Showing posts with label Mobile applications. Show all posts
Showing posts with label Mobile applications. Show all posts
July 28, 2011
April 3, 2011
Smartphone Users Increasingly Using QR Codes
![]() |
Nearly one-quarter of smartphone users have scanned QR codes to make purchases online (23%), interact with social channels (23%), and access video content (24%). |
![]() | ||
QR codes are popping up in more and more places, from billboards to business cards, and mobile consumers are responding: 32% of smartphone users say they have used a QR code and 70% say they would be interested to do so, either for the first time or again, according to a survey from MGH. Moreover, nearly three-quarters of smartphone users say they are very or somewhat likely to recall an ad with a QR code. What is QR Code :QR really stands for "Quick Response" and was created in the early 90's in Japan. A QR Code is a two-dimensional barcode, which has encoded in it a URL (web address), text, or other information which is read by a QR code scanner, including QR scanner smartphone apps. QR Codes store up to 4,296 alphanumeric characters of arbitrary text. QR codes can be read by an optical device with the appropriate software. Such devices range from dedicated QR code readers to mobile phones. If you have a smartphone, go to the app store and search for a QR code reader. You’ll find several free apps. Run the app and then hold your phone’s camera over a QR code to read it. Most QR codes you’ll come across have a URL encoded, so chances are when you read the QR code it will take you to a web pag
|