Trending this month



Showing posts with label Novartis. Show all posts
Showing posts with label Novartis. Show all posts

December 2, 2015

top 3 pharma giants marketing budgets vs research and development budget

The global pharmaceutical market is expected to reach sales of nearly $1.1 trillion by 2015, marked by slowing growth in developed markets and strong sales in emerging markets.Latest data from the global pharma industry shows digital spends spent amounted to $2.5 billion channels including pharma company websites, social media, web banner advertising in professional online journals and mobile apps. That works out to be approximately 6% of the total audited marketing expenditure, which includes "traditional, personal promotional channels;" i.e., sales reps.



the top 3 pharma giants marketing and sales budget compared with Research and development
The chart shows the  marketing budgets and Research and development  budget  for pharma industry top 3 giants. Johnson and Johnson spends the highest on marketing and sales, with over $15billion, while RD spends for the brand accounts of over $8billion.
Both Novartis and Pfizer spends higher on sales and marketing as compared to research and development  with $14billion and $12billion respectively, while RD spends by Novartis is $10billion  and $7billion

March 25, 2015

Companies with the biggest spends on Research and Development: Top 10



RD spends by Top 10 companies

Companies that spends the highest on R&D(research and development)


Volkswagen, Samsung and  Intel leads in the RD ( research and development spends). Volkswage spends $13.5billion,with Samsung almost spending the same amount with $13.4, followed by Intel with$10.6billion. Microsoft spends  $10.4 on RD,while pharma giant Roche spends  $10billion