Trending this month

Showing posts with label Nielsen Data. Show all posts
Showing posts with label Nielsen Data. Show all posts

June 14, 2013

Top 10 Global Brands Ranked by Digital Innovation : Nielsen Report

Breakthrough Innovation Report: "Nielsen conducted an analysis of 3,439 newly introduced consumer products to determine 14 winning products that demonstrated breakthrough results in innovation. The conclusions and insights from this study, along with case studies for the winners, are found in the newly released Breakthrough Innovation Report.

The 2013 Nielsen Breakthrough Innovation Winners:

Chattem – Allegra® Allergy
Colgate Palmolive – Colgate® Optic White™
Dannon Oikos® Greek Yogurt
Del Monte – Milo’s Kitchen® Home-Style Dog Treats
General Mills – Fiber One® 90 Calorie Brownies
Hershey – Reese’s® Minis
Kelloggs – Special K Cracker Chips
Kraft – MiO Liquid Water Enhancer, Velveeta Cheesy Skillets
Monster Beverage Company – Monster Rehab®
Nestle – Skinny Cow Candy
P&G – Downy UNSTOPABLES™ In Wash Scent Booster
TalkingRain – Sparkling Ice
Unilever – Magnum® Ice Cream"

 To qualify  for this award, The Brands had to show

To be a Breakthrough Innovation Winner, a product needed to satisfy three requirements:
Relevance: Winners must be relevant and generate year one U.S. sales of $50 million or greater in Nielsen-measured channels (food, drug, convenience, dollar store and mass merchandise).
Endurance: Winners needed to achieve at least 90 percent of year one sales in year two.

Distinctiveness: Winners must deliver a new value proposition to the market. W

October 8, 2012

Digital Music Sales in US exceed 15% growth,as global music sales decline

Within the United States, the total digital music revenue rose 17.3 percent to $2.62 billion
  Globally, music revenues fell by 3 percent to $16.6 billion, according to Billboard data

Digital album sales in the U.S. are up 15 percent from the same period last years of October ,2012.  Americans have consumed one billion digital tracks, a pace that is set to break 2011’s record of 1.3 billion sold, according to Nielsen

According to International Federation of the Phonographic Industry and the Recording Institute of American Artists  ( RIAA) reported that total U.S. music revenue was flat, climbing just 0.2 percent to $7.01 billion. But that contrasted sharply with the IFPI’s own numbers, which put the figure at $4.37 billion.

As of March,2012 within the United States, the total digital music revenue rose17.3 percent to $2.62 billion, according to RIAA , while the number of digital MP3s and digital albums sold within the United States rose by 10.9 percent and 22.1 percent, respectively

April 26, 2012

Global Advertising Spends sees 7.3% increase

2011 Closed with 7.3 Percent Increase in Global Advertising Spend | Nielsen Wire: "ccording to Nielsen’s quarterly Global AdView Pulse report, global advertising in 2011 totaled USD 498 billion (mainly based on published rate cards and four traditional media types), and Q4 2011 closed with 131 billion, up 6.2 percent over the same period in 2010.

All traditional media types showed positive trends globally in 2011, with Television and Radio seeing the highest percentage increases of 10.1 percent and 9.7 percent respectively. Television ad spend, which holds a 65 percent share of ad spending, grew in all regions.

Spending for Internet, Outdoor, and Cinema also all showed increases in 2011 when compared with 2010. Internet ad spending, which grew by 24 percent in 2011 vs. 2010, saw increases in almost all markets measured."

According to Nielsen data , published in April,2012 In the U.S., advertising  declined by  0.2 % year-on-year during Q4, but increased 2 percent in 2011 vs. 2010. The European advertising market decreased spending by 0.4 percent in 2011 compared with 2010. Though many Northern European advertising markets measured marginally increased spending during 2011, larger decreases were seen in the Southern European markets of Greece (-13.1%), Italy (-4.0%), and Spain (-9.7%).

n Q3 2011 saw an increase in  many of the world’s biggest advertisers, as compared to Q4,. In the year  advertising  saw an  overall 7.3 percent increase in spending vs. 2010.

April 10, 2012

Australia’s Digital Screen Report: Smartphone vs TV

Australia’s First-Ever National Multi-Screen Report Reveals Evolution in TV Viewing | Nielsen Wire: "Australia’s first National Multi-Screen Report – compiled by Nielsen together with official Australian television audience measurement providers OzTAM and Regional TAM – reveals the extent to which new technologies are stimulating and enhancing viewing of broadcast content beyond conventional television sets.

Traditional viewing of broadcast content via TV remains strong and growing, up four percent (more than 4.5 hours) in Q4 2011 to 113 hours and 38 minutes, compared to Q1 2011. Time shift viewing further augmented TV viewing, and Australians spent an average of 12 hours per month watching playback TV in Q4 2011, up 39 percent since Q1 2011."

Although viewing via PC and internet-enabled mobile phones remains low in comparison to conventional TV (PC and mobile phones account for 4% of total video consumption, including non-broadcast video), strong growth has been observed in the past year and is expected to continue. Australians spent an average of 3 hours and 27 minutes per month watching online video in Q4 2011, up from 2 hours and 7 minutes in Q1 2011. Video viewing via mobile phones increased from an average of 35 minutes per month in Q1 2011 to an average of 1 hour and 20 minutes per month in Q4 2011.
Source: StatCounter Global Stats - Mobile OS Market Share

'via Blog this'

February 8, 2012

Asia Pacific Advertising Spends show 14% Increase

Ad spending in the Asia Pacific posted the strongest year-on-year growth yet for 2011 in the third quarter, with Q3 seeing a 12.9 percent increase in ad spending vs the same quarter in 2010. For the period January to September 2011 ad spending has increased 11 .5 % in 2011,  versus the corresponding period in 2010. All media types contributed to the healthy increase, with Television—the dominant media type at 66.9 percent—recording a 16.5 percent increase in ad expenditures during the third quarter. In comparison with the secondquarter, which saw 9 of 112010, all 11 macro sectors reported increases in ad spending when comparing Q3 2011 with Q3 2010—with Clothing & Accessories continuing to record the highest percentage growth (32.2% vs Q3 2010). Japan’s ad market, which was hammered after a massive earthquake and macro sectors spending more on advertising