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Showing posts with label Mobile payment. Show all posts
Showing posts with label Mobile payment. Show all posts

May 22, 2015

July 19, 2012

November 16, 2011

Mobile Payments To Exceed $170bn Globally by 2015






new report by Juniper Research forecasts that the gross merchandise transaction value of mobile payments for physical goods will exceed $170 billion worldwide by 2015. This is nearly treble the $60 billion forecast for 2011.
Juniper Research found that initial growth had been fuelled by a dramatic upsurge in retail apps in the wake of the consumer smartphone explosion. However, there was an increasing industry awareness of the need to enable an integrated shopping experience within the wider context of a fast expanding eCommerce market, thus enabling seamless access to retail sites across multiple devices.
Among The other takeaways  on the  mobile payments research includes
• The market will gain further momentum in the medium term following the increasing deployment of POS (point of sale) solutions to facilitate in-store cashless transactions
• Retailers have observed a marked uplift in average transaction value when cash is replaced by a mobile payment method.

September 3, 2011

Mobile Payment Users to Reach 2.5Billion by 2015



The global mobile payment market, consisting of digital and physical goods purchases, near field communications (NFC) and mobile money transfers, will be worth $670 billion in 2015, according to a July 2011 white paper from Juniper Research. Data from “Mobile Money Goes Mainstream” indicates this figure will be more than double current levels.

From a regional perspective, Juniper predicts North America will represent the largest share of the global mobile payment market in 2015, closely followed by the Far East/China. Western Europe will follow, with other developing regions representing much smaller portions of the total market. Each region will roughly maintain its mathematical portion of the market as it grows.

The number of remote mobile payment users buying digital and physical goods will reach 2.5 billion by 2015, according to another July 2011 white paper from Juniper Research. Data from “The Good, the Payments and the Mobile” indicates this will represent 40% growth from 1.8 billion users this year.

In another mobile research  conducted by GfKNOP, a global market research agency, covered nine countries (US, UK, France, Italy, Germany, Spain, South Korea, Brazil and China) and included 8,603 online interviews, with each country’s sample designed to represent their online population. Globally, 62 per cent of consumers find mobile payments appealing. This is higher among certain key groups, including: younger consumers aged 16-24 (75 per cent); innovators / early adopters (74 per cent); and current smartphone owners (72 per cent).

There is, however, considerable variation between nations. Developing markets in China (82 per cent) and Brazil (73 per cent) find mobile payment services the most appealing, whereas the more established payment systems in developed markets, like the US and Europe, mean appeal in these nations is more limited (around 50 per cent), since the existing chip-and-PIN systems offer a convenient and already trusted route. 
 

April 21, 2011

Mobile Ad Spending in BRIC Countries Set To Grow by 100%


According to BuzzCity's latest Global Mobile Advertising Index for Q4, Malaysia has achieved a 218% increase in mobile advertising revenue compared to 2009, garnering an overall growth of 103% in 2010.


Overall ad spending levels in India, Russia and Brazil are still low, but the Chinese market will see nearly half a billion—$448.7 million—in mobile ad spending this year. Next year, eMarketer predicts, advertisers in China will spend $717.8 million on mobile

eMarketer’s estimates of mobile ad spending include display, search and messaging-based formats and are based on a meta-analysis of data from several firms as well as overall trends in advertising and mobile markets.Spending growth this year will be highest in Brazil and China, where it will more than double. Between 2012 and 2015,

In Russia, mobile web penetration will go from 29% of mobile users this year to 36% by 2015. Growth in India and Brazil will be more dramatic. Triple-digit growth in mobile web users in India will end this year, but penetration will rise from 12% in 2011 to 34% by 2015. In Brazil, 11% of mobile phone users will be online this year, rising to one in four by 2015.
 This research is in line with New research out from Global Industry Analysts, Inc. suggests the global market for mobile software will reach an impressive $79.7B by 2017.

Top consumer mobile applications for upcoming years which will see huge growth opportunities would be
  • Location-Based Services,social Network and Local enables Search
  • Mobile Browsing, Mobile Health Monitoring
  • Mobile Search and Mobile Payment including Mobile Advertising