retail website online sales : mobile vs desktop comparison

  Consumers  are spending more time on Mobile devices, specially when they are surfing online retail sites. Around 70% consumers are going online across mobile during Q2,2-16  as compared to 60%  during Q2,2015..Whereas Desktop usage  for surfing online retail sites has gone down by 10%( 40% in 2015 as compared to 30% in 2016).In terms of eCommerce,mobile devices now account for 20% of  sales  ,up from 16% in 2015.

Mobile devices account for a growing portion of time spent on retail website and sales in Q2 2016 compared with Q2 2015.( Mobile devices here mean smartphones as well as tablets

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mobile first strategy :when to choose responsive web design

MOBILE FIRST STRATEGY :

How do you choose your mobile content delivery platform for your mobile users :Traditionally marketers have 3 ways of doing this 1) Responsive web design, 2) dynamic serving 3)mobile website 

Because a desktop monitor and smartphone are different in size, designing on mobile implies that you have to do either of these 3 things 1) build a responsive design website that dynamically adjusts content from desktop format to mobile format

2) Use dynamic serving to make the mobile experience device specific and control how the mobile content is delivered and viewed page by page  3)Create separate mobile website specifically made for your mobile users

Planning your mobile content delivery platform: when to use responsive design, dynamic serving and mobile site

Option 1 :Responsive design :Responsive design is a web design technology that uses CSS ad series of coded rules to dynamically change and adjust the appearance of your desktop content so that it fits within the screen size parameters of different mobile devices.Currently, responsive design is the mobile-friendly configuration recommended by both Google and Bing. Responsive design uses java script and client side serving to alter the way the pages appears in the mobile or desktop browsers after the server has already loaded the page.The below is the  illustration how this works

 You can use responsive design for your mobile users if it fulfills these  three criteria's listed below 1)When you want a coherent and an integrated desktop and mobile experience.

2)you have developed a strong desktop website that and have managed to built up a reputation in terms of page strength inbound links, unique content ,optimized for search engines and link equity, trust, and industry authority, and You want to pass on these factors to your mobile version of the page . In these cases responsive mobile sites benefit from shared indexing with desktop sites. No 3 (see below)

3) When you want your mobile users to follow a similar " page navigation, data flow and conversion metrics as they do in your desktop version.When you have limited development resources, which can make maintaining a custom mobile experience with custom content seem out of the question.The responsive web concept is also the best option when you want to manage the maintenance and search engine indexing of just one version of  site, and the seo benefit passes on to the mobile version of the site as well.

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Nigeria and India leads mobile web traffic while ,UK& US ranks 17th and 19th

NIGERIA INDIA AND SOUTH AFRICA leads as nations with highest internet traffic from Mobile .Indonesia,Poland and Turkey makes up 3th to 6th rank. China ranks  9th in terms of mobile web traffic with 33% internet traffic coming from mobile. UK and US ranks 17th and 19th respectively

Global mobile internet traffic is led by Nigeria , whose mobile internet consists of 76%followed by India with 65% internet traffic coming from mobile web. Number 3 was South Africa with 57% of their web traffic coming from online mobile internet

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80% of chinese gaming revenues powered by mobile web users

Mobile Gaming forms 80% of Revenues in China 

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Chinese active internet users vs active mobile internet users :

Chinese active internet users number to 642 million users  as compared to 565million mobile  web ( active internet users)

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5 charts that explain why the digital divide is shrinking

 Chart of the day:  Key statistics that show how the digital divide across the world has been shrinking

 The last 15 years has been remarkable in terms of technological advance. Internet access and mobility  has penetrated vast land masses which did not exist 15 years ago.While Fixed broadband in areas around middle east and north Africa has  failed to grow above 1%, however these nations have made better  progress when it comes to mobile broadband . As of 2015 African mobile broadband penetration levels is lower that 20%

• By end 2014, fixed-broadband penetration will have reached almost 10 per cent globally 
• By 2015, 34% of developing nations have  Internet  access compared to 80% across developed nations
• Forty-four per cent of all fixed-broadband subscriptions are in Asia and the Pacific, and 25 per cent are in Europe.
• Across the LCD ( Least developed countries ) a mere 7% have internet access compared to world average of 46%
• one of of every 5  uses the internet compared to 2 out of 5 in Asia and pacific reasons and 3 out of 5 across  CIS

