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Showing posts with label Mobile marketing. mobile usage. Show all posts
Showing posts with label Mobile marketing. mobile usage. Show all posts

December 6, 2012

Mobile Apps and QR Codes among most popular mobile Marketing techniques







Mobile marketing programs and budgets are projected to increase in 2013, but 37% of businesses report that a lack of strategy inhibits their adopting mobile marketing, and 22% cite a lack of resources. Those results are according tothe “StrongMail Mobile Marketing Survey 2012,” conducted in April 2012, of more than 800 business lead ers worldwide.
Mobile websites (70%), mobile applications (55%) and QR codes (49%) are the most popular forms of mobile marketing, but less than half of marketers are currently running any of them.