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Showing posts with label Mobile commerce trends. Show all posts
Showing posts with label Mobile commerce trends. Show all posts

February 1, 2011

The Mobile Commerce Revolution : 5 Trends and Insights

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U.S. mobile commerce sales will grow 100% this year to $2.4 billion from $1.2 billion in 2009, according to ABI Research, an emerging technologies research and consulting firm. That’s following a 203% jump in 2009 from $396 million in 2008 according to research firm , ABI Research

According to research by ForeSee Results, mobile commerce for holiday season 2010 increased 550% over the same period in 2009. The survey of nearly 10,000 online shoppers found 11% had used their mobile phones to make a purchase last holiday vs. a measly 2% in 2009. [ only mobile phones, not devices like the iPad or Kindle].
The first mobile phone-based banking service was launched in 1997 by Merita Bank of Finland, also using SMS.In 1998, the first sales of digital content as downloads to mobile phones were made possible when the first commercial downloadable ringtones were launched in Finland by Radiolinja (now part of Elisa Oyj)By 2015, shoppers worldwide will spend $119 billion on goods and services purchased via mobile phones, representing about 8% of total e-commerce sales, ABI Research predicts.
While the U.S. surpassed the $1 billion mark last year, Japan dwarfed the U.S. at $10 billion, ABI says. M-commerce is growing solidly in Europe, too, and is expected to outpace the U.S. by the end of 2010, the firm adds. 

In the United States, mobile online shopping rose from $396 million in 2008 to $1.2 billion in 2009. While definitions of ‘mass market adoption’ vary, a 203% increase in one year indicates significant consumer interest.” Since the launch of the iPhone, mobile commerce has moved away from SMS systems and into actual applications.