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Showing posts with label Neilsen Research. Show all posts
Showing posts with label Neilsen Research. Show all posts

July 26, 2012

October 22, 2011

US Local Media Consumption Patterns:Research Report

Timeshifted TV ushered in a new era of consumer control over media, with emerging technologies driving an explosion of content options—online video, mobile video, over-the-top access, live streaming to TVs and video on demand. Regardless of the way audiences tune in, consumers now expect their entertainment content wherever, whenever and however they want it. (Neilsen Research Report)

Not only is cell and smartphone use on the rise, but, according to another report from Pew, over 28% of adults in the U.S. use mobile or location-based services of some type:
·         28% of cell phone users use their device to get directions or recommendations
·         5% of cell phone owners user their phone to check into locations on services like Foursquare or Gowalla, including a large portion of smartphone users
·         9% of Internet users have configured their social network accounts on sites like Facebook, Twitter, or LinkedIn to include their location in posts to those sites

October 21, 2011

September 18, 2011

May 26, 2011

Tablets, Gadgets and Bedrooms: Who Runs Your Life in US

The Nielsen company  recently  published their  most recent research on mobile connected device at how and where people are using their smartphones, tablets, and eReaders.
It seems users  are increasingly  making Tablets and Gadets and all their connected devices as the centre of their lives.   The  research by Neilsen shows that " The  Living Room " is no linger the centre of our Family lives.. and neither  is  the Bathroom. Its the tablets, like the iPad and Ereaders , with whom we spend most time on ..US users spend more time in the bathroom than eReaders, like the Kindle. Another interesting finding: people are using their iPads while watching TV more than anything else.
  • Tablet owners said 30 percent of their time spent with their device was while watching TV compared to 21 percent lying in bed.
  • Smartphone owners say that 20 percent of the time they use their smartphones is while watching TV, compared to 11 percent lying in bed.
  • eReader owners indicated only 15 percent of their eReader time was spent watching TV, though they spent 37 percent of their device usage time in bed.
The Nielsen Company’s most recent research on mobile connected devices sheds new light on how consumers are using their tablets, eReaders and smartphones – and where they are using them, too. According to Nielsen’s recent survey of nearly 12,000 connected device owners:
  • Seventy percent of tablet owners and 68 percent of smartphone owners said they use their devices while watching television, compared to only 35 percent of eReader owners.
  • Sixty-one percent of eReader owners use their device in bed, compared to 57 percent of tablet owners and 51 percent of smartphone owners.

April 10, 2011

Google's $100 Million Bet For Online Video

Despite the rise of  tablets, e Readers, and smartphones and gadgets, TV viewing atleast in American remains  quite consistent. 

According to the recent " Neilsen Report"Overall timeshifting by U.S. TV audiences increased significantly in the third and fourth quarters of 2010, with the average American watching nearly 10 and a half hours of timeshifted TV at the end of the year. The biggest year-over-year increase was in the third quarter, when timeshifting increased 17.9% over the same period in 2009, compared to 13.4% in the fourth quarter.

Although Netflix streaming, iPads, mobile apps, and Facebook, plain-old TV viewing is still an incredibly popular activity -- and the number of hours that Americans spend in front of the boob tube each month is still growing.

Americans watched TV for an average 154 hours and 5 minutes during Q4 of 2010, Nielsen estimates, up slightly from the same period in 2009. That's more than 5 hours per day, on average.

Netflix streaming leads the pack among online video services. Those who watched video online in February spent an average 9 hours and 16 minutes streaming from Netflix, according to Nielsen. But that's still less than 10% of monthly "TV time."

Meanwhile, YouTube -- still the most popular video site by unique viewers and number of streams -- only kept people tuned in for an average 2 hours and 14 minutes in February. The WSJ is the latest to write about Google's plan to invest in more original content to beef up "channels" of content on YouTubeThat is precisely why Google is reportedly going to spend up to $100 million financing original content for YouTube, in an effort to get people to spend more time on the site.