opinion about your product are formed and a customer is converted in real time
February 14, 2015
February 5, 2015
70% chinese users go online via smartphone as compared to 35% Desktops and 13% laptops
- China and US : How Europe Views the New economic world order (onlinemarketing-trends.com)
- Internet Penetration vs Mobile Penetration : Central Europe (onlinemarketing-trends.com)
October 29, 2014
The speed of internet connectivity picked up considerably with the rise of broadband connections. Broadband has scaled up rapidly in the last 5 years.As people adopted those higher-speed, always-on connections, they became different internet users: The rise of mobile video powered by mobile broadband, along with proliferation of smartphones saw broadband almost doubling from 40% in 2006 to 75% in 2012
- From 1.4million to 150million :Comparison of iPhone sales from 2007 to 2013 (onlinemarketing-trends.com)
- France Digital Spending accounts for 19% of total media spends (onlinemarketing-trends.com)
- Is Micromax India's next Huawei ?! Commands 35% market share across feature and smart handsets (onlinemarketing-trends.com)
- Alibaba to Start Alipay Mobile App Car Rental Service (onlinemarketing-trends.com)
October 9, 2014
Mobile usage in Africa is growing at over 100% this year as compared to the same duration last year.If you compare mobile usage vs web usage in Africa ..it clearly shows Mobile is growing at an unprecedented levels. In 2013 the mobile formed 37% of overall internet usage
In Asia Mobile web accounts for over 37% of total internet usage (which includes PC +desktop )
North america and South Americans saw their mobile traffic form 19 and 17% of overall internet traffic, a growth of around 9% overall
Globally mobile forms 25% of online traffic and by 2017 this is expected to cross 50%
The use mobile web continues to grow phenomenally as mobile penetration in Asian countries led by China, India and Indonesia starts to explode of mobile devices to access the internet has increased by 67% worldwide over the last 12 months according to StatCounter,
Mobile usage has already overtaken desktop in several countries including India, South Africa and Saudi Arabia,"The report from the company's research arm, StatCounter Global Stats, finds that while desktop remains the most popular means to access the web on 64.6%, mobile has grown rapidly from 17.1% to 28.5%. Tablet devices account for 6.8% of internet usage, compared to 4.8% 12 months ago..
Mobile Internet Usage Soars by 67% - StatCounter (businesswire.com)
Mobile internet usage soars by 67% (gs.statcounter.com)
Mobile Internet use soars, but tablets suffer at the hands of larger smartphones (betanews.com)