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Showing posts with label OPPO. Show all posts
Showing posts with label OPPO. Show all posts

August 5, 2014

78% Chinese Smartphone Market led by Domestic Giants

Infographic: Domestic Vendors Stand Strong in China's Smartphone Market | Statista
via  Statista

When it comes to price, non can beat the Chinese, and quality that can " in the first glance beat all competitors hands down.

The Chinese smartphone market continues to play by its own rules according to data released by the Hong Kong based research firm Counterpoint. Unlike most Asian or European markets  where Apple and Samsung is within striking distance , In china Samsung leads Apple by 8% ( 18  vs 10) 

The rest are led by the  Chinese manufacturers such as Lenovo, Xiaomi and Coolpad are quickly gaining market share with handsets sold at prices that the international competition,

The Chinese Invasion of the Indian Mobile Market :Why Micromax should be worried



the chinese mobile factory has entered indian smartphone factory

China India, Indonesia and Philippines, are among the fastest growing markets, as US Europe Mobile shipments show decline. India as the world’s third largest smartphone market, had the highest growth in this segment in the Asia Pacific. The year-on-year smartphone shipment growth was 186 per cent in the first quarter of 2014, says IDC. A little over 30 million smartphones are now sold yearly in India


India’s mobile subscriber base is set to cross 696 million connections by the end of this year, according to a recent report published by Gartner. India is now the cynosure of all " smartphone manufacturers".The world biggest market is not on the radar screen of " the biggest and the smallest of players. India has been a market dominated by Nokia ( 2000 to 2006 ) and Samsung today holds sway.. until recently, when Micromax dislodged Samsung from no 1 spot , with 17% share of handsets 


However the  Indian market is among the most price sensitive in the world  where,consumers will demand rock bottom price.. but will not compromise on quality.. In India the " masses " which consists of the brands between" Rs 3000 to 6500 " segment ... are the real battleground for the new Chinese low price handset makers.These and about a  dozen Chinese handset brands,   like Gionee, Lenovo, OPPO, Huawei, ZTE and Konka.  have together taken a little more than 10 per cent of the Indian handset market in the past couple of years. The number was only one to two per cent about two years earlier.

Beside the top eight Chinese Mobile brands which have already made their presence felt here, in India, another 45 — including Zopo, UMI, JiaYu, Mogu, Iocean and Meizu , MetoKiss,OPPr819— are working to tap the smartphone market here.  As the market grows " Chinese brands are expected to take away about 8 to 10% of the market, where indian brands like Micromax have successfully dented Samsung .

However, Micromax faces  the biggest threat, as it thrives on low budget with frills, market..Samsung did not compete against Micromax on Price.. but on quality. Also the difference in terms of  market share 16.7% against 14.5% is too small ....Even if the chinese phones takes away 5 to 7% of the mobile market share , it will make a dent in Micromax's fortunes as it  works on a volume game .