Trending this month

Showing posts with label Neilsen research. Show all posts
Showing posts with label Neilsen research. Show all posts

July 26, 2012

Global Ad Spents grow 3%, in 2012 ,Middle East and Africa contribute 23%

Worldwide advertising spend rose 3.1% year-over-year in Q1 tao reach $128 billion USD, per new figures released in June 2012 by Nielsen. Ad spend gains were minimal in January, but picked up steam in the following months, with spending in March 4.5% higher than in the previous year. The report notes that the Q1 2012 gain might have come as a result of depressed spending a year earlier, when market conditions and political unrest were more pronounced. Nielsen earlier reported 7.3% ad spend growth in 2011, though that figure was limited to major traditional media (TV, radio, magazines, and newspapers).

The 3.1% growth rate reported in Q1 is slightly below the 4.3% rate forecast for 2012 by ZenithOptimedia and the 4.8% rate predicted by Warc.

The Middle East and Africa saw the most rapid Q1 growth, as spending grew 23.3% year-over-year. 

Latin America also posted strong gains in Q1, according to the Nielsen figures, with spending increasing by 9.6% from a year earlier. 

Meanwhile, Q1 ad spend growth in North America (2.1%) and Asia-Pacific (1.7%) was more muted,

July 15, 2011

US Mobile Apps Findings and Insights

Nielsen Key  Mobile  App Stats
  • Games are the most downloaded – both free and paid
  • Facebook, Google Maps and Weather Channel are the most popular apps across smartphones
    • iPhones: Facebook (58%), iTunes (48%), Google Maps (47%)
    • Android: Google Maps (67%), Facebook (50%), Weather Channel (38%)
    • Blackberry: Facebook (51%), Google Maps(34%), Weather Channel (28%) 
    •  14% of mobile subscribers have downloaded an app in the last 30 days
    • Average number of apps: Smartphone: 22, Feature phone: 10
      • BlackBerry: 10
      • iPhone:37
      • Android: 22
      • Palm: 14
      • Windows Mobile: 1

June 4, 2011

The Decline of The TV Generation in US

For the first time in 20 years, the number of homes in the United States with television sets has dropped.
The Nielsen Company, which takes TV set ownership into account when it produces ratings, will tell television networks and advertisers on Tuesday that 96.7 percent of American households now own sets, down from 98.9 percent previously.
There are two reasons for the decline, according to Nielsen. One is poverty: some low-income households no longer own TV sets, most likely because they cannot afford new digital sets and antennas.

The other reason  is technological metamorphosis that  has happened in  an average American lifestyle ,with increasing use of iPods, iphones, smartphones and gadgets like iphone, and ipads, Today US youngsters and even people   who are in their middle age group interact with theri laptops, palmtops and Netbooks along with Smartphones, Today  music devices, computing devices along with  ability to do things in real time ( Twitter and facebook ) has made  Americans  less " interested in a TV Set.

reason is prompting Nielsen to think about a redefinition of the term “television household” to include Internet video viewers. the economy was the reason cited by Nielsen when the percentage of homes with sets declined in 1992. That decline, the company’s report says, “also followed a prolonged recession and was reversed during the economic upswing of the mid-1990s.

Nielsen’s estimates incorporate the results of the 2010 census as well as the behavior of the approximately 50,000 Americans in the national sample that the company relies upon to make ratings projections.Nielsen’s research into these newly TV-less households indicates that they generally have incomes under $20,000. The transition to digital broadcasting from analog in 2009 aggravated the hardship for some of these households.
Source : Nytimes

April 28, 2011

The Most Wanted Smartphone Platform in US

The launch of the Verizon (VZ) iPhone has not visibly slowed the triumphant march of Google's Android operating system through the mobile heartland of America, according to a Nielsen Wire report released Tuesday.According to the latest Nielsen Wire survey for January to March 2011, Google’s Android OS has emerged as the most favored platform with 31 percent of consumers to its credit who are planning to get a new smartphone.

The recent  Nielsen The Nielsen Wire  Research  Report( Jan 11-March 11)  results of their smartphone surveys for the US once again reinforces  the truth of the superiority of Android  over other Platforms and  has also lent credence to earlier researches and statistics  that had " touted Android to be the next Apple Killer.

Here are some more insights from the  Nielsen Smartphone survey results
  • Android now represents 37% of all US smartphones
  • 50% of smartphones sold in the month of March were Android phones
  • 31% of consumers said their next purchase will be an Android phone, compared to 26% one year ago. Android now leads iOS here as well (iOS accounts for 30%, down from 33%)
  • 20% of consumers don’t know which OS their next smartphone will run

Only 30% said they wanted an iPhone, down from 33%. Research in Motion  Microsoft , Palm  and Other also lost ground. Americans who plan to buy Nokia smartphones were lost in the round-off error.

Apple sold $10.45 billion worth of iPhones last quarter, overtaking Nokia -- the world's largest manufacturer of mobile phones -- for the first time.

April 25, 2011

Technology Adoption in Australia:


Australia is the 17th Largest Country in the world in terms Of Facebook Users



Interest in Internet-capable media devices such as tablets, Smartphones and Internet capable TV has experienced rapid expansion in Australia in recent months and, according to a Nielsen study, Australians’ intention to purchase is also high.

The Nielsen research found that 24 percent of Australian Internet users were considering purchasing\a tablet computer in the next 12 months, while 22 percent thought they might purchase a handheldmulti-media device other than a mobile phone (eg iPod Touch, PSP) and 28 percent were consideringpurchasing a Smartphone
The increase in device ownership is bringing about changes in how Australians access the Internet
more than one third of Australians (36%) accessed the Internet via their mobile phone in the past 30days and 13 percent accessed the Internet via a handheld media device other than a mobile. In the coming 12 months, more than half of online Australians (51%) were likely to access the Internet via their mobile phone and as many as 30 percent indicated they may access the Internet via a handheld device other than a mobile.

Mobile Consumption In Australia
  1.  According to the AIMIA mobile survey, the proportion of respondents who own a Nokia or Motorola handset has declined over the last few years, while those owning an Apple handset has increased. The top handset brands of respondents this year were Nokia (41%), Apple (21%), Samsung (12%), Sony Ericsson (9%), LG (6%), Motorola (3%) and Blackberry (3%). . 24% of respondents used their mobile phone for banking at least on a monthly basis, compared to 19% last year.
  2.  12% of respondents used their mobile phone to buy things for their mobile phone at least once on a monthly basis, compared to 10% last year.
  3. 9% of respondents used their mobile phone to buy things not for their mobile phone, at least on a monthly basis, compared to 8% last year. 
  4. In September 2010, one third of Australians (36%) accessed the Internet via their mobile phone in the past 30 days and 13 percent accessed the Internet via a handheld media device other than a mobile.