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Showing posts with label Movie Marketing. Show all posts
Showing posts with label Movie Marketing. Show all posts

August 22, 2014

The Economics of Chinese takeover of America's 2nd largest Movie Chain

Infographic: China's Dalian Wanda Acquires AMC Entertainment | Statista
You will find more statistics at Statista

By purchasing America's second largest cinema chain, Dalian Wanda Group  now owns American's 2nd largest movie theater the AMC Entertainment group foreign takeover yet by a private Chinese company. However the fact remains that why would a Chinese company be interested in a market like US where  growth has been flat and for all  the hype " movie making business is not really a big profit  churner , as the  financial risks  are too high , the number of blockbuster hits coming out of US has been nothing to boast off

However these much more to this that "  financial profits". Its like an apple iphone, which  has become an  American icon world over, ever mind the factories where its churned  out are at Taiwan and China ..Taking over US  Movie Theatres in US, by  Chinese is akin to the same thing 
Dalian Wanda's takeover is a kind of " Cultural Perestroika " which Chinese would use as a platform for increasing its own film industry " with a large US audience" ( remember Hidden Dragon  and Crouching Tiger 

Just as Chinese  goods have flooded American markets. China wishes to expand its own cultural horizon, along with markets with deep pockets  and keep  its rapidly growing economy hungry for more .

August 17, 2014

With Chinese Box Office Collections Touching £1.7bn, China confirmed as world's largest film market outside US

Chinese box office now worth £1.7bn, shooting it past Japan and the country is now the biggest movie market for US overseas 
  • .China has just overtaken Japan to become the worlds 2nd largest box office market,and now ranks no  when it comes to  US

  • A recent  statistics just released by the Motion Picture Association of America (MPAA), confirm that the country has overtaken Japan to become the world's second-largest box office territory, and the biggest outside the US. 

  •  The MPAA's Market Statistics 2012 show China's cinema audience is worth $2.7bn (£1.7bn), up from $2bn in 2011, taking it past Japan, whose total increased only slightly from $2.3bn to $2.4bn. 

  • .China's box office grossed 16.42 billion yuan ($2.7 billion) in the first nine months of the year, jumping 35% from the same period a year earlier, the official Xinhua news agency said Wednesday.
  • Meanwhile Hollywood is losing ground in China, at a time when box-office sales there are surging and foreign filmmakers are eager for a bigger share of the world's fastest-growing film market
source : Forbes/ WSJ

May 15, 2012

Evolution of Apple's Technology and Hollywood Hits

Apple products were in more than 40 percent of top movies last year, an advantage as traditional advertising falls flat.

For most of Gossip Girl’s first four seasons, none of the hit show’s glamorous teens carried the most talked-about smartphone of the last five years: Apple’s (AAPL) iPhone. 
Bloomberg  businessweek recently carried on article on Apple.s product marketing in popular  Hollywood Movies Because of a product placement deal, they could only be seen with phones chosen by Verizon Wireless. Then, this season, shortly after the deal lapsed, several main characters started receiving their “Xoxo, Gossip Girl” texts on Apple’s hit device.
The cast’s sudden conversion cost the Cupertino (Calif.)-based iPhone maker nothing. Apple has spent decades strengthening its subtle but powerful grip over Hollywood, and unlike many companies, says it never pays for its products to appear on television or in movies. The company’s gadgets were discussed or shown 891 times on TV in 2011, up from 613 in 2009, according to researcher Nielsen (NLSN). In the same year, iDevices appeared in more than 40 percent of the movies that topped the weekly box office, according to Brandchannel, which tracks product appearances. That’s nearly twice the penetration of the next most common brands in Hollywood—Dell (DELL)Chevy (GM), and Ford (F)

Source: via Sumit on Pinterest

July 13, 2011

Revenues of Biggest Movie Franchises

WHEN the final instalment in the saga of Harry Potter's education is released in cinemas on July 15th the franchise is likely to become the second biggest ever, measured by box-office revenue. Hollywood has fallen for the franchise model which, like the child or spouse of a famous politician, starts with the advantage of name recognition. It has also become keen on what the studios call "pre-sold" films—stories based on a book (like Harry Potter) or a toy (like Transformers). People familiar with these things can often be persuaded to sit in a dark room and eat popcorn for 90 minutes while they are brought to life on screen. This has helped to solve an old problem in the industry: how to prevent a franchise from fizzling out after the first couple of films.

February 15, 2011

February 6, 2011