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Showing posts with label Nielsen. Show all posts
Showing posts with label Nielsen. Show all posts

April 21, 2014

UK Shows Decline in Most Active Monthly Users

The Most Active Digital Users in UK .39%  UK internet users considered to be the Most Active In terms of Engagement and Bounce rates
Online UK Users Decline
 Source :Nielsen; MediaTel

The UK's online population has seen a steady, if minute, decline over the last few months, according to data released by online measurement company Nielsen.
In February 2014 a little less than 39 million people accessed the internet in the UK, translating to a month on month drop of 1.1 million users.

May 4, 2013

Australia's Top 10 Online Properties by Traffic

'via Blog this'

According to the latest Nielsen Research  Shows the Top 10  Australian Web Sites in terms of their Reach in the month of March,2013
The overall unique audience of 15.7 million online Australians was down slightly on February however engagement metrics were up overall, with 39 billion page views and 24 billion minutes spent online.

February 27, 2013

BRIC Countries Mobile Device Ownership : Feature Phone vs Smartphone


According to new research from Nielsen, China is the only country among the high-growth BRIC (Brazil, Russia, India, China) markets where smartphones are predominant, owned by two-thirds of Chinese mobile subscribers as of the first half of 2012.
In three of the high-growth BRIC (Brazil, Russia, India and China) markets, using multiple mobile devices is becoming the new norm. In India, however, the overwhelming majority (89%) of mobile owners still only carry one device, much like in the U.S., where only 17 percent of mobile subscribers own more than one phone.

September 3, 2012

Most Used travel Apps in US


Recent finding by Nielsen on travel related app usage show that U.S. Android and iOS users spent 95 percent of their time accessing travel information from travel apps, versus only 5 percent from the mobile Web during JUne 2012.. This discrepancy was largely driven by Google Maps—the top Travel category app and mobile website during June—which accounted for 78 percent of all mobile time spent on Travel.
Americans’ decision on whether to open an app or their mobile Web browser depends on the type of travel information they seek.

The Cruise Lines category was exclusively accessed through the mobile Web, while 98 percent of time spent browsing map/navigation information was through an app. The Travel Destinations/Theme Parks category seemed to have the most balanced usage among smartphone owners, as 54 percent of time spent was through an app and 46 percent via mobile Web.

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January 8, 2012

Mobile Web Penetration in Hong Kong now 86%

 Internet access in Hong Kong has become near-ubiquitous, as 87 percent of consumers there have used the Internet in the past year, outpacing neighboring markets like Singapore, Malaysia, Philippines, Thailand and Indonesia. Internet usage in Hong Kong is particularly high among 12- to 44 age group with over nine-in-ten accessing the Internet on a monthly basis.

While Internet usage  and consumers being online is  now an emerging trend in tgis country, the emergence of  Internet-capable mobile devices, including smartphones, tablet computers, eBook readers, connected games devices or other hybrid forms likely to emerge and global hotspots in the near future

Mobile Application – The Rising Trend
Almost nine-in-ten (86%) Hong Kong digital consumers who have accessed the Internet via their mobile phones have downloaded an app (application) to their phones. And following the footprint of smartphones, tablets are another potential game changer, but the larger screen size is attracting a slightly different pattern of behavior. The upcoming year’s anticipated surge of mobile device ownership, particularly smartphones, will have a profound impact on the digital behavior of Hong Kong consumers.