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Scandinavian nations, Norway Denmark, Sweden top mobile web usage in Europe

WESTERN EUROPE MOBILE WEB USAGE

Scandinavian Countries of  Norway  and Denmark lead mobile internet usage in Europe with 72% and , 69% respectively. Netherlands with 66% of its population  on the mobile web.With 64%  Sweden is no 4  . As  of 2015, UK has 59% hooked to online web. Italy is ranked the last among west  europe with just 51% using the mobile web ( emarketer)

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Mobile internet usage in Austria, Germany and Switzerland compared

58%, 71%, 76% of respondents in Germany, Austria and Switzerland respectively, connected to the Internet through a mobile device.

50% of participants in Germany connected to the Internet through a smartphone as compared with 62% and 67% of the survey respondents in Austria and Switzerland, respectively

increasing usage of  netbooks and tablets  are being used for mobile Internet: 28% in Germany and around 35% in Austria and Switzerland 

Ttablets are more popular in Switzerland (26%) for mobile Internet use than in Germany and Austria (17% and 16%). 

 59% of men in Germany compared to 58% of women used mobile Internet; in Austria it was 76% of men vs. 66% of women; Switzerland (80% vs. 72%). 

 48% used mobile Internet for personal matters compared with 15% for work-related matters; Austria (59% vs. 22%); Switzerland (64% vs. 26%).

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the mobile evolution in search : from WAP to responsive design

 The infographic shows how the mobile web has evolved over the last  5 years. From WAP to mobile web .: A timeline. Since 2004 to 2012 desktop search enjoyed uninterrupted attention and reputation. However  things began to  change at a rapid rate from 2012 onwards. The mobile app economy  heralded and changed the " ecosystem" as  smartphones led by  low prices and  availability  began to explode,
 The adoption of mobile  by enterprise  along with apps ..  gave way to rapid scaling up  of  the mobile ecosystem. In 2015 Google mobile algorithm" finally made it clear that a sites mobile friendliness is a ranking signal. 

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japan ranks 6th in mobile commerce readiness index

Japan is ranked 39th out of 60 in the global MasterCard  survery on mobile readiness index Japan leads the world in mobile commerce

.Japan scores particularly well in Financial Services, Mobile Commerce Clusters, and Infrastructure. 

The  Mastercard  Mobile Commerce readiness index  ranks  34 countries, which  in the current Index achieved an average score of 33.2. No market reached a score of 50, which shows that the mobile commerce ecosystem has a lot of catching up  to do across the world

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Mobile Commerce receptiveness  Country comparison

UK Ranked 6th in Mobile  banking 

US vs Canada : comparing Mobile Commerce  Readiness Index

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Japanese Mobile Internet users jumps 58% in 5 years, to reach 87 million by 2015

This statistic provides information on the number of mobile internet users in Japan from 2010 to 2015 and projections to 2016
Mobile internet users in japan touch 87 million this year, In 2010 Japan has a mere 55 million mobile , In 2012 it had  66 million mobile web users . In 2015 this  will reach 87 million and in 2016  Japan is  expected to reach 93 million users who uses mobile to go online

Trending today :global mobile payment transaction at $721billion, asia pacific bigger market than america

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Mobile advertising Impressions on Tablets vs Smartphones in Europe

In Europe 76% Mobile Impressions via advertising happens through smartphones while 24  happen  via tablets. As per data from Inmobi network ,most  mobile Advertising happens across Mobile Apps  as compared to  mobile websites. According to Inmobi Network 81% of its impressions in Europe are on mobile apps,19% on mobile sites.

Apple's iPhone   has a reach of  20% mobile Advertising Impressions in Europe , followed by ipad  with 5% Collectively Ipad and iPhone forms 25% Mobile ad Impressons at the Inmobi Network  in 2014Q4

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Among 160 billion apps downloaded, gaming accounts 64% app downloads

According to Juniper Research’s report, “Future App Store:Analysis 2013-2018,” gaming will  be one of the biggest category of Apps that is set for a exploding growth and fuel a sharp hike in app downloads with experts predicting that, in 2017, over 160 billion apps will be downloaded globally onto consumer handsets and tablets. Data from Inmobi  network shows  the  gaming formed 64% mobile app downloads last year

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• 6.5 billion Mobile Paid Apps Downloaded , to reach $22 billion by 2016 (onlinemarketing-trends.com)

