Showing posts with label Nielsen research. Show all posts
Showing posts with label Nielsen research. Show all posts
April 30, 2013
January 16, 2013
February 5, 2012
North American Advertising Spends by Industry: Top 5 Trends
According to Nielsen Global Advertising Spends, in North America Television, spends received 6.1 percent more ad spend in the third quarter than Q3 2010, but Press—which felt a contraction in spending both in Newspapers (-9.4% vs Q3 2010) and Magazines (-5.3%).
Though the decline in Newspapers’ ad
spend continued a trend that has been happening for the past quartersMagazines’
ad spend decline reversed the period of\ growth this media type experienced
last quarter. 8 of 11 macro sectors posted increases in ad spend during the third
quarter, though FMCG, one of the sectors commanding a large share of spend at
14.9 percent, posted a decline of -2.8 percent.