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Showing posts with label Nielsen research. Show all posts
Showing posts with label Nielsen research. Show all posts

February 3, 2012

Global Advertising Spending By Industry:







Among the Industry Vertical ad spending 6 out  of the 11 macro sectors monitored reported a double-digit increases in ad spending when comparing Q3 2011 to Q3 2010. FMCG, representing a 25.2 percent share of total ad spending, increased advertising spend by87%  in Q3,though global spending was   in negative

Declines in FMCG ad spending inNorth America (-2.8%) and Europe (-4.9%). Financial ad spending also increasedconsiderably during the third quarter—by +11.3 percent over Q3 2010. Clothing &Accessories continued its increase in spending, spending 20.1 percent more in Q3 2011than Q3 2010.