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Mobile Phone Penetration in Venezuela exceeds 90% , grows 161% in 2014

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According to eMarketer  90% users have access to mobile phones , as compared to  94% TV viewers  and 67% newspaper readers . The cable TV viewers stands at 59% 

in terms of growth of users connecting to the Internet via a smartphone or tablet Venezuela  mobile user base grew 161% in 2014

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Mobile Commerce Blitzkrieg forcing the Giant Retail Stores to create a walled web

Global mobile commerce in 2014 according to  Goldman Sachs was $204 billion, a number set to increase by nearly 50 percent this year and set to top $415 billion in 2016 – 

As Smartphones and tablets have become our shopping device of choice  creating and breaking record sales  each year.. the Giant Retail Stores are  waking up to face a new Frankenstein created only  by themselves .Mobile Showrooming  a concept which  which gives the consumer an highly overrated, hyphenated  and attenuated  view of its   Physical Store , aided by Mobile Apps,  Geospatial networks, Reviews and   Ratings.

While there  are divergence of  opinions on   mobile’s impact on driving sales to retail stores as its hard to  show by numbers , but its easy to spot  how many users   have stopped visiting retail stores as Mobile Showrooming has profoundly  impacted  Retail Stores  as  consumers have new tools at their disposal.

Price comparisons are available to shoppers in real time,Product review sites  rates you.. compares you to your competitors eCommerce aggregators list you ..and social media brings all of that together.Each element of the brands trust and social layer of data are stripped  and researched , deliberated in shopping forums and  an opinion about your product are formed  and a customer is converted in real time  

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After growing at 77% CAGR, Mobile usage set to decline and grow at at 3.5% CAGR

image source : gsmmobile data

If   one  wishes  to understand the phenomenal growth of the  Mobile usage, Just consider 2 facts

 At the end of 2003, there were a little over one billion unique subscribers globally, a 15% penetration  equivalent to just under one in six people. 

By the end of 2013 this figure had increased more than threefold to 3.4 billion, equivalent to a unique subscriber penetration rate of 47%. 

However the bad news is the next 5 years, Mobile needs a new disruption. until then its slated to grow at 3.5% CAFR  till 2020 .

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"Internet usage in China accessed by Connected Devices

70% chinese users go online via smartphone as compared to 35% Desktops and 13% laptops

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• China and US : How Europe Views the New economic world order (onlinemarketing-trends.com)
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Comparing Broadband vs Dial up in the last decade

The speed of internet connectivity picked up considerably with the rise of broadband connections. Broadband  has scaled up rapidly in the last 5 years.As people adopted those higher-speed, always-on connections, they became different internet users:  The rise of mobile video powered by mobile broadband, along with proliferation of smartphones saw broadband  almost doubling  from 40% in 2006 to 75% in 2012

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• Alibaba to Start Alipay Mobile App Car Rental Service (onlinemarketing-trends.com)

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25% of overall internet traffic comes from Mobile Devices

Mobile usage in Africa is growing at over 100% this year as compared to the same duration last year.If you compare mobile usage vs web usage in Africa ..it clearly shows Mobile is growing at an unprecedented levels.  In 2013 the mobile formed 37% of  overall internet usage  

In Asia  Mobile web  accounts for over 37%  of total  internet usage (which includes PC +desktop )

North america and South Americans saw their mobile traffic form 19 and 17% of overall internet traffic, a growth of around 9% overall

Globally mobile forms 25% of online traffic  and by 2017 this is expected to cross 50%

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Internet Usage via Mobile Devices growing at 67% this year

The use mobile web continues to grow phenomenally as mobile penetration in Asian countries led by China, India and Indonesia starts to explode of mobile devices to access the internet has increased by 67% worldwide over the last 12 months according to StatCounter,

Mobile usage has already overtaken desktop in several countries including India, South Africa and Saudi Arabia,"The report from the company's research arm, StatCounter Global Stats, finds that while desktop remains the most popular means to access the web on 64.6%, mobile has grown rapidly from 17.1% to 28.5%. Tablet devices account for 6.8% of internet usage, compared to 4.8% 12 months ago..

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Mobile Internet Usage Soars by 67% - StatCounter (businesswire.com)
Mobile internet usage soars by 67% (gs.statcounter.com)
Mobile Internet use soars, but tablets suffer at the hands of larger smartphones (betanews.com)

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