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Showing posts with label Online Brand. Show all posts
Showing posts with label Online Brand. Show all posts

November 16, 2016

amazon,starbucks, facebook among millward brown 2016 fastest growing brands


Millward Brown and WPP have published the 2016 BrandZ™ Top 100 Most Valuable Global Brands ranking and report. The annual report, now in its 11th year, provides great insight on the value of global brands across 14 categories.The value of the 2016 2016 BrandZ™ Top 100 Most Valuable Global Brands increased 3 percent, to $3.4 trillion.
 from Sumit Roy
Six of the 14 categories included in the 2016 ranking declined in value compared with only two last year. One category remained flat. Of the seven categories that increased in value, only two grew by more than 10 percent.With a value increase of 59 percent, Amazon led all brands in value growth, followed by Starbucks (49 percent) and Facebook (44 percent). Two newcomers to the BrandZ™ Global Top 100 also grew substantially in value: JD.com, China’s second-largest e-commerce brand rose 37 percent, and the business-to-business technology brand Adobe increased 41 percent.North America continued to drive the largest proportion of brand value, about 69 percent, followed by Asia. The North America Top 10 brands increased 10 percent in value, while the Asia Top 10 declined 8 percent.


Meanwhile the BrandZ™ Global Top 100 grew steadily over the past 11 years to $3.4 trillion, never losing value, even during the global recession, and leveling only once, in 2011.

November 9, 2015

This years most powerful 25 global brands


2015 marks the 25th anniversary of the CoreBrand® Index, a rich data set covering 1,000 companiesEach year, Tenet Partners analyzes the data in the CoreBrand Index (CBI) to determine the US economy’s Top 100 Most Powerful Brands based on high awareness and positive brand perceptions. 2015 marks the eighth year of the report. The report is unique because it is based on a single, data-driven score that assesses each brand’s familiarity and relevance in terms of Brand Power



September 8, 2014

With sales exceeding $29.5billion, Consumer Appliances Brand Hair "is ranked no 1

consumer durables brand "HAIR" ranked no 1

HAIR advertising  campaigns

"Haier, the world’s number one Major Appliances Brand for the fifth consecutive year and the world’s number one Major Appliances manufacturer has  recorded impressive sales as it notched up its  consolidated net sales amounted to 29.5 billion USD with net earnings of 1.76 billion USD. The results underpins the importance of Haier’s extensive product portfolio which includes consumer electronics, home appliances, mobile communications and energy solutions.Mobile Content Market.

Haier specialises in technology-driven research, manufacturing and trading a large range of durable products. In Europe, these include: televisions, refrigerators, dishwashers, washing machines, consumer electronics and energy saving home solutions. Haier’s global revenue in 2013 was US$29.5 billion and profit of US$1.76 billion in 2013.