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Showing posts with label North America. Show all posts
Showing posts with label North America. Show all posts

March 28, 2015

The Least Trusted vs Most Trusted Companies in US

Most trusted vs least trusted Brands in US

2015 marks the fifth year of the Temkin Experience Ratings, and this year, supermarkets dominated the ratings.In terms of the most trusted Companies in American Publix earned the top spot, closely followed by Aldi and H-E-B. In addition to earning the top three positions, supermarkets also took five of the top 12 spots. Retailers also performed well, with both PetSmart and making it into the top seven. At the other end of the spectrum, Coventry Health Care, Fox Rent A Car, Comcast, and Fujitsu earned the lowest ratings. 

 Meanwhile, 9% of the companies measured had “very poor” (below 40%) ratings and another 22% were rated as “poor” (40-50%). Comcast languished at the bottom for its TV and internet service businesses, with other TV and internet services also among the worst. Many of the top- and bottom-ranking companies also appeared in similar positions in Temkin Group’s recent Customer Experience ratings.

March 25, 2015

US Credit Card Debt from 2010 to 2014 in billion dollars

US Credit  Card Debt from 2010 to 2014 in billion dollars

The chart by  shows the amount of  credit card debt in the United States from first quarter of 2010 to fourth quarter of 2014. The credit card debt in the United States amounted to approximately 669 billion U.S. dollars in the second quarter of 2014.The highest level of credit card debt was during the sub prime crisis of 2009 -2010 when US had  first quarter of 2010, when it amounted to $762 billion 

March 23, 2015

Google's biggest search advertisers and money making machines : Top 10 Brands

Infographic: The Biggest Google Search Advertisers in the U.S. | Statista

According to  Ad Age, Amazon alone spent almost $158 million on Google search advertising in the U.S.   making the online retailer the biggest spender on Google search ads by far. The second biggest advertiser is Priceline which spends $82million on search advertising on Google, followed by AT and T with $81million

Timeline of Online Shopping Adoption in US : 2010 -2018

This timeline shows the number of online shoppers in the United States since 2010. In 2013, 191.1 million U.S. citizens were online shoppers and had browsed products, compared prices or bought merchandise online at least once. These figures are projected to surpass 200 million in 2015.

March 22, 2015

Digital Media spends as a percentage of total media spends : UK vs US vs China

Digital Spending charts by nations

 source : emarketer

The chart shows the media spends of the top 5 nations and the percentage of which is spent on digital marketing.

The UK ranks no 1 as the country where the ratio of digital to total media spends is the highest. 50% as compared to US and China's 33%

Around 26% of total media spends by the 5 nations US, China, Japan, UK, Germany is spent on digital. The US ranks no 1 across both total media spends and digital media spends, spending $180 billion and $50billion respectively.

China ranks no 2 with $64 billion and $24 billion spent respectively on both mediums. Digital spends in both China and US makes up one third of the total media spends in both the countries 

 Japan with $40 billion and ranks 3rd in total media spends, however it ranks 4th in digital spends, while UK with a mere $24 billion total media spends allocates 50% on digital . This makes UK the biggest spender on digital marketing calculated in terms of percentage ratio

 Germany and Japan both spends a fourth of its total media spends on digital., with Germany spending $27 billion compared to %6.29 billion Japan and $40 billion and $9.07 billion

June 2, 2014

Internet Penetration vs Social Media Penetration across Continents

According to the latest  report on  Wearesocial , compared  the global internet penetration   to  the social media penetration. 
Expectedly  North American ranks no 1 with 81%  followed by Western Europe and Ocenia with  78% and 63%  penetration

In terms of social web penetration  , the ranking is identical with North America ( US +Canada ) among the top 2 regions , followed by Oceania and South  Africa

source: wearesocial data