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Showing posts with label Morgan Stanley. Show all posts
Showing posts with label Morgan Stanley. Show all posts

September 13, 2011

The Mobile Web Revolution ; US Mobile Users To be Majority by 2015

More people in the United States will access the web through mobile devices than on wireline computers by 2015, according to a new study from IDC.

Forget what we have taken for granted on how consumers use the Internet,” said Karsten Weide, IDC research vice president of media and entertainment, in a statement. “Soon, more users will access the Web using mobile devices than using PCs, and it’s going to make the Internet a very different place.”
The statistic isn’t exactly shocking when you consider the staggering amount of smartphones with data plans that are being sold today. But it does help confirm just how fast that number is rising, and how user behavior will likely change during the next few years. With faster 4G network speeds and increased coverage, it’s easy to see how many many users could simply use their connected phones or tablets more than PCs reliant on a home or work connection.

Specifically, IDC predicts that the number of U.S. mobile web users will grow annually by a compound growth rate of 16.6% between 2010 and 2015. The study also predicts that the total number of Internet users in the world will grow from 2 billion in 2010 to 2.7 billion in 2015, giving 40 percent of the world access.
Other slightly less important points of the research focus on consumer e-commerce spending and advertiser spending. The study indicates that global e-commerce spending will move from $708 billion in 2010 to $1.3 trillion in 2015. It also predicts worldwide online advertising will increase from $70 billion in 2010 to $138 billion in 2015, with ad share across media types growing from 11.9% to 17.8%.