Tablets
Deliver Nearly 1 in 4 Non-Computer Page Views in Selected Markets
The chart shows digital traffic in five markets (Australia,
Canada, Singapore, UK, and U.S.), where mobile and connected devices account for a fairly significant share of
traffic, provides more detail into the extent of penetration for each device type. With the exception of
Canada, mobile devices accounted for more than 60 percent of non-computer traffic in all these markets.
Next to mobile, however, tablets contributed the largest share of traffic.
Mobile
phones drive digital traffic around the world, while tablets share increasing .The share
of non-computer traffic for the U.S. stood at 6.8 percent in August 2011, with
two-thirds of that
traffic coming from mobile phones and tablets accounting for much of the
remainder
.In
August 2011, five global markets (Singapore, UK, U.S., Japan and Australia) had
more than 5 percent of Internet traffic coming from noncomputer devices, with
Singapore leading the way at 7.2 percent.
According to Morgan Stanley ,bull case tablet
forecast of 65 million shipments in 2011 and 101 million in 2012 is based on a global
penetration rate of 5.8% in 2011 and 12.6% in 2012 .

If tablets were to reach
global penetration rates similar to those of notebooks or smartphones, the
tablet installed base would approach 425-475 million users, versus the 285
million users predicted for 2014. According to Morgan Stanley By
the end of 2020, there will be 10
billion mobile internet devices will be in use, up from 2 billion today.