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Showing posts with label Mobile penetration. Show all posts
Showing posts with label Mobile penetration. Show all posts

May 28, 2015

middle east mobile penetration exceeds 124% vs 17% in social media

"Middle east digital indicators: 124% mobile penetration vs 17%  in social media "


With an Urbanization percentage of  67% . The middle east is home to 238 million  with 87million active internet users(36%).With 294 million mobile subscribers,the  middle east  mobile penetration stands at a  remarkable 124% . Users who access their social media account from their mobile web does not exceed 35 million, ( 15%)

with 132% mobile penetration, 34% europeans use their mobile to access social web

"digital indicators in Europe :web penetration vs social vs mobile   "
digital indicators in Europe :web penetration vs social vs mobile

 584 million europeans are active web users out of which 46% have active social media accounts, with 1.1billion mobile connections. 34% of users , around 287 europeans use their mobile devices to log onto their social media accounts

African digital indicators : 900 million and counting,mobile penetration set to to touch 80%

" infographic on african  digital indicators"
The African mobile markets have been  one of the fastest growing across the world with an exploding mobile  market . One of the reason for this overnight increase in mobile users have  been " the lack of investment in  setting up  technical  infrastructure  for land lines and   wireless networks by these countries .The  African mobile market  has entirely been facilitated by investments in mobile networks  rather than the conventional  land line to mobile transformation.
Around 298 million  Africans  have internet access  with a mere 9% social media users  ( 103m) .Its mobile users exceed 900million with a 79% penetration.
Meanwhile a mere 7% use mobile to log into  their social media accounts 

asia pacific digital indicators: 35% penetration rate with 93% mobile connections

" state of mobile and social media access across  asia pacific"


In Asia pacific out of a total population of 4.1 billion around 1.4billion have an active internet connection a penetration of  35%. Users having an active social media connection  number  1billion  with a 26% penetration .
Meanwhile moving over to mobile, 3.7 billion or 93% of population has a mobile. The number of users  accessing social web via mobile is  879 million

July 27, 2014

Digital Indicators In South Asia : Internet Penetration vs Mobile Penetration

Social Media accessing social via the mobile wen
MOBILE BASED  INDICATORS : South Asian Active Mobile broadband users increased to 62million, which takes the mobile broadband penetration across total population to be 3.8milliom , with 89milion consumers going social via the mobile device 

Asian web access, penetration  vs mobile access and penetration

INTERNET AND SOCIAL INDICATORS : 17%penetration rates with 31% across urban cent res , with 72% increase in Mobile subscription 

June 11, 2014

Sub Saharan Region is the world next biggest mobile Goldmine,mobile web to see 20 times growth

Recent  research report published by Ericsson  on the state of mobile market in sub saharan region showed many suprises. It  clearly shows that Sub-Saharan Africa is currently undergoing a mobile digital revolution with consumers, networks and even media companies wakening up the possibilities of 3G and 4G technology   with the growth of mobile web, digital traffic  has recorded a 100% increase over the last 12 months.

 Most African users go  mobiles for online activities to  overcome a weak or non existent Internet  /landlines infrastructure across  large swaths of the world's poorest continent

However make no mistake about this ..Africa is where the next  mobile gold mine lies . and its claim to be the Mobile Continent is  increasingly becoming a possibility  with researchers predicting a  20-fold  increase in the "Mobile Web" in the next 5 years, which  is  200% higher (double the rate of growth in the rest of the world. ) than other nations 

Recent Data released by Ericsson   forecasts that there will be more than 635m mobile subscriptions in sub-Saharan Africa ( the pdf below explains how this will be happening ). This is predicted to rise, to about million  by late 2019, when it is estimated that three in four mobile subscriptions will be exclusive for mobile web.

February 18, 2013

UK Smartphone Penetration to overtake US in 2013 ?


Deloitte predicts the smartphone will become a mass market phenomenon and an everyday object worldwide The U.K. has one of the highest penetrations of smartphones of all the researched markets, according to Ofcom with 58 percent of the population owning a smartphone in 2012, and almost a fifth (19 percent) of U.K. residents owning a tablet.. Mobile users are driving this change: more smartphones are being shipped than PCs. As adoption grows, so does the use of the mobile web. Over 50% of new internet connections already come from mobile devices and its growing. Mobile searches have increased 4x since last year. 

