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Showing posts with label Mobile handsets. Show all posts
Showing posts with label Mobile handsets. Show all posts

March 14, 2013

Windows Phone Shows Strong Growth in Italy and UK,






 A report from consumer research company Kantar Worldpanel ComTech shows that Windows Phone has gained a significant market share boost in Europe, specifically in Italy and the UK.

 Microsoft’s mobile OS  marketshare in Italy  alone   has surpassed 13.9% market share for 2012, compared to 2.8% just a year ago. Furthermore, 2012 has been a strong year for Windows Phone in UK as well, where it nearly tripled its market share from 2.2% in 2011 to 5.9% in 2012. 

In France  and Spain, Windows Phone grew its market share from 3.7% to 4.1% and 0.4% to 1.8%, respectively. However, in Germany, the mobile OS marks a slight drop from 3.0% to 2.6%. Nokia, in particular, is experiencing a major boost in the sales of their Lumia smartphones. Its smartphone sales share amounts to 6.2% (35% for Samsung and 32% for Apple), which is 50% more than what the company managed to sell in 2011. 


According to Dominic Sunnebo, global consumer insight director at Kantar Worldpanel ComTech, the jump in the WP’s European market share is great, but 2013 will pose a far greater challenge in the face of the Chinese and US markets.