Trending this month

Trending this month


Showing posts with label Mobile ads. Show all posts
Showing posts with label Mobile ads. Show all posts

February 1, 2013

Mobile Display Advertising 2013 Data : US vs Eu

  /     /  

Money is pouring into mobile advertising—$5.3 billion last year, according to the IAB.Those ads were served across 6 billion mobile devices. That's less than $1 per device, per year—a tiny sum. That tells you how far mobile advertising has to go, and how massive it will become in the next five years



The Big 5 mobile advertising markets in Europe – France, Germany, Italy, Spain and  the UK  will be worth over $1 billion in 2014, one year earlier than previously forecast, due to the continued to see  rapid adoption of  smartphones  and Tablets This White Paper presented by Squared shows  a balanced status quo of the market for geo-location mobile  display advertising in the USA and Western Europe.






June 9, 2012

Smartphone Market Comparison 2012: US vs Canada vs Europe

  /     /  

 
Smartphone Users Across European Markets Manufacturer's  Mobile Ad Share
 Smartphone Manufactures and Mobile OS Ad Impressions in  North America






 






 Canadian Using Smartphone will grow 100% in the next 2 years, to 14.8 million by   and Mobile  in  North America 2014




Recent sales stats (US and Canada):
  • Nielsen report that 46% of US mobile phone owners have a smartphone as of Q4 2011.
  • comScore estimate average US smartphone ownership at 41.8% of mobile subscribers or 98 million people for the same period.
  • They give an equivalent number for Canada of 45.3%.
  • A Pew Internet Project survey from May 2011 found 35% of US adults owned a smartphone.
Recent sales stats (Europe):
  • comScore put combined smartphone ownership for France, Germany, Italy, Spain and the UK at 44% of mobile users as of December 2011 (104 million users).
  • Kantar Worldpanel claim 48.9% of the British population have a smartphone.
  • Figures quoted in the FT put UK smartphone ownership at 46% as of August 2011.
  • According to Bitkom, 11.8 million smartphones were sold in 2011 in Germany, an increase of 31% over 2010. This represents 43% of the total number of mobile phones sold that year.