Recent data from Techcrunch  shows that Internet shopping on mobiles is also on the rise — and the U.K. leads for online shopping generally (across all connected devices), with U.K. consumers now spending more than £1,000 per year buying stuff online.

 A recent Google commissioned UK study highlights findings on mobile consumer behavior reveals  four trends; 1)mobile users are seeking local information, searching with greater urgency than desktop, finding new ways to entertain themselves, and using phones as shopping companions

2) Take a closer look: 68% of local information seekers call or visit a business after looking up a local information on their smartphone.
3) 45% of smartphone shoppers report purchase decisions were influenced as a result of using a smartphone. 4)87% of smartphone users notice mobile ads

March 1, 2012

Smartphone Sales to double PC sales, to reach 1.5 billion

Smartphone sales blew past the number of PCs sold last year, and they'll be nearly twice PC sales this year, analyst Alex Cocotas of BI Intelligence predicts.
More startling, smartphone sales will exceed 1.5 billion units per year by 2016. This compares to about 350 million PCs and 1.7 billion mobile handsets sold globally last year.
Smartphone sales will be driven by two main factors, BI Intelligence says:
  • Replacement of nearly 5 billion "dumbphones" with smartphones (smartphones currently make up only 10% of handsets worldwide)
  • Price declines. The average price of a smartphone will drop from about $315 last year to $200 over the next several years

This will obviously have a huge impact on the mobile Internet economy, which is already exploding from the growth of smartphone penetration in the past few years.
Some other highlights from the report:
  • Smartphone unit sales will grow at nearly a 30% compound annual growth rate over the next five years
  • Smartphones will represent about two-thirds of all mobile phone purchases by 2016,
  • Smartphones will be a $320 billion market by 2016.
These forecasts are much higher than those of other industry analysts, who generally expect smartphone unit sales to hit about 1 billion a year by 2015.

October 2, 2011

Smartphone Users in South Korea to Touch 20 Million by end of 2011

Source: StatCounter Global Stats - Mobile OS Market Share

The number of smartphone subscribers in South Korea hit 15 million this week, according to data from the country's three mobile operators released Wednesday.

South Korean smartphone subscribers numbered 15.35 million as of Monday, including 7.8 million users at the industry leader SK Telecom, 5.45 million at KT Corp. and 2.1 million at LG Uplus Corp., the mobile carriers said.

The country reached the milestone less than four months after the number of users passed 10 million in late March, highlighting a recent spike in smartphone adoption.
It took roughly 17 months to hit the 10 million mark.

, the smartphone caught on nationwide at a faster clip than in most other countries.
The data also showed that the market for the feature-packed, handheld computing devices is the fastest growing segment in the country's saturated wireless market, which is estimated at about 52 million users.

On the back of the robust demand, mobile operators are confident about meeting their smartphone subscriber targets by the end of the year.

SK Telecom aims to lure a total of 10 million smartphone users by December, while LG Uplus seeks to add another 0.9 million.
KT, the No. 2 mobile carrier and the dominant fixed-line operator, revised up its year-end target by 30% to 8.5 million.

In a  joint report from the Korea Communications Commission and the Korea Information Security Agency looks at why and how Koreans are using the new objects of their techie affections.

1.      Most Koreans (28.6 percent) use their smartphones for between one and two hours a day, with 24.8 percent using them for more than three hours daily. On average, Koreans use their smartphones for an impressive 1.9 hours per day. (The graphic above gives more details.)
2.      The most common uses  for their smartphones are (most popular first): as a diary, as an alarm, to get info/web-surfing, listening to music, for storing contact info, email, games, news, watching TV or movies, weather info, and traffic information.
3.      Korean smartphone users access the internet for an average of 58 minutes per day using their handsets.
4.      They have an average of 28 apps on their phone — though they only use nine or so, and…
5.      Fully 80 percent of them complain about after-sales service, with the most common gripes relating to shortcomings with repairs and the difficulty of exchanging handsets.