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Showing posts with label Mobile spends. Show all posts
Showing posts with label Mobile spends. Show all posts

January 16, 2016

mobile spends in europe set to exceed 50% of their digital media spends




"mobile as a part of overall digital spending in europe"

IN EUROPE MOBILE SPENDS ON MARKETING AND PROMOTION SET TO TOUCH THE 50% OF OVERALL DIGITAL MARKETING SPENDS


  • In UK  mobile spends in 2016 is expected to touch 49% of  total digital marketing spends
  • Norway mobile ad spends will contribute 46%
  • France and Denmark mobile will reach 31% in 2016
  • Netherlands, Italy and Germany  will see its mobile spends reach 44% of their total digital budgets
  • Germany mobile ad spends  will see the fastest growth in western europe with 13% increase . In 2015 mobile spends  in Germany contributed 31% of its online ad spends 
  • Both Finland and Sweden will see their  mobile media spends  touch 45%
UK  rank first on Europe as the nation with the highest mobile  ad spends  49%,followed by Norway.Across Western Europe the average mobile ad spends out of total digital media spends is 44% 


July 7, 2015

UK brand spending estimate : digital vs mobile in 2015-2016

" Uk brand spends on mobile  vs digital"
"UK Comparative estimate spends : digital vs mobile in 2015"

UK brand marketing spending estimate : digital vs mobile in 2015-2016


While  UK is the undisputed no  nation in terms of being the highest spender on digital medium .Its use of mobile  is growing at an astonishing rate   that even digital media which is more  established .Brands both mid size and enterprise are moving their ad budgets into digital and  the use of the channel is rising fast. According to a new eMarketer report, “UK Mobile Ad Trends: Mobile Matures, Yet Growing Pains Persist,” UK mobile ad spending is expected to almost quadruple to £3.58 billion ($5.68 billion) by 2017.

May 22, 2015

These charts show why the end of eCommerce is here

"evolution of mobile ad spends"

"spends on mobile advertising  higher than digital"

Is this the end of eCommerce ?if you see the huge hump showing how discretionary spends  are slowly but surely moving to moving , you have got your answer.
In fact the transition has already started. According to Shopify " Mobile Now Accounts for 50.3% of All Ecommerce Traffic  Meanwhile a recent CMO council report" The  mobile search ad market  exceed e $12.85 billion in 2015, over 50% of the search market. 

May 16, 2015

April 1, 2015

Share of media spends in US, UK, China and Germany : digital vs mobile

Share of Ad Spending, by Channel




 Offline spend vs digital spends vs mobile spends : US, UK , China and Germany



Ad Spending by Channels (source: emarketer)



The above chart shows  traditional Ad Spending channels compared with digital  and mobile spend. (mobile spends as a part of digital spends). Media Spending across US , UK, Germany and China have been compared.

 US tops in digital spending, with  $50 billion out of which  almost $19 billion  is spent on mobile .Mobile spends as a percentage of digital spending is38%

China comes 2nd with  as Traditional marketing spends  tops $39billion,while digital spending reaches  $23.8 billion ,out of which mobile spends forms 29% with $7.36billion

UK stands out as the only country where traditional adspends is lower that digital spends.


March 24, 2015

Mobile ad Campaigns across Financial vertical :Top 3 call to action by users

Top 3 advertisers goals  post mobile ad campaigns
Brand Awareness & Engagement (37%) was the most frequent goal of Finance campaigns and call to action  on  the millennial media  platform, followed by driving Registrations (30%) and Increased Foot Traffic (17%, Chart H). Finance advertisers ran Brand Awareness & Engagement campaigns at a slightly higher rate than all advertisers, and ran Registration campaigns at more than 2x the rate

December 6, 2013

24% Holiday Shopping for Thanksgiving ,Black Friday, What does this mean for ecomerce brands




Cyber MOnday and Thanksgving reach new heights
Cyber Monday wrapped up with 20.6 % growth in record online retail sales over 2012 and remains the biggest online shopping day of the year. Read the full report to get details on the latest trends from the holiday shopping season.


However the biggest surge came from mobile sales which reached 25.8 percent 
of total online sales for Thanksgiving, and 21.8 percent for Black Friday, as 
consumers went from the dinner table to their tablets to lock in the best offers. In addition, 
IBM reported that New York City consumers led the way in Black Friday online sales 




followed by Atlanta and Los Angeles.  

Delivered by the IBM Digital Analytics Benchmark, this year’s holiday report tracked 
millions of transactions and terabytes of data from approximately 800 
U.S. retail websites. By leveraging cloud-based analytics, IBM is uniquely positioned to 
give retailers and marketers unmatched insight into real-time consumer shopping trends.