What is the distance a brand will go to retain customers,.. How much does a consumer mean to " Brands" While social web has made Brands more proactive and consistent, in terms of " managing their online Reputation. While Bad News travels faster than anything today. What about users, who have had " positive stories" to share on " How Brands went out of their way( past the inane procedures and normas. Does good news travel faster.. or does it travel at all ?
7 Year Old old Luka Apps spent his Christmas money on the LEGO Ninjago Ultra Sonic Raider set. A sound investment, if you and one day he lost a few LEGOs minifigures--
Against his father's recommendation, young Luka took his newly procured Jay ZX shopping. And then, wouldn't you know it, the figure went missing, never to be seen again. However Luka did something which 99% consumers would ever do,
He shot an email to the Folks at Lego at LEGO seeking a replacement.
Letter source ( ITV)
He shot an email to the Folks at Lego at LEGO seeking a replacement.
Letter source ( ITV)
A short time later, Luka received a reply from Richard, a LEGO customer service representative. Richard wrote that he had spoken to Sensei Wu, a master from the Ninjago line.
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